How Can The Boss Of Underwear Industry Achieve The Red Flag At Home And Fluttering Flags Outside?

The red flag does not fall in the house, and the flags fluttering outside, this is what every man dreams of doing.

But counting the tickets in my pocket and looking at the scissors in my wife's hand, I advise you to think before you leap.

Today we say that the red flag and coloured flag do not mean daughter-in-law and little three, but online and offline.

Ever since that alien like Ma Yun has brought us from Mars.

With Tmall Taobao, the order of our earth is completely broken.

Various industries are constantly calling for intermediation, reducing the cost of products to consumers, such slogans, what O2O\B2B\B2C...

One night, thousands of trees and pear blossoms.

For twenty or thirty years in traditional industries.

The traditional offline channels have been eroded online, so the game rules of the agents do not seem to be so easy to use.

Seeing that those online channels are growing steadily, a new mode of electricity supplier and micro dealer will frighten people to be scared, and the bosses are anxious. On the other hand, they are following their own twenty or thirty years' original match -- traditional channels, and they have spent so much effort in running and running, and they have laid a solid foundation for themselves.

On the other side, it is fresh and hot, which is constantly attracting the temptation, growing every day, bringing new profits to the third online channel.

This is a matter of weight and balance. I have talked about the relationship between online and offline.

The industry is "tiger" or "fat"? The pattern is high and low. I believe that online and offline should be complementary and cooperative rather than hostile.

China's territory is vast and the market is quite complicated.

1, 2 and 3, 4 line cities have many different market conditions, and also create opportunities for different channels.

Over the years, China's economy has been growing, and the amount of money that can be controlled by urban and rural residents is increasing. The total consumption of the market is increasing, and so is the underwear industry.

For manufacturers, no matter what channel they sell products, the total volume of the market is not decreasing, but the channels for sale are more diversified.

But the continuous development of online is also an inevitable trend.

The advantages of the Internet are also obvious: reducing circulation links, improving channel efficiency and reducing channel costs.

The biggest problem between the current product circulation channels and manufacturers is information asymmetry.

Information asymmetry between consumers and manufacturers, terminal and channel information asymmetry, channels and manufacturers also have serious information asymmetry.

Information asymmetry results in low efficiency and high cost of product distribution channels.

The prominent problem in the traditional mode is that the channel is fragmented and lacks organic links, and marketing is blind and lacks effective data support.

We all fight against each other, and it is difficult to form effective resultant force.

From manufacturers to channels to terminals, lack of systematic and complete data support has led to serious waste of resources.

Under the Internet environment, this situation is changing.

Timely access to information of consumers and terminals, and accurate matching of goods and consumers' needs are the ultimate goal of marketing mode reconstruction in the Internet environment.

At present, Ali and Jingdong are working hard around this goal.

Theoretically, big data and small data generated in the Internet environment provide a possibility for this kind of matching.

Whether data push, or rely on data to make consumption forecasts, marketing forecasts, will help manufacturers and businesses to overcome the blindness of marketing, improve the accuracy of operations.

Of course, our underwear industry bosses are not vegetarian and grow up. You stand and speak without pain. Who will not say the truth? If you really put it into practice, how do you operate it? The recently introduced show business platform may give you a satisfactory answer.

Through more than a year's research and development, precipitation and thinking, Xiu wears an in-depth visit to underwear enterprises in Yanbu, Shantou, Zhongshan and other places, and more than 400 underwear terminal stores in Guangxi and Jiangsu two provinces and above administrative organs at the county level, and finally determines its own strategy and direction.

The show clothing trading platform is a supply chain platform developed for the underwear industry. It takes advantage of the advantages of the Internet platform to superimpose Internet product applications. Under the framework of traditional channels, it recombines new sales channels to form B2B platform + underwear manufacturing industry, and to pform the supply chain service.

Relying on the characteristics of "focus, efficiency and intelligence" of the Internet, it provides innovative industrial services with cloud platform as the carrier, and solves three major problems, namely, asymmetric information within the industry, imperfect channels and unsmooth financing.

At present, many well-known brands and enterprises in the industry have entered the show clothing trading platform.

The show will also establish a service provider mechanism in many provinces, combining online ordering, offline communication, service and goods to see the new retail mode of seamless online and offline.

Red flag does not fall, flags fluttering; seamless online and offline may not be a dream.

We look forward to a new prospect and future for the underwear industry tomorrow.

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