New Look Invites Paula Dumont Lopez To Join The Supervisor General.

New Look Group Ltd., the UK's high street brand, has continued its turmoil. The company announced that it had invited Paula Dumont Lopez to join the creative director, who will join the board in September.

Paula Dumont Lopez is the largest in the world.

Inditex SA (ITX.MC) Indo Textile Group (the full name Industria de Diseno Textil SA) has served for 10 years as the head of Zara Basic products. However, in 2013, the German Brand Company of the German Brand Company, the Industria global holding limited company, was the senior vice president of Si Jie global and was mainly responsible for the business.

Paula Dumont Lopez is following the Jos Manuel Martinez Guti rrez rrez, Ma Hao Si to Si Jie world, Ma Hao Si in 2012 joined the Si Jie universal as the chief executive officer, before the Inditex SA India Textile Group as the director of distribution and operation.

After the entry of Paula Dumont Lopez, New Look's current creative director, Roger Wightman, will step down. However, he continues to have a board seat and a part-time consultant at the same time.

Roger Wightman, which serves the UK high street brand for 27 years, joined the company in February 1990 and joined the board in June 2015.

Anders Kristiansen, chief executive of New Look group, commended the experience of Paula Dumont Lopez in design, business and procurement, which will be a valuable asset for the company.

During the release of CCO replacement statement and group annual report, two core management groups of the group left. They were New Look men's wear director, Christopher Englinde, Zhang Yewu and accessories and beauty director Amanda Wain, of whom Christopher Englinde was joined in 2015 and was responsible for the group's menswear expansion. This business was highly anticipated by the group and became the two important piece of the group's high valuation of IPO with China's expansion.

The departure of Christopher Englinde and the slow pace of expansion in Group China show that the two pieces of the group are likely to fail.

In the annual report at the beginning of this month,

It said that in the last fiscal year, China only expanded 25 new stores, and increased 38% of the 2016 fiscal year, not only did not speed up, but also greatly slowed down; in addition, the group expected that the 20 men's clothing shops that had been added to the net actually completed 75%, with a net increase of 15 to 21 during the year.

New Look's preliminary annual report shows that New Look, the British high street BRAND trying to achieve its IPO plan through overseas expansion, is paying the price for its unrealistic plan.

The group's revenue declined by 2.4% to 1 billion 454 million 700 thousand pounds in the 2017 fiscal year ended March 25, 2017, of which the sales of New Look brand was 6.6% lower than that of the sales. The British market was 6.8% less than the sales. Only the electricity business revenue continued to rise, of which the self operated electricity supplier revenue rose 14.3%, while the third side platform electricity supplier sales rose 30.9%.

Sluggish sales and radical investment led New Look to slump 31.8% to 155 million pounds in fiscal year 2017 after adjustment in fiscal year 155 million, 227 million 200 thousand pounds in fiscal 2016, and 44.1% in continuing business profits, which fell from 174 million 700 thousand to 97 million 600 thousand pounds. Pre tax profit from the profit deficit was 16 million 600 thousand pounds, while the pre tax profit in 34 million 900 thousand fiscal year was 34 million 900 thousand pounds.

After China's fund expansion has swallowed up bad results, New Look's latest store data also show that as a brand with no reputation in China, its rapid expansion capability is lacking. Its South African boss, Christo Wiese, claims that the crazy plan of 500 stores in China in the past three years is likely to be postponed or even stranded.

Group chief executive Anders Kristiansen said in the earnings report that at present, the retail industry has become more competitive than ever before, and claims to have seen the trend of consumers' "buy and wear". Therefore, the group will make changes in compliance with the trend. It is trying to provide more convincing prices and reduce reliance on discount sales.

For New Look in

The expansion of the "impure motives", fashion industry research and consulting investment agency No Agency early warning, the agency in 2016 to the internal customer research report that the New Look in China's popularity, less than its annual expansion of 100 stores, its expansion speed is higher than has settled in China, and no matter the store or fame is higher than New Look, the world's major fast fashion group has no foundation.

More attention should be paid to the world clothing shoes and hats net.