Wahaha Founder Zong Qinghou Met With Liu Qiangdong. What Chemical Reaction Did He Have?

Not long ago, Ma and the new retail mode were in a blush.

Zong Qinghou, the founder of Empire, has changed his mind now.

Recently, some media reported publicly.

Liu Qiangdong, chairman of the board of directors, and the two big brothers of Zong Qing held a secret meeting and discussed new routes including millions of convenience stores.

If the above information is true, Wahaha will also become one of the representatives of traditional enterprises to test new retail outlets.

According to the reporter, not only Wahaha, there are also other traditional businesses such as fast selling in the field of water test new retail, among which the first contact is the vending machine field.

However, Zong has always held a conservative attitude towards the Internet virtual economy, which has always been a traditional consumer product. So why is there such a positive change this time?

How big is it to help traditional enterprises?

Zong Qinghou's secret meeting, Liu Qiangdong?

Recently, media reports showed that Zong Qinghou and Liu Qiangdong met in June 24th.

During the meeting, the two sides discussed cooperation in access, technology and supply chain.

One is Liu Qiangdong, who is the leader of the Internet circles. He is the richest man in the industry.

To this end, the reporter tried to contact Jingdong and Wahaha officials to obtain talks on the same day, but failed.

However, reporters in Beijing recently held a food safety week, a Wahaha insider said, heard the news is that this matter is still negotiating, there is no final result.

In fact, along with the launch of Ali 1688 retail and Jingdong's new channel, one stone stirred up thousands of waves in the retail industry, which made the traditional retail industry immersed in the psychological shadow of "wolf coming" all day long.

But the meeting between Liu Qiangdong and Zong seems to have left much of the smell of gunpowder.

According to the world clothing and shoe net, Zong Qinghou, who has always been conservative in the Internet virtual economy, is particularly different from Liu Qiang's east side. In addition to his great appreciation of Jingdong's new channel mode, he also promised a profit support for the new channel business.

And at the end of last year, CCTV's "dialogue" column, Zong Qinghou also angry Ma Ma's new retail is nonsense, the real economy is in a mess.

And Ma also responded in public. Wahaha's thought is too conservative and will be eliminated.

Now the situation is turning dramatically.

Re exposure to retail

When it comes to Wahaha, the first thing that comes to mind is nutrition fast lines, Wahaha mineral water and AD calcium milk products. Wawaha's business is far from that.

Wahaha has been involved in non - beverage businesses such as milk powder, children's wear, liquor and shopping malls, and its diversification is beyond the imagination of the outside world.

Unfortunately, as a master figure in the beverage industry and even in the fast moving world, Zong Qing has been unable to turn away from the format of the non beverage business. Facts have proved that these diversified businesses were not aborted but ended in failure.

But Wahaha's exploration in retail and new technology has never stopped. It is not known, but it has not been detonated by a successful case.

Many of them are located in Hangzhou, a big investment in Europe.

It took only 4 months to complete the real preparation for the shopping mall.

Subjectively, this shows Zong Qing's vigorous and resolute style of work, showing the strong executive power of the European team. But objective analysis, such a rapid pace, has exposed the inadequate preparation of the shopping mall in Europe.

After all, opening a high-end department store in 4 months is also very impressive for a professional department store with rich chain experience.

For a company without retail experience, such a rush is certainly a bit hasty.

But the undeniable factors include the opening of the mall in November 2012, when the "golden period of development" of China's department stores was over and began to enter the "worst period".

Economic downturn, weak consumption, electricity supplier impact, shopping center diversion, fierce competition of peers, property rents become the biggest pain point for department stores.

The industry believes that although Wahaha has been in the market for many years and has always been the biggest beverage empire in China, it has gone through the dealer route, without direct dealings with consumers, and does not have the modern retail gene.

Since then, Wahaha has been in the retail sector for a long time.

If the shopping mall is Wahaha's first trial retailing, then the layout of new retail stores is the two test area of Wahaha.

Including the previous contact with the vending machine and the "secret meeting" between Liu Qiangdong and this time, he proved that he had figured out.

Delicate virtual reality economy

The development of a joint marketing body has led to the development of Wahaha.

But in recent years, the Chinese beverage market has entered the cold winter period, and the slowdown is an indisputable fact.

In the era of mobile Internet, Wahaha, who has been in the Chinese beverage industry for decades, is also faced with the problem of traditional shop operation and development mode that can not be solved in the mobile Internet era.

The most intense competition in FMCG industry is sales terminals.

Take the same selling water master, for example, already invested in a strong channel for large supermarkets and convenience stores, including Tesco's Tesco purchase and the fast growing family.

In addition, Yi Bao, farmer mountain spring and so on have also been able to attack cities and towns in the channel.

Even the mutual relationship with Ma Yun is not entirely opposed to the new sales model.

In June this year, Zong Qinghou's second brother and Wahaha's early founder Zong Zehou announced a strategic cooperation with Shenzhen Lan technology, signed 3 years of 100 thousand Take Go unintelligent retail stores, the total amount of up to nearly 10 billion yuan, and plans to expand to 100 million units in the next 10 years.

Including the Zong Qinghou "secret meeting" Liu Qiangdong, who is being handed out, if the news is true, it can be seen that Zong Qinghou is willing not only to cooperate with Jingdong in the supply chain, technology and channel, but also willing to tilt profits and resources to make reform on the channel.

According to the world clothing shoes and hats net, in recent years, whether offline traditional retail or online business are facing a big development dilemma.

Reducing costs, maintaining profit growth and seeking innovative development path have always been the goal of retail industry.

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Indeed, the new retail mode of traditional and electronic commerce layout is the trend of the times.

Another head of the fast-growing giant Wangwang group in China also told reporters that Wangwang group also had a new retail mode under the layout line, including vending machines or physical stores that might enter in the future.

In his view, the entity store is more of a role of image and experience, but also a disguised advertisement, but it is necessary for the traditional enterprises to do business or business enterprises in the future.

Coincidentally, the store has become a real meat restaurant in the past two years. In 2014, Taobao's first experience shop opened, and then Amazon and Jingdong and other e-commerce giants have set foot in the offline stores.

In April this year, Liu Qiangdong publicly stated that in the next 5 years, Jingdong will open more than 100 000 Jingdong convenience stores in the country, of which 50% will be in the countryside.

At the same time, Suning also announced its plans under the line. This year, suning.com stores will continue to open 1000 new stores nationwide, with a total scale of over 3000.

"New retail is a new form of interoperability between the Internet and traditional enterprises. What Internet companies lack is the entity display and shopping experience. The entity store lacks the advantage of cost performance, and the combination of the two brings new retail."

"New retail is the trend and trend of the entire retail industry in the future," said Zhu Dan Peng, a researcher at the Chinese food industry.

Although both traditional enterprises and electric business enterprises share a common goal, they have competition and cooperation in the layout process. The subtle relationship between the two industries may be only themselves.

More interesting reports, please pay attention to the world clothing shoes and hats net.