Why Does "Taobao Village Of China" Earn Less Than 1 Yuan?

In Caoxian, Shandong, a legend has been circulated in the town of Da Ji: a boy in a village is seeing each other, and the brothers are driving to help.

As a result, the first car came out of the village and the rear car had not yet entered the village. The scene was very spectacular.

As soon as the girl saw the battle, the girl agreed.

It is said that this legend happened in Zhang Zhuang, the two km northeast of the big town, the "Taobao village of China", which was once famous for its rich overnight.

Today, Zhang Zhuang Street still stands.

The village of Zhang Zhuang welcomes you. The archway is still circulating.

However, Zhang Zhuang was not the same as Zhang Zhuang.

The archway symbolizing the status of rivers and lakes has long been worn out.

The three words of Taobao village, once proud by the villagers, were rotten, and no one went to repair it.

Those legends that symbolize great wealth are no longer inspirational stories.

People began to talk bitterness and ridicule.

Once the town of solid wood processing began to pform.

Caoxian, Shandong, has always been the hometown of solid wood processing.

"They have rich people there". This is the general evaluation of other counties in southwest Caoxian.

In the hearts of many farmers in the surrounding counties, Caoxian is the "Shenzhen" in Southwest Shandong, where there are many solid wood processing plants, which can absorb large quantities of labor.

An example is that the north of Caoxian is the Wang Hao Tun Town and the rhubarb market town of Peony District. Many of the two towns have worked in Caoxian Zhuang Zhai town twenty or thirty kilometers away from them every day.

Speaking of a few miles away from Caoxian, some residents in Wang Hao Tun Town of the Peony District exclaimed: "people there are smart, look for business opportunities, and look at what they are doing and do whatever they want to do."

It is the impression of Caoxian people that the business is sensitive and likes to follow suit.

In the 90s of last century, the solid wood processing industry in Caoxian rose and its products were exported to the United States.

Seeing many people making money, many people in Caoxian started to do this job. Some towns and even families built solid wood processing plants.

For a long time, solid wood processing has been a superstitious Qian Shu in Caoxian.

However, in recent years, with solid wood processing

Saturation, profits are getting thinner and thinner. More and more people in Caoxian are no longer superstitious in solid wood processing industry.

Those who lost Qian Shu shook their minds and began to seek new Qian Shu.

At that time, "Taobao" entered some people's line of vision.

Zhang Zhuang's "Taobao village" brand is shabby.

The Research Report of "Taobao village" released by Ali research center in 2015 shows that as of the end of 2015, the "Taobao village" in Caoxian accounted for 34, accounting for half of the 64 "Taobao villages" in Shandong, and 4 in the "Taobao town", accounting for 2/3 of the 6 "Taobao towns" in Shandong.

In 2015, Caoxian was ranked one of the ten "Taobao village clusters" in the country, ranking second.

By 2016, the report showed that Caoxian still ranked the ten largest "Taobao village cluster" in the country, and Taobao village increased to 48, and it was one of the three strong three clusters in 2016.

No doubt, in the eyes of many Caoxian people, "Taobao" has become the second rocking Qian Shu after wood processing.

They believe that engaging in "Taobao" can really "run around like Taobao" as wall advertisements do, "shop on the Internet, and make family business complete."

Taobao has become a promising new Qian Shu.

The reason why "Taobao" has become a new Caoxian rocking Qian Shu is because some people really earn money through electricity providers.

In Caoxian, the first town of Ding Ding, the first town to contact the electricity supplier, was made a fortune.

According to the world clothing and shoe net, Ren is the first person to contact the electricity supplier.

He was described by some media as "the originator of Caoxian electricity supplier".

Ren Qingsheng later said in an interview that there were many people in the big town who were engaged in the photo studio industry. Some villagers in Ding Lou were engaged in the clothing business, but they sold clothes for the studio, but the sales were too narrow and they didn't earn much money.

In 2009, he found that students needed a lot of performance costumes for their performance, so they saw business opportunities.

After touching the door, Ren Qingsheng's business is getting better and better. He even started to sell it to the whole country through the Internet, that is to say, he played Taobao.

Slogans everywhere

The success of Ren Qingsheng's electronic commerce road has caused others to engage.

The villagers in the industry followed suit.

They have started the business of tailored costumes and sold them all over the country through "Taobao".

The villagers made money, and the other villagers began to envy.

For villagers who have never been in contact with the Internet, the mysterious "Taobao" seems omnipotent.

A fifty year old villager recalls: "making a computer can sell clothes to all parts of the country. It can earn more than ten thousand a year. Can it be envious?"

Thus, in the next four or five years, more and more villagers began to play "Taobao" to sell costumes.

By 2015, 300 households in the village of Ding Lou had 280 Taobao stores.

In December 27, 2013, after 4 years of wading electricity providers, Ding Lou and Zhang Zhuang were also named "China Taobao village" by Ali.

More than 10000 villagers play with Taobao.

Seeing that someone in Ding Lou earned money, the villagers in other villages followed suit.

Zhang Zhuang, who is 3 kilometers away from Ding Lou, is one of them.

