LVMH Group'S Cosmetics Brand MAKE UP FOR EVER Stationed In Vip.Com

According to the world clothing shoes and hats net, in June 2nd, Vip.com It has officially announced that it will upgrade the website "a special sale site" to "global selection of genuine products", which has been in the ferment for two years. brand Upgrade. Only a week later, the vip.com beauty channel took the lead, and the surprise of the brand upgrade came to blossom.

Recently, the world's largest sale of electricity supplier vip.com announced. LVMH The group's high-end professional make-up brand MAKE UP FOR EVER is officially stationed in vip.com. At this point, vip.com beauty channel and international famous luxury group "marriage" ascend to a new level.

The great love of the makeup artist is landing on vip.com.

Over the past ten years, the amount of money spent by the Chinese people has grown steadily at a rate of 5% per year. According to the Kantar Worldpanel survey, the consumption of beauty industry in 2016 still maintained two digit growth, of which high-end brands contributed 82%. US market research firm Lucintel predicts that the global cosmetic and skin care market will reach US $265 billion in 2017. With the expansion of the middle class group, the consumption demand of high-end brand make-up is rapidly increasing.

MAKE UP FOR EVER is a professional cosmetics brand of the world famous luxury group LVMH. In 1984, Dany Sanz, an artist with great creativity and passion, was founded in Paris, France. It shoulders the mission of creating high-quality makeup for professionals and the general public. The products of MAKE UP FOR EVER include rich areas such as makeup, eye makeup, lip makeup, professional tools, art make-up and so on. Each product is launched from the professional, artistic and color pursuit. It encourages people to play their roles no matter what their roles are. She has created unprecedented colorful professional makeup with colorful texture and color, outstanding performance and enduring power, and is deeply loved by professionals and the general public.

It is reported that MAKE UP FOR EVER was launched on June 9th at 10:00 a.m. on June 9th, and the whole field was paid 499 yuan, that is, a new double effect whitening powder. At the same time, MAKE UP FOR EVER also brought vip.com's list of popular makeup, star makeup, milk and cheeks. The new product is a new dual-use waterlotion cream, a new and fresh trace free liquid foundation, a make-up artist's love for powdery bread, and a double sunscreen makeup cream.

Fashion beauty, makeup planet vip.com frequently "allied" international brand

In 2011, vip.com began selling beauty products, including Shiseido, Lancome and so on. Thereafter, the strategic acquisition of Le bee net paved the way for the online fashion and makeup planet. Since then, with strong brand resources, vip.com has attracted a number of cosmetics brand positioning high-end consumers, and 80% of female users, high repetition rate occupies an important seat in the "beautiful economy" territory.

In February 2017, the vip.com beauty channel showed itself on the App home menu bar with an independent entry, and completed the four upgrading initiatives at the level of "Commodity Operation", "service quality", "interactive play" and "cross-border cooperation". The vip.com 228 Beauty Festival, which combines more than 300 well-known brands of cosmetics at home and abroad, sold only 1.5 hours, breaking through millions of orders. In March, vip.com Limited launched the exclusive high-end skin care brand SK-II, "the first cherry limited edition of the immortal water commemorative gift box" and a series of limited money. The whole audience was swept away by the low price of 44% off. 4.19 the global Carnival Carnival, with Giorgio Armani, HR and other big names L'OREAL group vip.com customized 13 "small beauty box" was mad to grab, sell one hour sales volume to 4 million yuan.

In the field of makeup, after vip.com, such as Procter & Gamble and L'OREAL, vip.com has once again reached strategic cooperation with the world's top LVMH group. In the days to come, vip.com will launch its exclusive brand of high-end brands of LVMH group, which is more fashionable and tonal. It will be spanformed into a "global good quality lifestyle platform" from the global sale and sale platform of global good quality products with the diversified sales of global purchase and sale.

Select global brands, insist on genuine sale upgrade

The biggest beneficiaries are the users in the wave of strategic upgrading of e-commerce giants. As China's third largest electricity supplier with more than 20 million visitors per day, vip.com has always upgraded its brand upgrades to a strategic level. Through the continuous upgrading of "special sale" mode and business capability, it has carried out the brand mission of "inheriting quality life and enhancing happiness experience".

"The biggest challenge today is how to meet the increasingly personalized needs of nearly 300 million members. Everyone is an online shopping person. He has a strong ability to read and choose products. He will care about the origin, brand, function, price, feelings, experience and so on. He will share the evaluation. Feng Kai Lu, vice president of vip.com, said in an open letter of June 2nd.

Vip.com's new positioning language, "global selection of genuine products," conveys four layers of information. The layout of 11 overseas offices and all the originals directly to ensure "global"; select 1600 professional buyers and big data intelligent recommendation to protect "pick"; huge capital to build their own logistics and brand direct cooperation to protect "authentic"; more new products, exclusive products, deep discounts, cost-effective to protect "special sale".

From 8 to 19 June 15th, 10 o'clock in the morning, the grand ceremony of vip.com 616 grand opening will be held. Logistics, technology and customer service have been well protected. The exclusive accommodation of major airlines and more than 23000 self couriers have been in full swing; 1700 technical customer service and 2000 customer service personnel will escort 7*15 hours.

In addition, 86 hours of "spoiling" mode of vip.com compared to last year's 6.16 years of big promotion, bringing more refined commodity category segmentation. The venue is full of 199 minus 100, 100 billion big red envelopes, surprise officials special price, word of mouth good goods 500 million big profits, the whole network explosion 0 yuan collar, scarce good goods, limited time to limit and so on.

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