Upgrading Of Sporting Goods Industry Is Imminent.

According to the world clothing shoes and hats net, recently, China

The Federation of Industry issued the white paper on the development of China's sporting goods industry 2016.

,

The value added of sports equipment and related sports products exceeded 300 billion yuan.

However, China's sporting goods industry is facing a "big but not strong" problem, with large scale and low added value, and competitiveness needs to be improved.

Under the background of China's overall industrial upgrading, the upgrading of sports goods industry is also more urgent.

Recently, the "healthy China 2030 plan" and the "national fitness program 2016 - 2020" have been published. On the one hand, they have further defined the implementation measures for the implementation of the national fitness strategy for the whole nation, and on the other hand, the national fitness has risen to a new level of "big health". The integration and development of Quan Minjian's body and national health will play an important role in the process of building a well-off society in an all-round way.

Lining, chairman of Li Ning Co, believes that the demand of sports consumption in China is expanding from physical type to participation and ornamental consumption.

According to the latest data released by the National Bureau of statistics, about 34% of the people in the country often participate in physical exercise in 2016, and the number of participants is 334 million.

Now more and more people regard sports as a part of life and social interaction. They are keen on participating in sports such as running, swimming, basketball, badminton, table tennis and so on. This gives sports more room for development and lays a foundation for the development of sports goods industry.

According to the data from the China Federation of sports products industry, the scale of sports goods industry (sportswear, sports shoes, sports equipment and related sports products) in 2016 reached 307 billion 700 million yuan, an increase of 11.65% over the same period, and two digit growth for three consecutive years.

In 2016, China's sporting goods industry achieved sales revenue of 147 billion 200 million yuan, an increase of more than 10% over the same period, and the consumption of sports goods per capita exceeded 100 yuan.

It can be said that in terms of scale and increment, the development of China's sporting goods industry has made gratifying results, and domestic demand has also been stimulated to provide strong support for the development of the industry.

But on the other hand, China's sporting goods industry is also faced with problems such as low added value and weak brand advantages.

Zhao Yong, deputy director general of the State General Administration of sport, believes that the problems of low quality, low added value, low efficiency and homogenization of sports goods industry are still very serious. Transformation and upgrading are imperative.

Compared with foreign enterprises, China's sporting goods industry has bigger advantages in production and larger production scale, but the real added value is only about 30%. Most of the domestic enterprises are abroad.

Li Hua, chairman of the China Sports Goods Industry Federation, said that although China's sporting goods have a strong scale advantage, the whole is still in the middle and low level. No matter the elite equipment of competitive sports or the benchmarking products of mass fitness, the appearance of sports brands in China is rare. Even the equipment and facilities of many Olympic gold medals in China are monopolized by foreign brands in large areas.

The rapid rise of labor costs also raises higher requirements for product design, technology research and development and brand building. This is also a "short board" for local sporting goods.

"Accelerating pformation and upgrading has become a necessary option for the future development of the industry.

As a sunrise industry, the sports industry will continue to play an important role in the new growth of the national economy.

At the same time, China's sporting goods industry is accelerating the survival of the fittest, the market is in the depth of the shuffle period, for all parties, only by accelerating the pace of upgrading, and truly establish the core advantage, it is possible to grasp this historical opportunity.

Li Hua thinks.

On how to upgrade and upgrade, Zhao Yong said that the industry needs to upgrade from six aspects: industrial structure, value chain, function, brand, quality and production mode, and strive to catch up with creativity, design, new product development and online sales.

We should focus on innovation, vigorously develop high technology and high added value sporting goods industry, and vigorously develop the ice and snow equipment industry from the overall structure.

In the way of production and sales, we should make good use of the Internet and big data, and gradually implement personalized customization and production, and expand channels.

Li Hua also suggested that the first thing is to build up the spirit of craftsmen and speed up the upgrading of core competitiveness. Two, we should work hand in hand to promote standardization and build the foundation for healthy development of the industry; three, we should take into account channel sinking and e-commerce platform, and explore new retail development; four, we should focus on the trend of sports consumption upgrading and grasp the strategy.

Under the background of the fourth industrial revolution, such pformation and upgrading have more universal significance.

As Stephanie Burkett, vice president of the World Sporting Goods Federation, said, the typical feature of the fourth industrial revolution is the development of a series of new technologies, which will bring about the pformation and pformation of the industry, but it also brings a lot of opportunities for every participant.

From the perspective of China's industrial upgrading, Li Hua believes that the overall development trend of China's sporting goods industry is good, especially the new kinetic energy triggered by industrial upgrading will become an important driving force for the continuous growth of the industry. This also determines that the development path of the "new gold ten years" of sports goods industry will be significantly different from the past. This requires more effective strategic insights from all the parties, focusing on advanced manufacturing and service drivers, and making good use of this opportunity to achieve leapfrog development.

It is gratifying to note that more and more Chinese sports brands are accelerating pformation and upgrading, and have made many new achievements in independent innovation, focusing on market segmentation and intelligent manufacturing.

More interesting reports, please pay attention to the world clothing shoes and hats net.