Tmall Locked Chinese First, Jingdong Directly Targeting The World?

Two days ago.

Just announced to sea recently.

The export business has also made new progress.

Before "618", in June 9th, Jingdong formally launched the "Jingdong sell the world" business, and users in more than 200 countries and regions of the world can purchase goods at the main store of Jingdong mall.

Self employment is the main business of sea going business?

According to Jingdong, the products sold by Jingdong in the global business include proprietary and third party businesses.

Jingdong has prepared hundreds of thousands of self operated commodities SKU and several million third party merchants' commodities in the early stage, covering most of the Jingdong's commodity categories, and will introduce more proprietary and third party businesses later.

Search on Jingdong mall found that almost all of the commodities that could support the distribution of the world were self operated by Jingdong, including

Shoes and so on. On the 100 page product page, only two products belonging to third party sellers were found.

(the two third party businesses support global distribution).

It is worth noting that in fact, as early as 2015, Jingdong mall began to announce the formal launch of the overseas platform, and will begin large-scale global export business - global sale.

During the 618 activities in 2015, two overseas stations in Russian and English were opened to open shopping channels.

But it has not been particularly influential.

At present, at Jingdong's overseas station (joybuy.com), it is found that there are no Jingdong self operated products, but most of them are third party businesses and few brands.

In this way, Jingdong's sale of global business and overseas station business may not be the same business line.

In this regard, the reporter contacted the Jingdong responsible for selling global business, its expression is inconvenient to answer.

Tmall locked Chinese first, Jingdong directly targeting the world?

Jingdong said that after the launch of the "Jingdong global sale" business, overseas consumers or domestic consumers who want to buy things for overseas friends and relatives need to search for any of the following keywords in Jingdong Mall: "global sale, global sale, Hong Kong and Macao sale, global distribution, direct mail all balls, direct mail overseas, Chinese purchase, Jdglobal, Jdworld, International shipping, global shopping, Chinese shopping, international delivery, overseas overseas", which can easily find goods that can be distributed overseas.

According to Yan Xiaobing, vice president of Jingdong group and head of overseas business of Jingdong, the "selling global" business of realizing Chinese pages at the main station is just the first step in Jingdong's overseas business.

At present, the overseas business department of Jingdong mall is working closely with the technology development department to continuously improve the Jingdong's function of selling the global English station, and update it online in the near future to serve the global consumers.

At the same time, Jingdong will continue to promote the development of Russian speaking stations, Spanish language stations and other small language pages, which will be launched at the end of this year and the New Year Spring Festival shopping carnival season at the beginning of next year.

Prior to Tmall's marine projects, it was mainly through Taobao mobile services in 104 countries and regions, nearly one hundred million overseas Chinese market, and through the linkage of Southeast Asia's largest electricity supplier platform Lazada, opened "Taobao select" channel, the service range includes Singapore, Malaysia, Indonesia, Thailand, Philippines, Vietnam and other Southeast Asian six countries 550 million consumers.

According to Tmall's introduction, the Taobao select channel of Lazada Singapore station was formally launched in March 16th, and its order volume has increased by more than 6 times in 3 months.

The "Taobao selection" of Malaysia station and its trial operation will be officially opened in June 13th.

In the next few months, sites such as Indonesia, Thailand and Philippines will be launched on Taobao.

In contrast, Tmall first locked the Chinese area and the Southeast Asian crowd, while Jingdong was more ambitious and global consumers were target users.

However, from the perspective of the new global sale of Jingdong, the fact is that the Jingdong is still selling Chinese pages when facing the overseas users. Therefore, overseas consumers who do not understand Chinese need to spend money on Jingdong, which may be more similar to Chinese buyers' overseas experience.

How to solve the problem of payment and logistics?

Of course, if we want to do well in cross-border electric business, it is not enough to have goods only, and we need support from infrastructure such as payment and logistics.

Jingdong pointed out that all goods sold to the world enjoy the same commodity price and discount with China.

In terms of payment, apart from China's domestic bank cards and international credit cards, it also supports the use of WeChat payment.

In terms of logistics, in view of the fact that the first heavy cost of international express freight is higher and the renewal weight is cheaper, the Jingdong has developed an international unpack / package logistics pfer platform. When the customer purchases more than one item at the same time in Jingdong, the platform will automatically merge multiple domestic packages into an international package, which will greatly reduce the international freight cost of the user and do not need to sign for many times.

In this regard, Cheng Guiliang, founder of the two Cargo Alliance, said that Tmall and Jingdong had to go to sea. Logistics is a big test. Not to mention that Jingdong has no overseas warehouses and logistics has not yet been perfected. So at present, Jingdong selling global business is more like Tmall's forced battle after sea.

According to the world clothing shoes and hats net, at present, Jingdong sells global business indeed can achieve direct mail export.

A senior logistics industry has pointed out that exports can only go by personal belongings, but if trade is bigger, it will be difficult to go through the way of direct mail packets, and it will also face tax problems.

For this reason, a senior export electricity supplier expert said that at present, some of the export items that are fast moving are still subject to customs duties.

Some of them are pported to the country of destination by international logistics companies and handed over to local postal companies after general trade clearance.

As for the taxation of Internet retailers facing the outside world (including the consumption tax levy), the whole world is a difficult problem, but the trend is the innovation of collection and management, which is not a new mode of trade.

Can Jingdong's third party businesses afford to go to sea?

In the external document, Jingdong said that the Jingdong's products sold in the world include proprietary and third party businesses.

In the early days of Jingdong, hundreds of thousands of self operated commodities SKU and several million third party merchants were prepared.

Moreover, for Jingdong's third party businesses on the Jingdong platform, Jingdong mall has customized the overall solution to the sea, including the full support of payment, logistics and operation. These businesses need only one key to pick out goods that are suitable for the sea, and all the subsequent events are settled by Jingdong, which can sell the goods to the global market.

According to the insiders, from the current volume of Jingdong, millions of third party merchant goods are almost large volume products of Jingdong. So how many businessmen have such demand and how much they can afford to go out to sea? For a merchant who wants to go to sea, it is certainly a marketing channel, but for a businessman who can only spin around in China, the plan is far from them.

More interesting reports, please pay attention to the world clothing shoes and hats net.