Us Small And Medium Business Owners "Sell" Quality Products More Easily To China.
John Makfield, who runs a sports shoe store in Manhattan, New York, has set a goal for himself this year - sales in 2017 will reach $115 million.
At the Alibaba Forum on American small and medium enterprises held in Detroit in June 21st, Mark Fetter revealed his goal to thousands of small and medium-sized entrepreneurs in the United States.
A few years ago, Mark Fetter opened a sports shoe store StadiumGoods in SOHO business district, Manhattan, New York. He spent only $1 million on investment with his partners.
Where did he come to realize his confidence in selling billions of dollars? The answer is the Chinese market.
"This year," 6. 18 "(similar to" double eleven ", China's major e-commerce platforms will launch a larger discount in June 18th to attract consumers), and we won a $6 million 400 thousand order through Tmall platform in a day.
Mark Fetter told reporters that about 18 months ago, when StadiumGoods entered Tmall, China's e-commerce platform, its sales increased exponentially.
Therefore, he now believes that the target of US $115 million sales is not "Arabian Nights". "Our sales in the Chinese market are still growing rapidly. What I find most troublesome now is that too many parcels are sent to China."
"A few years ago, a Chinese came to our store and bought 10 thousand dollars worth of shoes in cash."
Mark Fetter said he was determined to open up the Chinese market after he learned that the man had taken the sports shoes back to China and sold them to others.
Mark Fetter's eyes on China's cause are somewhat "coincidence".
For Ma Yun, chairman of the board of Alibaba group, it is the most important purpose of this forum to help more American small and medium-sized owners like Mark Fetter to sell high-quality products to China more easily.
Jack Ma
In the keynote speech of the forum, China has repeatedly stressed that China will become an engine to drive world economic growth in the future, and that small and medium-sized enterprises in the United States should not miss China's opportunities. "Miss China is to miss the future."
Many small and medium sized enterprises in the United States show great interest in this forum.
Since it was the first time to hold such activities in the United States, the organizers initially only prepared 1000 participants, but tickets were sold out quickly and had to increase the quota.
Finally, representatives of more than 3000 small and medium-sized enterprises in the United States gathered in Detroit to learn how to open up.
Chinese Market
。
Lisa Smith is one of the clothes makers in Detroit.
She said that to enter the Chinese market can greatly accelerate the pace of development of its own company. Detroit should seize the opportunity to attract more SMEs to return to this city.
Brian Callie, deputy governor of Michigan, said he hoped to come from
China
The opportunity can give impetus to Detroit's "city of cars".
Due to the financial crisis and the impact of the automobile industry recession, Detroit once faced bankruptcy crisis.
"An important lesson we have learned over the past few years is that a healthy economy needs an economic system that is composed of small and medium-sized enterprises."
He believes that China's e-commerce platform can well meet the needs of the development of local SMEs.
Steve, who is studying flight courses in Detroit, claims to be a fan of Ma Yun. He will open Uber in Detroit in his spare time.
Steve, who has traveled all over the streets of the "city of cars", told reporters that Detroit is slowly coming out of the shadow of bankruptcy crisis, but it is still "bad" compared with other cities like New York.
"I appreciate Ma's spirit of failure and never give up, which is what Detroit needs."
Steve said.
Steve also owns a company whose main business is to design online ticketing software for airlines.
After finishing the flight course, he will concentrate on his own business.
"You know, what my company does is also electronic commerce.
Maybe I can cooperate with Ma Yun one day. "
He said with a smile.
For more information, please pay attention to the world clothing shoes and hats and Internet cafes.
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