Analysis Of XTEP, 31St Degree And Lining Brand Strategy

According to the world clothing and shoe net, after XTEP's "return movement", XTEP

Slowly growing, so we are going to study our country here today.

Several tycoons of clothing.

XTEP, 31st degree and Lining are well-known brands.

Next to XTEP,

Compare and analyze Lining brand strategy.

In terms of brand positioning, XTEP, 31st degree and Lining have adopted the orientation of self expression. The slogan of XTEP and 331 degrees is the slogan of "non general feeling", "one more love", "Lining, everything is possible".

Adopting the way of self expression can display the unique image of a brand, publicize its unique personality, and make the brand a carrier and medium for consumers to express their personal values and express themselves.

The target customers of XTEP and Lining are all young people.

Young people are the main consumers of sporting goods. Their annual average consumption is far higher than that of other age groups.

XTEP, 31st degree and Lining set their positions scientifically and reasonably, and found their best position in the market.

This is an important reason for these 3 brands to become leaders.

A great factor in XTEP's success is its brand communication.

It adopts a creative and charming way of communication.

It develops the mass market of ordinary consumers from the market of athletes' special shoes, strengthens communication by using "deviant" advertisements, builds brand loyalty by idolatry, and uses animation and computer games to approach young consumers.

XTEP and 31st degree company used to win only 1/9 of the P & G company's high cost to win consumers, making it the goddess of victory in the market.

Lining also has its own characteristics in spreading and popularizing. The company turned the bull's eye of the brand promotion from the ordinary consumer to the national sports team, and thoroughly reformed its original "grassroots marketing".

The development of brand and the extension of brand products are the core tasks. It can be more vivid and vivid.

However, improper extension will damage the quality image of the original brand, and produce a series of effects. The dilution of brand connotation is a bad psychological association or a seesaw effect.

XTEP and 331 degrees have made great efforts in brand innovation.

XTEP and 36 degree 1 have always believed that only by using advanced technology can we produce the best products.

So XTEP and 31st degree company have invested a lot of manpower and material resources in the development and development of new products.

The air cushion technology pioneered by XTEP and 31st degree has brought a revolution to the sports community.

The sports shoes produced by this technology can protect the ankle of athletes well and prevent them from spraining while strenuous exercise.

Sports shoes with air cushion technology are popular.

Ordinary consumers and professional athletes love it.

After developing air cushion technology, XTEP and 31st degree company launched a new type of shockproof technology called Shox.

Sports shoes produced by this technology are also popular and sales are rising steadily.

In addition to sports shoes, XTEP and 31st degree company's clothing is also innovative.

For example, the use of FIT technology to create high-performance textiles can effectively help athletes in any weather conditions for training and competition.

Other sports products made by XTEP and 31st degree company, such as watches, glasses and so on, are all high-technology crystallization.

From the comparative analysis of XTEP, 31st and Lining in the target market, market positioning and brand characteristics, we can find that if an enterprise wants to be in the foothold in the society, it must make the correct marketing mix.

More interesting reports, please pay attention to the world clothing shoes and hats net.