How To Realize "Smart Customization" In Clothing Industry?

Click the button. Private tailor "The first time to visit the volume, upload pictures, exclusive. Suit You can send it to you in a few days. Technological progress and consumption upgrading are accelerating the arrival of the era of large-scale garment customization.

According to the world clothing shoes and hat net, is the smart clothing technology mature? How far is the personalized custom garment from us? Recently, at the summit of Chinese clothing customization held in Keqiao, Shaoxing, Zhejiang, entrepreneurs, designers and market analysts gathered together to focus on how the garment industry can achieve " Intelligent customization "Brainstorming.

Customization is subverting the same homogeneous products and promoting revolutionary changes in the mode of production and exchange of the whole industry. Data show that in 2016, the size of the private custom garment market in China was 102 billion 200 million yuan, and it is expected to reach 200 billion yuan in 2020.

Market needs technology support. Smart clothing technology is particularly important for customizing clothing into ordinary people's homes. The development of hardware and software technology such as big data, intelligent manufacturing and 3D fitting has broken through the key links of volume and typing. The construction of flexible supply chain reduces manufacturing costs and shortens the customization cycle, making mass customization possible. At present, many garment enterprises are in spanition, introducing intelligent technology in volume, clothing, fitting and other links to set foot in the customized blue ocean.

Qiu Chengkui, vice president of Zhejiang newspaper bird bird group, introduced on the forum that relying on cloud data and cloud manufacturing, the birds on the production line can achieve intelligent production including computer reading personalized data, intelligent machine tools precise tailoring, automatic matching fabric accessories and other links, which is 6 times more efficient than traditional handicraft customized garments, and the output and passing rate of customized production are also greatly improved.

Sun Ruizhe, President of China Textile Industry Federation, said that large-scale customization will be the key direction for the development of the garment industry. Our country will also promote the development of related technology from the government level, formulate the clothing measurement standard and the construction standard of human body database, so as to seamlessly connect technology with fashion.

In addition to technology, the coordination of industrial chain is indispensable.

Under the tide of personalized customization, many enterprises focus on one part of intelligent customization to provide supporting services, providing intelligent volume, intelligent manufacturing or fabric accessories matching, which not only broadens the space for themselves, but also accelerates the customization process of the industry.

Yuan Liye, general manager of Taobao menswear customization project, said at the forum that under the promotion of the Internet, the information interaction platform between the consumer and production enterprises, the collaborative supply platform of the industrial chain, the intelligent logistics platform, and the intelligent management system have emerged. The clothing industry chain has gradually become an open and shared ecological chain, and everyone can buy customized clothing, and everyone can provide services for customization.

The China Apparel Association has also launched the "strategic alliance of China's garment intelligent manufacturing technology innovation" to create an information resource platform, research and development platform and results promotion platform to accelerate the double landing of intelligent manufacturing awareness and skills.

Costume customization embodies aesthetics and culture. Speeding up the development of cultural and creative industries and enhancing the connotation of brand culture and customization are the themes.

Sun Ruizhe said that the China Federation of textile industry will promote the integration and development of brand and cultural creative industries and high-tech industries, promote enterprises to accurately position differentiated demands at all levels, develop diversified products, improve product quality, and form a brand culture that contains life philosophy and aesthetic value, and will "project" Chinese culture and art on clothing to enhance the added value of the whole industry.

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