"Internet + Clothing Custom" Seminar Chatting New Model

Now, if foreign customers want to make clothes, do they have to fly abroad? Obviously, with the advent of the Internet age, the traditional customization mode has been unable to meet the development needs of the industry, which requires us to adapt to the development trend and create a new mode of "Internet + clothing customization".

In July 1st,

The garment industry school held the "Internet + clothing customization" seminar in Changsha, invited representatives from industry experts from inside and outside the province to chat about the new "Internet + clothing customization".

We believe that the supply side structural reform and the "three products" (variety, quality, brand) strategy, sounded the bugle of the garment industry's in-depth pformation. A large number of garment manufacturers responded to the call to layout the field of garment customization, some custom studios, customized e-commerce platforms and even launched a single custom.

All of these are promoting the diversification and rapid development of China's garment customization industry, and the development of hardware and software technologies such as big data, intelligent manufacturing, 3D fitting, and so on, make it possible for mass customization.

"At present, we should strengthen the sharing of industry information and promote integrity and self-discipline in the industry.

Intelligent benign ecological environment and guiding the healthy development of the industry are important tasks for us to carry out.

We believe that the C2M+O2O marketing mode generated by the Internet, that is, "customer direct communication with factories and offline partners", has expanded the channels of garment customization.

Through the combination of online and offline operations, garment customization will no longer be limited to store services. "In the future, the Internet will enable the needs of people to customize a desirable garment at home."

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With the increasing number of personalized customized clothes, traditional clothing production methods have been unable to adapt to the traditional clothing production mode.

"Through our private custom, we have solved two major problems of traditional enterprises: the first inventory problem; and second, the issue of receivables."

Lei Xinyong said.

In addition to changing the marketing mode of clothing customization, the traditional clothing mall has begun to integrate with the Internet, opening both physical stores and online stores.

Experts in the industry say that the garment customization enterprises represented by Bao Wei aim at the virgin land of personalized fashion customization in the clothing field, smoothly realizing the gorgeous pformation of traditional manufacturing industry from B2C to C2B, and completely subverting the entire traditional industry.

First of all, it solves four major pain points in the industry (channel cost, inventory cost, brand paleness, customer disruption).

Through mobile Internet to achieve online customization, the original channel cost and inventory cost were almost completely eliminated, and brand marketing returned to word of mouth marketing.

At the same time, online order, effectively retain customer data information, facilitate customer consumption behavior analysis and research, to achieve repeated consumption.

Second, the price model has been reshaped and the product with high cost performance has been launched.

The traditional clothing industry is limited by cost. The quality clothing is generally expensive, and the medium priced garments are often of poor quality.

Based on the technology of "Internet +", the price of clothing is changed from cost oriented to consumer oriented. The original shirt at the market price of 1000-2000 yuan is now only 200-400 yuan, and the price is very high.

In addition, conquering the blue ocean market fills the gap in the field of garment customization.

At present, the general public in China is far from a private custom lifestyle. Compared to the traditional clothing industry, the clothing customization field is still a very attractive blue ocean market, especially the remote private customization based on contactless smart volume technology, which is undoubtedly more forward-looking.

For more information, please pay attention to the world clothing shoes and hats and Internet cafes.