Apparel Enterprises Cross Border Into A New Field, Baby Market As A Breakthrough For Development

Another upstream enterprise enters the baby market.

Recently, Haixing material company, a local fabric company, has announced that it will cooperate with the well-known mother infant platform in China and will enter the children's products market.

Previously, Anta, XTEP, 31st degree, Semir and other shoes and clothing enterprises are actively layout children's field, making baby market increasingly become a breakthrough for traditional enterprises.

Another is the layout of fabric enterprises.

Haixing Mstar Technology Ltd has recently attracted the attention of the industry.

Relying on the world's top 500 DuPont R & D "Shuping" series of products, the company has entered the field of shoes and clothing other than home and baby products.

It is understood that recently, the United States DuPont, Haixing and good children three sides reached a strategic cooperation, will be non-toxic, tasteless, moisture absorption, comfort, flexibility, safety and environmental protection of SORONA elastic nylon, used in the production of children's cars, beds and other products, for the majority of parents to create a reassuring children's products.

"This is a new field for us."

Following the shoes and clothes and household, Ouyang, chairman of Haixing board, Wen Xian, turned his eyes to the "two child policy".

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In fact, the scale of children's clothing consumption has been expanding in recent years, and has maintained a relatively high growth rate.

According to the report of the China Industrial and Commercial Research Institute, the scale of children's clothing market in China has reached 137 billion 200 million yuan in 2015, the growth rate has reached 8%. In 2017, the scale of children's wear market in China will exceed 150 billion yuan, and the children's wear market has become a new growth field in the development of the clothing industry.

Not only that, Cheng Weixiong, senior apparel industry observer, said that with the opening of the "two child policy", many sports brands are also taking the lead in opening up the children's market, and developing children's products, including XTEP children's clothing, 360 degrees, Anta children, etc.

From clothing to children education

And Haixing materials to children's products are different. Before that, Semir clothing and Maison culture, such as famous enterprises in China, extend into the field of children's education.

It is reported that in 2014, Masheng culture invested 42 million yuan to invest in Tianjin's cool rice, thus holding 40.1% of Tianjin's cool rice.

Tianjin coolie mainly runs children's animation video platform, providing animation, nursery rhymes, children's drama, parenting and other high-quality children's content and other children's related services.

Subsequently, Maison has launched the mobile terminal childcare software APP, which includes performance repertoire, scenic venues, learning intelligence, parent-child travel and so on.

In 2014, we entered the children's education and training market, and further built the company into a comprehensive one-stop service platform for children.

It is understood that the current brand of children's clothing Barbara income accounted for 40% of Semir's clothing revenue.

Whether it is Semir clothing or Maison culture, they want to achieve synergy between education and clothing.

Data show that the number of children under 14 years of age in China is 220 million, accounting for 16.6% of the total population. With the "two child policy" landing and the "post-80s" parents becoming the main consumer, consumers' pursuit of infant clothing quality and other products has been increasing, and the industry has entered from the low end.

The growth stage of pfer.

Not only is children's education, but the industry has predicted that the future sharing of the fans effect of entertainment marketing and community marketing will have great attraction and market increments for educational brand and clothing brand, and it is possible to further expand the product line of garment enterprises.

Earlier, another Quanzhou clothing company nine herdwang claimed cross-border education. Its "nine investment" and the "Shanghai Mu Hua" signed a partnership agreement to participate in the establishment of the "Hangzhou Mu Hua" fund to invest in cultural education and its derivative industries and emerging industries, especially online education.

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