Appliances, Clothing, Mother And Infant Consumer Goods And So On Become 6. 18 Hot Products.

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"During the period, when the demand of consumers is booming, the concept of consumption tends to be rational, and the quality of goods is the most concerned factor for consumers, followed by the price.

According to the world clothing shoes and hats net, this year is the seventh year of "6. 18".

From the very beginning, only

The annual sales promotion of the platform has become more and more popular nowadays.

Although the scale of "Carnival" joined by retailers is still not comparable with the "double 11", "6. 18" has become an important window for stimulating consumption.

What information can we read from this year's big data?

Appliances, clothing, mother and infant consumer goods become hot products.

Like other shopping festivals, "6. 18" has become a holiday for "chopped hands".

The promotion of businesses has stimulated consumers' enthusiasm for shopping.

Tmall data showed that only 7 minutes before the opening yesterday, Tmall international made a turnover of 100 million yuan. Tmall's supermarket grew by 13 times in half an hour during the opening hours of the fast opening industry, Jingdong's sales in the first hour exceeded 250% in the same period last year, and at 3 p.m., the cumulative amount of the Jingdong mall was more than 110 billion yuan; suning.com's orders increased 1 in 1 hours.

Although the price is still an important consideration for "chopped hands", quality is increasingly becoming its pursuit.

A number of electricity supplier sales data show that electrical appliances, clothing, maternal and child consumer goods and other products become hot products.

On the Jingdong platform, the top five top selling categories in the country are mobile phones, air conditioners, tablet computers, notebooks and infant milk powder.

According to the data released by the third party data analysis firm Ai Rui, during the period of "6 / 18", while the demand of consumers is booming, the consumption concept tends to be rational, and the quality of goods is the most concerned factor for consumers, followed by the price.

Cao Lei, director of the China Electronic Commerce Research Center, said that under the general trend of consumption upgrading, online shopping is changing from a low price war to a response to the needs of the middle class. "Chopper" is also moving towards the "quality family". The major e-commerce platforms should pay more attention to improving commodity quality and user experience.

High tech helps, "short time" becomes normal.

Yesterday morning, after 9 minutes and 23 seconds, Mr. Yang of Beijing received the chocolate purchased on suning.com, which became the first single express delivered by suning.com in June 18th.

In Xi'an, Shaanxi, Mr. Xing received a "6. 18" first single product from the Jingdong UAV at 10:15 a.m., Baoji cool skin and crispy rice.

Not only is the distribution of standard products faster and faster, including the speed of fresh products, logistics is also constantly optimized.

Tmall's logistics providers opened 24 hours of operation in the cold chain across the country, sending nearly 500 tons of fresh goods a day.

Some users even receive the goods from the bonded warehouse on the same day.

In addition to Jingdong, Suning also used the UAV delivery for the first time in "6. 18" this year. After flying 15.6 kilometers, it sent the goods to a farmhouse in farmhouse village.

Insiders say that the evolution of intelligent technology to logistics has become an irreversible trend.

Intelligence and open logistics not only enhance the service efficiency, optimize the service experience, but also deepen the logistics tentacles into more difficult areas.

All this will make "short time" and "Da Da" become more and more common.

"Fun" and "fun" are the trends.

"6. 18" is known as the first annual sales promotion after the "new retail".

"Fun" and "fun" become the key words of this year's big promotion.

"The era of retail consumer is really coming."

Xu Lei, chief marketing officer of Jingdong, said that retail sales in the past were always about cheap and convenient. In the future, with the dual role of consumption change and technological progress, the consumption scenario will no longer be confined to single channel but extended to the ubiquitous online and offline space.

Of course, it is not enough to really let consumers buy comfort, "fun" and "fun" are not enough. We should also strengthen the protection of consumers' rights and interests.

There are still many problems in this year's big sales promotion: in the name of price concessions, merchants sell two products in name, and buyers and online customer service contacts are always queuing up.

All these are factors that make consumers "not worry".

Wei Bo, Deputy Secretary General of Beijing Electronic Commerce Association, said that the government and enterprises should work together to cure these stubborn diseases.

The electricity supplier itself should strengthen credit construction, strengthen self-discipline through the credit data platform, and the regulatory authorities should strictly enforce the law, and innovate the way of law enforcement through the network "sharing" monitoring system.

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