Why Are The Prices Of Big And Fast Fashion Brands Different?

Hello, everyone. I'm the author of evolution.

Crazy.

Recommend the latest WeChat public number developed by evolution theory: Mr. Holek, I hope to share with you some shopping experience of old buyers, and some information about fashion circles, hoping and equally loving shopping.

You can get more in circles.

It has been a lot of money to buy things that have been bought for more than ten years.

Hope and the same love of shopping and fashion circles you can gain more.

Open the closet and look at the clothes bought last summer. Well, I found it's time to change.

Every summer, because of the price of Chinese cabbage, I don't know how many clothes I started. One summer has passed, and I haven't worn it for a few months. The pilling of this pilling is faded and faded, and it should absorb wool and suck wool.

It's time to change a lot of money.

The most annoying thing was that he spent more than 200 yuan on a shirt and then dropped off and started to play it.

Cheap clothes can't be worn, thrown away, thrown away, bought and sold, and money is spent coming and going.

A little more expensive, afraid to buy quality is not good.

It's too expensive to cut your hands.

Some clothes can also cause harm to health.

Therefore, it must be clear that buying clothes can not only consider the price, quality, health, workmanship and so on are all factors that we need to consider.

So how can we buy clothes that are cost-effective?

To understand this problem, we need to know what affects the pricing of clothes.

Understand the clothing market. When you buy clothes, you have a steelyard.

Today, this plation is rewritten from the United States.

Elizabeth Suzann released an article at the beginning of the year, "Money Talk", let's look at the point of view from the brand side, how to say clothing cost pricing.

Fast fashion brings price shocks

Three key words: price reduction, fast fashion and change of consumption concept.

I found the statistics that best fit our topic today. Let's take a look at the price trend of the clothing industry in recent years in the United States. China is almost the same as it is.

This is a consumer statistics made by the US economic analysis Bureau. It can be seen clearly that the overall consumption level of consumers is on the rise. But since 90s, the overall price level of clothing consumption has steadily declined.

According to the world clothing shoes and hats net, before 90s, a pair of jeans in the store usually sold 100 knives. The thick sweaters of Gap -90 will be between the 75 knives, while the quality department of the department store or a cashmere high collar Pullover should be 200 knives and -300 knives.

For these expensive clothes, consumers usually wear a year or more, and add more essential clothes every season.

However, after 90s, the big "fast fashion" brands poured into the market, which led to a "big drop in prices" of clothing.

Zara, H&M and Forever 21 are all fast fashion brands that have been very popular. After entering the market, these brands indirectly lowered the price of the former medium and low grade garments, and the price of the clothing industry directly dropped to freezing point.

After the clothes are cheaper, people's "consumption concept" has changed slowly. Many people think of clothes as disposable. They can be thrown away several times and then buy a pile of clothes.

See here, you may say, cheap is very good.

I can buy more clothes later.

But don't forget that at the beginning we talked about the price of the white vegetables, and it couldn't wear.

Cheap not worthwhile is not our ultimate consumption goal.

And not just cheap, some clothes will also harm our health.

Recently, brands such as H&M, PUMA and so on were released because of the color fastness, pH value and formaldehyde content, and the clothes were destroyed, with a value of 8 million knives.

Sometimes, it's not unreasonable to be cheap but not good.

These dirty clothes are cheap, but they are not good for our health.

Unruly low price reasons

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Why do these clothes sell to the price of Chinese cabbage? Here are some points:

Cheap cloth produced in black workshop

Using toxic synthetic materials

Improper handling of chemical pollutants and ignoring laws and regulations

The labor environment is poor, low wages, no health insurance, no normal life, even child labor.

If a piece of clothing is cheap, you have to think about it and start it again.

Low price for compliance

In addition to these reasons that do not conform to the rules, we can save money in all aspects of the production process, that is, reduce costs, so that the price of clothing will naturally drop.

In this case, the cost savings will not harm health, but will affect the quality of clothes.

Let's take a look at the process of producing garments.

Design plate making > raw material production / purchase > raw material processing > production line workers production and processing > garments.

That is, the above production links will affect the pricing of clothes. Let's talk about it in detail.

