The New Retail Storm In Underwear Industry Is Coming. The Old Driver Teaches You How To Seize The Opportunity.

Trend is the fate index of an industry's life and death.

New retail represents the trend of the business age.

Affected by the downward impact of the overall retail environment, the formerly frantic expansion of the lingerie shop has become cautious. Many of the once exclusive shop sales champion stores suddenly shut down and shut down.

This news can not help people worry about the future of the traditional underwear industry, when the magic shop closed?

In the cold winter, "new retail" emphasizes the retail boundless argument is doubtless a warm winter day.

The traditional underwear terminal stores are on the mixed platform of electricity supplier sales. This new mode is expected to become a life-saving rope for the underwear industry.

Return to the essence of retailing

What is the essence of retailing? It is to satisfy the needs of consumers in all aspects.

Young consumers who grow up with the Internet are not only pursuing cheap and cheap products, but also seeking convenience and speed.

They like the benefits of offline shopping, such as trial in stores, shopping and shopping, and social activities.

At the same time, they also like the benefits of online shopping, such as the richness of goods, the convenience of time and space, and the effect of accurate promotion and virtual experience.

The biggest advantage of online and offline integration is that the diversification of services will lead to a change in future consumption patterns.

Buying underwear is no longer a simple choice to store or watch all kinds of pictures and text information on the Internet, but to combine the two. What consumers want is, whether they buy from the line or from offline, the quality and price are the same, and the after-sale service system is the same.

It can provide consumers with an integrated, seamless, whole process, perfect shopping experience.

This is the direction of future retail development, and also the essence of new retail.

The new retail era has arrived. New era is bound to require new play.

Retail wars -- enhancing user experience

For consumers, although the traditional underwear shop is of a full style, it is difficult to pick and choose goods, and crowded queuing experience makes many young people step back.

This is a very important reason why electricity providers can develop. Consumer demand has escalated, while traditional lingerie shops remain unchanged.

Now, as the dividend on the Internet is running out, the business giants are beginning to keep a close watch on the flow below the line, aiming at the pain of traditional Shang Chao and preparing for a fatal blow.

At the end of last year, the Amazon Go was measured by Amazon, a multinational e-commerce giant. This is a project that focuses on traditional business overcrowding and crowded queues.

No cashier, no queuing, no checkout, mobile phone sweep will be able to bring merchandise home.

When the internal video is exposed on the Internet, the netizens are exclaimed. This is called technology and subversion.

Although Amazon Go is far away from the invasive underwear industry, the power of the business entity has made the traditional underwear businesses suck a cool breath.

Facing the impact of the electricity supplier, the traditional underwear channel is also accelerating pformation. Most of the large underwear agents began to cooperate with the powerful e-commerce platform.

The exclusive Internet platform such as vertical mining, clothing alliance, and show clothes trading platform has been born and savagely grown.

Xia Shang Wen, the founder of Xiu clothing network, claims that "underwear retailing industry is changing from price type consumption to value consumption, experiential consumption and personalized consumption, and underwear retailing is entering a new era."

Show clothing mall opens up traditional terminal and factory passageway, and builds new retail typical samples.

The show clothing mall is a vertical trading platform for management and underwear industry. It relies on Shenzhen underwear Association and its founder's extensive industry resources to provide a one-stop new retail channel for underwear industry, such as high quality and low price mass purchase service, production and sales data analysis service, agent joining channel management service and so on.

Although on the surface, the vertical mining mode is very similar, the difference is that the entry of service providers has made a simple matching platform upgrade to a management and control platform, greatly improving the close degree of online and offline retail.

After nearly two years of research and running in, the maturity of the show clothing mall has been considerable.

At present, a number of large manufacturers have been closely settled, and the membership system has been successfully established, and members' rights and interests, points and preferential margins will also be opened up.

As of June 2017, there were nearly 100 enterprises in the show clothing industry, and almost ten of the underwear industry clusters in Yanbu, Zhongshan, Chaoshan and so on were members of show clothing.

Such a high penetration rate makes the show service platform the most powerful industry backbone in online and offline new retail formats.

More importantly, the show clothing mall is still striving to develop and develop new functions, constantly promoting the traditional underwear industry "empowerment" to enhance its offline shopping experience.

Ten thousand years, too long, seize the speed of seize the day, make the show become the first country in the country, in the actual operation of the large area to achieve the free procurement of underwear trading platform, it is really capitalized!

Ali CEO Zhang Yong said, "new retail is the use of the Internet and big data, will" people, goods, field "and other traditional business elements to reconstruct, including restructuring the production process, reconstructing the relationship between businessmen and consumers, and reconstructing the consumption experience.

Below the line, the underwear store's traffic is 20 times that of the line, or even far beyond that scale. In recent years, the eyes have been attracted by online traffic only, and the value of offline traffic has gradually become a depression and underestimated.

Many retailers have very large offline traffic, but he has no idea at all. He doesn't know who the passenger is, he only knows that the renminbi has been collected, and the turnover is coming up again today.

This is it.

The biggest disadvantage is lack of sufficient data.

Now, with the power of the Internet, physical retailing can also be digitalized, digitalized, digitized, digitized, and digitalized.

As a result, enterprises will truly understand consumer demand, fine management and cost control can also be based.

This is it.

Today, all new technologies are making the cost of human life lower and more reasonable.

More interesting reports, please pay attention to the world clothing shoes and hats net.