XTEP Children'S Wear Shop Sales Recorded Low Unit Growth

According to the world clothing shoes and hats net,

In the fourth quarter of 2017, the order volume increased slightly.

XTEP International announced in the evening of May 25th that the group's functionality

Sales continued to increase, driving the combined average price increase, and the order volume increased again in the fourth quarter of 2017.

In the fourth quarter of 2017, the order will be held in March 2017, and the order volume (calculated at wholesale value) is lower than that in the same period in 2016.

During the season, the group launched the twentieth generation of XTEP brand logo series of wind and fire shoes, using a new energy ring 3 technology to provide more elastic shock absorption protection.

In terms of clothing, the group mainly applies four technology platforms, namely, XTEP-WARM, XTEP-COMFORT, XTEP-SHIELD and cool dry technology to cope with the winter weather.

The company has launched the "XTEP three lock heat system" series. The three functions include air repellent, lock heating and anti heat, which brings a comfortable winter sports experience for customers.

XTEP

Also announced the first quarter of the operation, the average XTEP store sales recorded low unit number growth, retail channel inventory remained at 4-5 months level.

At the end of March, at the 2017 fourth quarter order meeting, XTEP recorded a low number of units year-on-year, benefiting from the sale of functional sports products.

The proportion of electricity supplier sales will also continue to improve.

XTEP children's wear is the brand of XTEP group. Under the guidance of XTEP group's "multi brand and diversification" development strategy, XTEP children's wear is adhering to the spirit of "unity, pragmatism, hard work and Transcendence" and the business philosophy of "win hands together, win win". It has become the first line brand of children's wear in China.

XTEP children's wear also hired the French authoritative fashion consulting firm Carlin as fashion information consultant and hired Singapore commodity consultant agency to conduct research on national consumers and refine British leisure, French fashion, American dynamism and Swiss comfort as the four major product lines, which can be said to do pretty well.

The scale of children's clothing consumption in China has been expanding in recent years, and has maintained a relatively high growth rate.

According to the report of the China Industrial and Commercial Research Institute, the scale of children's clothing market in China has reached 137 billion 200 million yuan in 2015, the growth rate has reached 8%. In 2017, the scale of children's wear market in China will exceed 150 billion yuan, and the children's clothing market has become a new growth field in the development of the clothing industry.

Cheng Weixiong, general manager of clothing industry senior observer and Shanghai Liang Qi Brand Management Co., Ltd., in an interview with the Beijing business daily, said that with the opening of the second child policy, many sports brands also wanted to seize the opportunity to open up the children's market and research and develop children's products.

For some children's clothing brands that have been developed in China, such as XTEP children's clothing, 360 degrees, Anta, etc., in today's children's clothing market, there is indeed a big challenge and opportunity.

XTEP's 8 factory performance in 2016 has been booming all over the world, and sales of electricity suppliers have also increased rapidly.

Its Tmall flagship store data showed that revenue grew by nearly 100% in the second half of 2016, and sales revenue of the whole network has exceeded 15%.

While retaining its fashion characteristics, XTEP has returned to the sport itself, using rich sports resources, product specialization, runners' community building and runners' service upgrading, planning and layout products and service ecosystem.

From the investment point of view, XTEP is concerned about the public fitness and sports operation. From the consumer base, XTEP has continued to layout the running market, and has entered the football field popularized by the national policy and the popular ice and snow projects in developed countries.

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