Focusing On Men'S Clothing For 30 Years, Li Lang'S Strength Has Won The "2017 China Brand 500 Strong".

Recently, sponsored by the China Federation of Commerce and the China business press, the Fifth China Business Innovation Conference and the China top 500 press conference jointly sponsored by the Asian brand network ended in Beijing.

As the mainstay of local men's clothing, Li Lang, with the spirit of dedication for thirty years, together with Haier, GREE and other brands, Rong Dengfeng will release the "2017 China brand 500 strong" list.

The summit gathered the top think tanks, benchmarking enterprises and investment consortia from various industries and fields. Many attendees have discussed the leading role of brands in business activities better, hoping to promote more Chinese brands to go abroad and move towards the world to provide wider and more innovative business innovation and brand building.

As one of the few enterprises in the industry that has made great efforts to reform and achieve the stage results, the company has won the honor.

In recent years, the development trend of the clothing industry is weak, men's clothing demand is generally declining, though there is a warming trend, the overall outlook is still uncertain.

Many enterprises are in deep stock overhang.

The quagmire of the past, the extensive wholesale mode, also lost market vitality due to excessive homogenization, and could not withstand the test of the new round of consumption upgrading.

As a veteran of the battlefield, Li Lang has opened the fine brand operation mode of wholesale to retail a few years ago, and has been concentrating on production, channels, services and other fields, focusing on the spirit of "simplicity and simplicity" advocated by the brand, and constantly upgrading the core competitiveness of the brand.

On the one hand, the brand has set up an efficient digital production system, which can respond to the market demand timely and accurately with the help of big data, and provide effective supply. On the other hand, the brand has created an international design team to independently develop products and fabrics, with the original rate of up to 60% and other homogenization.

Open competitive advantage.

It can be said that in order to better carry out the strategic pformation of brand "upgrading quality and not raising price" to "good and cheap", Li Lang has worked hard in terms of production efficiency and product quality.

At the same time, Li also vigorously promoted the reform of terminal stores, upgraded the store image and service reception, and optimized the consumption experience on the frontline of consumers, and further strengthened the brand reputation.

The benefits brought by this move make him confident.

At present, on the basis of preserving its original advantages, Li Lang is actively expanding the sales channels of the first and second tier cities, and lays emphasis on the layout of the new light business series with a hierarchical layout. At the moment, the brand is planning to further deepen the market and promote the development goals.

Wang Liangxing, President of the company, has said more than once that the current stage is

The best time to push forward the pformation and upgrading of the brand is to keep pace with the market and constantly explore and try new development ideas according to the advantages of our own development. This spirit of innovation is the source of eternal vitality for enterprises.

The development of the company has proved this and will continue to uphold and develop this spirit in the future.