Cost

Whether it is a stylist, designer, or purchase of raw materials, the production line workers need cost.

The designers and designers also belong to the labor force.

There are many ways to cost, how to do low cost, and how to do high cost.

1. raw material cost

In general, fabrics in the market are made of chemical fibers and natural fibers. Chemical fibers are cheaper, such as rayon, rayon and polyester.

What material is expensive?

Pure linen, dense cotton canvas, this natural fiber is more expensive.

So it's usually more expensive to make clothes for you with natural fibers.

2. labor costs

A clothing company has designers, propagandists, administrators, and many kinds of employees.

Besides, don't forget to make tailors for clothes. The general companies are outsourced to garment factories.

However, it is also possible to cut corners in this link. Some companies want to save money, that is, to save costs. They choose the tailor with low price. Customers buy clothes to buy home and see a lot of threads. They are washed and shrunk.

The real conscience brand is not afraid of spending more money, and is willing to ask a good tailor to do more meticulous work.

For example, if you encounter silk clothing, they will use more time-consuming needles, such as French stitches.

You can't find "dry cleaning" labels on such clothes, because people are "pre washed" so that you don't worry about wearing them after you get home.

Profit margin

In terms of materials and labor, the clothing brands always have to decide the price of clothes and earn profits.

The money earned from selling clothes is gross profit.

But if these gross profits are available, there will be a lot of 00 broken money to spend.

I found a pie chart representing the expenses of the clothing company. The two half of the right half of the cake is material and labor cost, and the left side is other expenses to maintain the normal operation of the company.

The company's daily expenditure can be summarized as follows:

Rental of office buildings

Transportation charges for packing and mail delivery

Development cost of company website

Office supplies such as paper, pen and light bulb.

Computers, printers, sewing machines and other equipment.

Office meals, snack drinks, regiment construction costs

Hire a model, invite people to take the promotional expenses of the product map.

The sewing machine has broken down, the air conditioner has stopped and the roof has been seeping.

Taxes are always paid.

A company's revenue, deducting the cost of raw materials, labor, and then dig out these expenditures, and finally get the net profit.

If it is a small company, the net profit margin of more than 10% will be able to bear the expenses at ease, and reinvest to expand business.

Price fixing

The price of clothes is not arbitrary.

Clothing companies have to calculate the cost of raw materials, labor costs, and expenses for maintaining the company's operations.

If the price is low, and the money will not come back, then do not do business. The price is too high, and we must consider the customers being unacceptable.

So if you see clothes that are priced very low, don't expect them to be especially good at materials and workmanship, because they may be able to cut costs by cheap materials and overseas labor. After all, no one wants to lose money.

If you see expensive clothes, look at the quality of the clothes.

The materials used are good, and the work is meticulous. You can also consider it. Otherwise, you will simply pits your money.

(in fact, everyone knows...)

What if the quality clothes are too expensive for me?

Some brands announce the pricing method, which seems reasonable, but still expensive for us. How can we satisfy a heart that wants to cut our hands?

Every time I encounter such a situation, I especially hope that a few oceans will come down from the sky and shoot my face.

If we can't change money, we can only change our consumption view.

For example, we can save money to buy and spend money to buy a real quality clothes.

It's not a pity to throw away, compared with those of quality. The product of impulse consumption, you must be willing to wear all kinds of high quality clothes, and you wear them for a long time (after all, you spend a lot of money).

Such a thought does not seem to be a losing proposition.

We can reasonably plan, buy less, but buy better.

This set of ideas is different from those of fast fading brands, "less spending and more shopping".

After all, we need to consider the value besides the price figures.

If a garment is made by heart, its value must be higher than that of rough clothes.

Of course, it does not mean that expensive is better than cheap. We find the most suitable brand for ourselves.

It doesn't just mean a person's spending power and dressing style. You also have to consider the brand values.

Brand value is the idea of making clothes for this brand. It is a concept to make comfortable and quality clothes like multi cost.

If you agree with the value of a brand, you will feel a lot of comfort in buying it.

More interesting reports, please pay attention to the world clothing shoes and hats net.