For example, Ding Peihuan, a villager in Ding Lou, first mobilized his family to live in Zhang Zhuang's nephew. He did a trade in clothing trade and opened a "costal Latin Costume".

Again, this year's 24 year old Zhang Bao has been doing business for 7 years in clothing trade and has followed up after Ren Qingsheng made money in Ding Lou.

According to the world clothing and shoe net, in 2013, more than 400 villagers in Zhang Zhuang and more than 80% of them were engaged in network sales.

In addition to Zhang Zhuang, other villages are following suit.

Sun Zhuang was a professional vegetable growing village. After Ding Lou and Zhang Zhuang were chosen as "China Taobao village" by Ali, they began to pform to Taobao village.

In less than two years, 460 households in the village have 310 Taobao shops.

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According to the world clothing and shoe net, as of 2013, Caoxian Da Ji Town has registered 72 clothing companies, with nearly 10000 villagers engaging in apparel processing and Internet sales.

In the year of 2013, the sales of costume in big market reached nearly 200 million yuan.

From 2009 to 2013, in just 4 years, there were more than 10000 villagers playing the "Taobao" in the big town, with a sales volume of nearly 200 million yuan a year.

At first glance, the villagers seem to have found a new Qian Shu.

But what is the truth behind this seemingly gratifying data?

A garment earns less than 1 yuan, many of which are in hard support.

I don't know if others can make money. Anyway, I've been working for five or six years without making money.

Zhang Chuang, a villager, heard that he could make money by selling Taobao costumes, but in 2010 he started a clothing business on the street, but he never got better.

When the reporter said, "I heard that I can earn hundreds of thousands of dollars a year", she smiled: "hundreds of thousands of people can earn tens of thousands of good."

Zhang Zhuang, another embroidery collector, also poured bitter water: "all say" Taobao "can make money, I think, others sell performance costumes, then I will do embroidery for the costumes, I am sure I can make money.

He borrowed tens of thousands of yuan, bought two embroidery machines, and prepared to do a big job.

In the first contact with the "Taobao" Ding building, the situation is not optimistic.

"Too many people are doing too much and too little money for a garment."

A garment processing villager said, in order to persist, sometimes do not earn money to sell, in order to rush to save users.

And villages like him are not unusual.

"All of them are holding on hard, and they will be able to work together to see who will survive, and there will be no turning point.

When the reporter mentioned the gratifying data, the villagers laughed and said, "I say I earn 10 million a year. Do you believe it? What is the use of data?"

In his view, data are some people who pay their own faces.

"What is Taobao's annual evaluation of Taobao village, is it not propaganda for ourselves, is it useful to us? What is the status quo or what?"

He said, "Taobao has never had any support policies. We have a lot of commission and we have to pay for their lectures."

According to the reporter's survey, it is too exaggerated to describe "Ding Jia Lou" and "Zhang Zhuang" with the words "two luxury cars" and "Jia Jia villa".

When reporters visited Ding Lou, they did see several buildings, but most of the houses were still red brick tiles, the same as other villages in Southwest Shandong.

What is special is that all the houses and walls on the street are printed with inspiring slogans, such as "running around like Taobao", "opening a shop on the home network", and so on.

Once the Taobao village is no longer in sight.

Yu Lou, Ni Ji Town, Caoxian, was also named "Taobao village of China" by Ali.

Looking at it, except for the brand of "Taobao village in China, Yu Lou village", there is no obvious difference between the other buildings and other villages.

On the roadside, journalists can always see the "three seasons" of the "three seasons" in the 90s of the last century.

In other areas, such agricultural motor tricycles are rarely seen.

When visiting the West Street of the big town, the reporter was attracted by the brand of "big town West Street Taobao village".

Next to the brand is a performance costume, Taobao street, which has both the manufacturer and the logistics.

However, all these doors are closed without exception.

There was no one in the street, and occasionally one or two villagers who were working on the farm.

Reporters found that whether it is Ting Lou, Zhang Zhuang or other "Taobao village", no matter whether the villagers can earn money through "Taobao", the village head will have a magnificent "China Taobao village" brand. The houses and walls on the street will also print slogans about Taobao becoming rich.

In the big market town, the word "Taobao" is everywhere.

Even the town center kindergartens have been named "China Taobao Town Central kindergarten". A hotel is also known as "Taobao Hotel", and even snack bar is also called "food shop".

The roadside street lamps are also hung with iron cards, which write "welcome to Taobao Town, China."

However, if we remove these "Taobao" elements, there is not much difference between the big towns and other towns in Southwest Shandong: the streets are full of electric tricycles or battery cars instead of luxury cars; roadside is full of cooked food or vegetable stalls; an electric tricycle is lost in the middle of the road, and it can block up for half an hour.

What is even more worrying is that when reporters visited many garment factories, they were shocked by the mess of the factory.

It is hard to imagine that the beautiful costumes on the top of Taobao were made in one household workshop, and the hygiene and quality were difficult to guarantee.

More interesting reports, please pay attention to the world clothing shoes and hats net.