Chanel Sells Amazon To Seller'S Court

After Louis Vuittion, Chanel recently made it easier for him.

After eating a lawsuit, he sued the latter.

In the case of platform selling fake goods, it received a compensation of 3 million US dollars (about 20 million 338 thousand and 500 yuan).

At the beginning of April this year, Chanel took the selling of holiday on the grounds of about 30 sellers on the electronic business platform Amazon to court.

The reason is that the latter sells illegally.

Tagged handbags, T-Shirts, mobile phone shells and other commodities.

To this end, Chanel proposes a permanent closure to each seller and a compensation requirement of US $2 million (about 13 million 559 thousand yuan).

After a court decision in California, the amount of compensation payable by each defendant was reduced to $100 thousand (about 678 thousand yuan).

Some sellers tried to defend themselves.

The shop named "Angela Pasecha" defended that she had just passed the picture by mistake, and the store sold 5 mobile phone shells with Chanel logo in total, earning only $48 (about 325.4 yuan).

But obviously, Chanel is concerned not only with direct business losses, but also by image harm.

When the fake market is filled with fake products, consumers are easily lost, leading to luxury companies falling into the crisis of goodwill.

Out of doubts about fake products, customers may be rude but effective, and they can simply abandon all brand products.

According to Lynnette Oka, executive director of the company's Internet infringement, Chanel has even hired two investigators to focus on Amazon's trading situation in order to fight against fake goods on the e-commerce platform.

The latter has bought a fake with Chanel trademark from the platform seller as a consumer.

Louis Vuitton 2017 mobile phone shell appeared in spring and summer series

Coincidentally, Louis Vuitton's anti fraud lawsuit was won a week ago.

According to the world clothing and shoe net, 30 merchants on Amazon were summoned in court in May this year. They were suspected of infringing the Louis Vuitton trademark, including the brand logo Monogram old pattern and Damier chess pattern.

The Florida court ordered the seller to delete all counterfeit products, and each family paid $2 million (about 13 million 559 thousand yuan) of compensation, involving the amount of the final amount or 60 million dollars (about 406 million yuan).

But this is just the first step in combating counterfeit goods.

Luxury companies are faced with the counterfeiting group behind the trader.

Louis Vuitton mentioned in the complaint that traders who sell fake goods usually register with false information.

As a result, counterfeit groups can sell counterfeit goods to the US market only after changing accounts.

The history of counterfeit goods may be longer than that of luxury goods.

In 2010, LVMH, Li Feng Group and Chanel once lobbied the EC to control the electricity providers, including Ebay, because they were worried about too many fakes.

Unlike three years ago, luxury goods companies today mostly agree with online sales.

The brutal growth environment has to be handled with caution.

They either set up official online channels, such as the Louis Vuitton parent company LVMH group to launch 24 Sevres, or cooperate with a mature and reputable third party cooperation platform, such as Cartire's flash store on Net-a-Porter.

The figures after testing the water show that Internet revenue growth is far beyond the imagination of luxury companies, so they have strengthened their faith in counterfeiting.

In October last year, LVMH had made it clear that its brand will not enter the Amazon platform.

LVMH chief financial officer Jean-Jacques Guiony said at the investor conference: "we think Amazon is not a suitable channel for LVMH and its brand. At the moment, it is impossible for us to cooperate with Amazon."

In order to enter the fashion industry, Amazon has made great efforts in recent years, and has invested heavily in "changing image", such as sponsoring Met Gala and New York men's wear week, spending money to build the world's largest studio, purchasing fashion Shopbop and Zappos.

In 2015, the industry even heard rumors that Amazon tried to buy Net-a-Porter, the world's largest luxury goods supplier.

However, its brand image is difficult to fashion overnight, especially luxury brands.

Amazon's fashion business Shopbop now sells some of its LVMH brands, such as Kenzo and Fendi.

In addition, there are also some luxury brands on Amazon, including Michael Kors, Calvin Klein, Rebecca Minkoff and Ralph Lauren.

Only the discerning eye can see that the traditional old luxury goods still do not like it very much.

More interesting reports, please pay attention to the world clothing shoes and hats net.