Jingdong Invites "The First Blogger Of The Universe" To Join The Fashion Plan

According to the world clothing shoes and hats net, at the beginning of this year, from Jingdong,

The Jingdong has launched the JD X program independently, and has been formally launched in the early days.

This is the world's largest purchase through Jingdong.

The brand launched fashion plan means that Jingdong's business is expanding to lifestyle and clothing consumption.

In May 26th, at the JD (x) online party, Jingdong formally introduced the four well-known international brands such as Jay, Ahr, Haculla, McQ and JD, which are currently participating in JD (x).

JD (x) online party

For many young people in China, the name of Chiara Ferragni may be quite strange.

The iconic blue big eyes and sexy red lips, many people will remember from Milan's first blogger of the universe.

"The first blogger of the universe" Chiara Ferragni

Chiara Ferragni, the popular blogger from the fashion capital of Milan, first released personal blog in 2009, was only 22 years old. But she shared the dressing experience and collocation skills, as well as her various models for modeling, soon attracted many young people. In two years, an average of 90000 hits per day, she also received media attention and became the first fashion blogger to get on Vogue magazine. She was called "the first blogger of the universe" by the world's media and netizens.

"The first blogger of the universe" Chiara Ferragni

In 2014, Chiara set up its own brand name Chiara Ferragni. She put the big eyes that were easy to remember as the classic logo of the brand, and improved the recognition. At the same time, the design was put on bags, clothes and cell phone shells, and soon became popular and popular among the global consumers.

Chiara Ferragni design works

Jingdong, which actively deployed the fashion industry, will cooperate with Chiara Ferragni to bring the international trend to Chinese consumers.

In the overall cooperation plan, Jingdong has also joined the internationally renowned tide brand to launch joint costumes. The design works not only retain the brand's high quality tailoring and design style, but also give consideration to the ultimate experience and consumer demands of Jingdong customers. While ensuring the customer experience and product quality, they give every single product a unique fashion temperament.

Chiara Ferragni participates in Jingdong JD (x) fashion plan

On the day of the JD (X) online party, the joint design section jointly launched by Jingdong and Chiara Ferragni also performed live shows. The design patterns of the costumes are still iconic big eyes, false eyelashes and sexy red lips. They are very interesting with fashionable sequins and sparkling red and unique asymmetrical designs.

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JD (x) Chiara Ferragni

Nowadays, the Chinese consumers who are in the stage of consumption upgrading have more and more ideas about their collocation. The era of big and whole is gradually desolate. More and more consumers are more willing to respect self expression and self pleasing. This also means that the personalized design style will become the main clothing appeal of more and more consumers.

At this point, Jingdong also joined hands with internationally renowned first-class brands to make the brand of electronic commerce a new attempt in the fashion industry.

Since the layout of fashion industry began in 2014, the fashion strategy of Jingdong has revolved around "costumes".

Jingdong clothing has also become one of the fastest growing core categories.

Since 2015, the online retailer based on 3C and home appliances has gradually shifted its focus, trying to find opportunities in the field of clothing.

In the face of the rise of China's middle class, the Jingdong said it attaches great importance to making effective connections between consumers and fashion brands, showing more high-quality personalized products that meet consumer demand, and helping fashion brands develop larger business goals.

Therefore, in the future, Jingdong will also invite international famous brands to join the JD plan (x) to dig out more unique fashions and tidal waves, so that the brand of international brands that are unreachable to consumers will become popular among the public.

More interesting reports, please pay attention to the world clothing shoes and hats net.