Vip.Com Deepen Mode Upgrade Brand Prepare For "6. 16"

According to the world clothing and shoe net, recently, vip.com, which has attracted much attention for clearing micro-blog, has finally exposed the "big event" and upgraded it all. brand Positioning, location language from "a special sale site" upgraded to "global selection, genuine sale." And change the platform for many years without the search function insistence, for the first time, open the precise search function. At the same time, it will further deepen. Vip.com The sale mode, through more new products, exclusive product, new daily brings good products to users.

Positioning language upgrade "genuine sale"

In May 31st, vip.com's 30 thousand micro-blog were completely emptied, which attracted widespread attention from industry and netizens, and then led to various conjectures. In June 2nd, vip.com official micro-blog account "vip.com" issued a letter written by Feng Jialu, vice president of vip.com, "not only a full stop", but also announced that vip.com would have used many years' positioning language "a special website for sale" and upgraded it to "global selection, genuine sale".

Feng Jie Lu revealed in his letter that "upgrading positioning language is only the beginning, and the new vip.com APP6.0 version has been downloaded. In the next 6 or 16 years, you will see more changes.

Feng Jialu said that the brand positioning and the upgrading of the page marked the official launch of the major upgrade of vip.com brand. Vip.com is upgrading from the "global good quality goods sale platform" to "the global high quality lifestyle platform".

Vip.com from women's vertical Online retailers Started with the wearable class as the core business, it has developed into a global sale e-commerce platform with 80% registered members for women in the past 9 years. The first change of vip.com is to widen the category and become a lifestyle platform that can meet the needs of women and meet the needs of their families.

6. 16 women's preference for goods will be half off discount.

In the 6 to 16 years, vip.com has covered more than 10 major categories. Women's preference for category goods is half off strong. Women's clothing, mother and baby, beauty makeup, accessories, home furnishing textiles and life food are the highest in the whole market, which is reduced by 199 from 100. Shoes, bags, men's wear, sports, digital appliances, and overseas goods also enjoy a top 298 discount of 80.

In addition to genuine products and self run, vip.com also stressed that the upgrade also includes special products and special prices, that is, to further deepen vip.com's sale mode, through more new products, exclusive products, new products for daily users, and through deep discounts, the highest price ratio to attract passenger flow.

Vip.com's current cooperative brand has broken through 20000, of which 2200 are exclusively for the whole network. On the one hand, the number of authorized direct and authorized domestic and foreign brands has increased; in addition, luxury and light luxury brands with fashionable tonal have the exclusive price ratio.

Last year, operating profit increased by 30.8% over the same period last year.

Vip.com is the third largest supplier of electricity in China. According to vip.com's 2016 fiscal year, last year, the company achieved a total net revenue of 56 billion 590 million yuan, an increase of 40.8% over the 2015 fiscal year, and operating profit of 2 billion 710 million yuan, an increase of 30.8% over the same period last year.

In the first quarter of this year, vip.com continued to maintain steady growth, net revenue and net profit year-on-year growth exceeded expectations, and the 18 consecutive quarter of earnings performance once again refreshed the electricity supplier industry record.

The brand upgrade, coincides with vip.com's 6 to 16 years of big promotion, from 8 pm in June 15th to 10 o'clock in June 19th, vip.com will bring great revelry to customers, and support warehousing logistics, technology and customer service team to ensure that every user shopping experience.

More interesting reports, please pay attention to the world clothing shoes and hats net.