Coach The Right To Reclaim Distribution Or To Achieve Direct Brand Operation.

According to the world clothing and shoe net, it has been bought for $2 billion 400 million a month ago.

Since then, Coach Inc. has been living under the microscope of the media.

There are rumors that it will soon buy Jimmy Choo to speed up the modern era.

Group pformation.

The latest appearance of Victor Luis, the CEO of the company, has left rumors unfounded.

Victor Luis, chairman and chief executive officer of Coach Inc., said at a summit in the Robert W. Baird&Co. Conference that it is unlikely that the company will embark on another major takeover in the short term, but may consider taking back the distribution rights of some markets to achieve direct brand operation.

After the announcement of the comprehensive pformation plan in June 2014, the US company gradually moved towards the world.

Life brand efforts.

The implementation of the new strategy has resulted in significant improvement in performance: the first quarter net sales in fiscal 2016 increased by 3% over the same period last year.

In April this year, Coach Inc. set up a new global business development and strategic alliance president, specializing in cross brand strategic cooperation.

To this end, Victor Luis specifically stated in the latest third quarter report that "Coach Inc. is ready to continue to develop into a global multi Brand Company".

As of today, the company's main brand Coach is not only the main brand, but also the American luxury brand Kate Spade, which used $500 million in 2015 to earn the Stuart Weitzman and signed the purchase contract not long ago.

When the news came out, Victor Luis told reporters in a telephone interview that he could learn from Kate Spade how to expand the brand through authorization and become a real lifestyle brand.

In June 7th, Coach Inc. said that the Coach Inc. would open the public sale of the premium unsecured bill with a total of $1 billion, including $400 million in 2022 and 600 million US dollars in 2027, with an annual interest rate of 3% and 4.125% respectively. The proceeds are planned to be used for the acquisition of Kate Spade and related expenses and expenses.

Yann Bozec, chief executive of luxury brand Coach Greater China, said at a recent Beijing media conference that Coach and Kate Spade will share financial support departments, and design and management remain independent.

We clearly feel that the CEO has high hopes for the two major brands, because the growth of the latter's category is strong.

"Female consumers and more and more male customers are willing to spend money on this."

Victor Luis said: "we observe that periodic migration is occurring at the moment, and global fashion consumption is gradually shifting to accessories."

In his view, the size of the handbags and accessories market in front of us reached US $41 billion, "there is no more exciting highland in this fashion circle."

In addition, Coach Inc. also intends to expand the Coach shoe line.

This deployment has a long history. As early as the takeover, the company wanted to learn how to make shoes from Stuart Weitzman. Last year, it also recalled the shoe licensing authority to Jimlar, an American shoe maker.

According to Victor Luis, Coach's shoe line has been developed for several months, preparing for the consumer market of $28 billion.

Stuart Vevers, the creative director who joined in 2014, is expanding the brand clothing category.

The total sum of all potential markets is as high as 80 billion US dollars.

"We are trying to combine the 3 brands to pry the market."

His confidence comes from the overseas market which is in the growth stage, and China's mainland is indispensable.

"From the middle class new customers, China is one of the largest markets in the world, and the population of more than 200 cities is more than one million."

The CEO said that the company is trying to sink to the three or four tier city: "and our penetration is less than 30%".

As of the third quarter of fiscal year 2017, the Coach brand opened 197 stores in the Greater China region, and 68 of the 68 cities in the mainland opened up 176.

Out of the Chinese market, Southeast Asia is also a land of opportunity for Coach Inc..

The US company is planning to find local partners to develop various markets.

When we set our sights on Europe, which is separated from the United States, Coach is also working hard to cultivate the market. As of the three months of April 1st this year, 7 new stores in Europe have been opened up, which are close to the Greater China region and close to zero.

"An American competitor has achieved great success in Europe, and we are in the early stages, and there are still many opportunities."

That being said, if we want to build a modern luxury group with Coach characteristics, the sense of urgency is not simply on paper.

More interesting reports, please pay attention to the world clothing shoes and hats net.