Samatha Thavasa Asks Five Stars To Speak For Once.

Star effect is every

One of the most common means of marketing is not only attracting a large number of fans, but also increasing the sales volume. It is because the image of the spokesperson is the image of the brand. Perhaps most consumers will not buy a brand simply because of a star. But in a subtle way, the eye-catching spokesperson on the advertising board has already affected the buying choices of the masses.

It is not hard to see that nowadays, the brand advertisements on screens, picture books and posters are increasingly dominated by the so-called "millennials". Their strong bullying screens reflect the tastes that the fashion industry is trying to cater for.

Samantha Thavasa, a Japanese bag brand that has been doing well in brand image building, is also one of them.

According to the world's clothing and shoe net, Samantha Thavasa has unveiled the new veil of advertising. This time, their theme is called "Millennium New Star". In the promotional blockbuster, they are invited to the entertainment community of 18 to 24 years old. They are Stallone's daughter Sistine Stallone, Lai Onel Rich's daughter Sofia Richie, Kate Moss's sister Lottie Moss, and Willl Smith's son gossip Sarah Snyder and music legend Quincy Quincy Jones's daughter Kenya Hou.

Through such a lineup, we can clearly see that Samantha wants to catch up.

The trend of taste is more and more.

Brands want to retain a group of consumer groups.

Not only now, let us look back, such a young brand established in 1994 has done a lot of work on the marketing means of the spokesperson, and has made considerable changes.

Samantha has been developing very well in Japan for about more than 20 years. It is most surprising that most of the students in the brand believe that Samantha is a Native American brand, which is really grateful for the successful marketing of the company in the past twenty years.

Starting from the name of the brand, Samantha Thavasa is actually derived from a 70s American drama called Bewitched, which was derived from the name of Samantha and her daughter Tabitha.

In addition, the first spokesperson for Samantha is the Hilton sisters. Such a dazzling American celebrity was the most popular pursuit of young people at that time.

Samantha did not try to use Japanese spokesmen. AKB48 and Tazaki Keiko both endorsed the brand, but it didn't work much.

What really made Samantha famous in Japan was the participation of supermodel Miranda Kerr. The brand took the opportunity to expand their target group, and the Japanese chasing women were concerned about Samantha.

According to the world clothing and shoe net, last year, Samantha Thavasa also successfully invited Miranda Kerr as a distinguished guest for the brand show. Besides the latest bag series, Kerr also displayed a handbag designed by herself for Samantha, causing a great stir in Japan.

Having tasted the sweetness of the younger generation, big foreign brands have thrown olive branches to the "millennial generation" stars, and even the "small meat" of the Chinese population has become a resource for foreign brands to compete for.

According to the world clothing and shoe net, France's L'OCCITANE group announced its 2017 annual report in June 12th. The chairman of the Asia Pacific region, Andre Hoffmann, pointed out that sales doubled in China in 17 years. "This is not only because of the trust of Chinese consumers in our brand, but also the contribution of Chinese local artists to our brand, which is surprisingly good for the sales."

The spokesman for Hoffmann said Lu Han, who believes that the logic behind the popularity of "small meat" in China is due to the unique culture of Asia, which is a great opportunity for the brand.

Although the millennial generation is hot, it is also a double-edged sword.

Louis Houdart, the founder of Creative Capital, a brand agency, said: "these stars are very mobile among brands, and fans will also flow with celebrities, which can not increase consumer loyalty to brands."

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