Will Future Shopping Be Ali'S "Nobody Shop"?

2017 is the first year of the convenience store.

On July 8th, at the second Taobao Festival,

The Taobao shop has been officially launched.

Ali relevant responsible person said that since Ali fully promoted the new retail, has been exploring the integration of online and offline, this store is a new direction of Ali's new retail.

According to the world clothing shoes and hats net, this shop has an area of about 50 square meters, and the "Taobao membership store" background IOT payment scheme is mainly undertaken by the ant gold clothing technology laboratory.

And the executive team is responsible for Ali fish.

Shopping process

1) enter shop

The reporter learned from the scene that entering the shop needs mainland Alipay with real name authentication.

Before entering the store, Taobao mobile APP will be opened. After scanning the exclusive two-dimensional code of the store, there will be an authorized interface of "Alipay free payment". After consent is authorized, an entry code will be obtained. Then the entry code will be scanned at the entrance of a private shop similar to that of the subway gate before it can be authenticated.

Field staff told reporters that the admission code and gate scanning is the core part of the entire unmanned shop.

He can connect customers' Taobao ID, Alipay ID and unattended store three systems, which is the basic guarantee for unmanned services to provide unmanned services.

2) shopping

There are three types of shopping in unattended stores: light catering, physical goods and shopping screens linked to hand washing.

Light Catering: the main purpose is to sell simple snacks and coffee drinks.

In order to order meals at light restaurants, customers only need to report their own needs. The system will automatically deduct money from Alipay according to the contents, and do not need cash or mobile phones.

After waiting for the meal, there will be a screen next to the screen. The screen will show you whether to order or how long it will take if you order.

Physical goods: physical goods are displayed on both sides of the store. If you like, you can take them away immediately and go to the shopping passages at the outlet.

Virtual big screen: when customers sit in big Pingbian, a screen will appear on a screen. Every commodity can be dragged into the shopping cart, and the Taobao APP shopping cart will be displayed synchronously.

Virtual big screen above camera

According to the world clothing and shoe net, the reason for the synchronization between the hand washing and the virtual big screen is that when the customer sits down from the big screen, there is a camera at the top, which is automatically recognized by face recognition technology, and the customer's Taobao ID and biological signs have been certified at the store gate.

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3) payment

Customers who buy food and beverage are automatically paid in the dining area. Customers who buy physical goods only need to go to the shopping mall. The system automatically checkout from here, and there is no need for cash in the cashier.

If customers do not shop, they just need to walk out of the shopping mall.

The shopping mall on the left has no shopping channel on the right.

Ceng Xiaodong, a senior technical expert in the Technology Lab of ants gold clothing, said that the technology scheme mixed computer vision and sensor induction, and superimposed non matching biometrics technology.

In Ceng Xiaodong's eyes, no retail shop is like this: every visitor will be individually identified; every commodity is a digital commodity, every order is a digital order, and payment is an electronic payment.

Unmanned retail stores are not just for guests to have a cool experience when they visit retail stores. This technology is also a new continent that leads offline stores to open up retail businesses.

Why does a private shop fire?

The unmanned store has been a hot topic for the industry since Amazon's Amazon Go appeared in December last year. In 2017, the industry's pursuit of unmanned stores has reached a fever pitch.

Why the unmanned shop is so popular? Reporters think there are two main reasons:

1) the unmanned shop has solved the problem of "people" that has plagued the entire retail industry.

Retail has long been a labor intensive service industry. As labor costs rise, physical retailing is overburdened.

In order to allow enterprises to survive and have to take layoffs, layoffs will fall into a dead end of service level and customer churn.

The emergence of unmanned shops will greatly reduce the use of people, but the service has not been reduced.

2) technological breakthroughs behind unmanned stores.

Unmanned stores have always been the dream of retailers. However, if a store wants to serve unmanned or less people, it must solve the problem of payment.

Before technology breaks through, no one wants to make it.

In recent years, with the breakthrough of Internet finance, payment technology and Internet of things, this is possible.

At present, there are mainly three kinds of unmanned stores on the market: one is similar to Gao Xin's retail is the operation of the fruit box convenience store, one is a widely used self-service vending machine on the market, and the other is the Alibaba today announced the Taobao shop.

But so far, other vending machines have not been able to scale businesses in large quantities except for self-service vending machines.

The reason and value of developing unmanned stores in Ali

Why do we need to develop an unmanned shop? Ceng Xiaodong, an ant ant, told reporters, "the technology behind the unmanned retail store is to improve the efficiency of the retail store, reduce the cost of the retail store, and make the retail store smarter and more considerate, but we are studying not only the unsold shop but also the open payment technology of the Internet of things.

Similarly, the head of Ali fish should be Hong, saying that the future of Taobao membership is not Ali going to shop alone, but after technology and cost reach certain standards, Ali will authorize this technology to more businesses, and Ali's role is infrastructure providers.

In addition, the reporter learned that Ali's unmanned stores can also systematically digitize and precipitate all kinds of behaviors, interactions and details of customers in the store. After sorting through a set of algorithm models, the shop owner will know the shop and his guests in an unprecedented way: which route is the most favorite route for customers to visit, which shelf is the most crowded and which shelf customers stay the longest?

The owner of the store can make a specific decision: whether the explosive products should be adjusted where they are placed; whether the preferred route should optimize the shelf and the commodity placement strategy; if the sales performance of the peak passenger season is mediocre, should we consider replacing the recommended products during the peak period?

More interesting reports, please pay attention to the world clothing shoes and hats net.