Thredup Has Opened An Intelligent Store In San Marcos.

second-hand

Consignment website

Online sales of more than 35000 garments

According to the world clothing and shoe net, recently opened the first physical store in San Marcos, Texas.

The company plans to launch another four stores by the end of 2017.

ThredUP calls this store "smart store" driven by patented technology that produces consumer insight.

James Reinhart, co-founder and chief executive officer of thredUP, said: "thredUP stores are designed to restore the thrifty tradition of modern consumers.

Although consumer spending habits are rapidly shifting to online, multi-channel retailers outside the Internet still occupy the 91% share of the US retail market and can bring huge potential to online and offline brands through intuitive and intelligent ways.

In the 5 years since the launch of thredUP, James Reinhart has broken many of the fallacies of secondhand goods.

"We are changing people's perception of second-hand goods," he said. "50% of our consumers have never bought second-hand goods before using thredUP online."

ThredUP's consumer research shows that shoppers want to feel and feel the product before buying.

ThredUP stores can better serve consumers.

The thredUP store of San Marcos is only open for trial, and will open in July 20th.

The company will also set up some stores in California, covering an area of 325 square meters to 510 square meters.

James Reinhart said: "as a technology company, technology is the first.

Tens of thousands of products are sold online every day. ThredUP will excavate the data to find out the trend of the city and use it to get goods.

We also sell a lot of designer products. Under data driven, every store's product mix has its own characteristics.

Unlike traditional retail seasonal replacement, thredUP has the ability to constantly update inventories when consumers enter the store each time.

Each store will connect to the national distribution center network of thredUP, and pform the warehouse into a pfer station.

James Reinhart also uses technical means to identify shoppers' interests, so as to raise the unit price and reduce the return rate.

ThredUP will notify customers who choose to join them to remind them when they will buy the brand they like.

James Reinhart said: "today's consumers are hungry for intuitive experience.

ThredUP will select thousands of items to inform consumers immediately that their favorite brands and shapes and the right size products have arrived at the store.

ThredUP has consumers' data and huge online choices. Their salesmen can pre purchase the locker room for consumers, and recommend online shopping based on shop browsing.

They can even send a surprise box to their doorstep for them to try on at home.

ThredUP offers an online discount of up to 90%. The brand covers J. Crew, Madewell, Banana Republic, Michael Kors, Club Monaco and Lululemon.

In thredUP stores, the average discount rate is 80%, and the discount rate is smaller than that on line. This is because the operating cost of stores is higher.

ThredUP stores also include clothing other than third party suppliers, such as jewelry and home appliances.

The Momtrepreneurs category will provide a platform for female craftsmen. Candles will be provided in the Agape category, while the Her Pretty Things Jewelry category will provide jewellery with witty remarks.

James Reinhart recalls that he founded thredUP in 2008 because a consignment shop called Cambridge Mass has rejected his second-hand clothes and said: "we do not sell these brands."

He said they are now competing directly with discount retailers. More than half of their customers will go shopping at T.J. Maxx and Marshall 's discount chains without thredUP, and thredUP takes away their market share.

ThredUP's report released in 4 this year also shows that "second-hand trading has the biggest impact on discount retailers".

James Reinhart said: "our price is very competitive.

We must be cheaper, and consumers like this.

We use data and technology to maintain the freshness of online products without relying on manpower to buy them. "

He also revealed that the current tenancy terms of thredUP stores are relatively short, and the rent can be extended from one year to another.

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