How Should Metersbonwe'S "Broken Bones" Change?

According to the world clothing shoes and hats net, located in International Building, Xidan, Beijing.

Flagship store (hereinafter referred to as "American bond") has been shut down after more than eight years of operation.

It replied that the shop was not running well and finally chose to withdraw the store.

At the same time, the United States and the United States set off in China.

While contracting the entity store, it is also laying a solid store in the country.

However, in the industry analysis, after the United States gradually bid farewell to the "prosperous", only broken bones pformation, perhaps to bring vitality to enterprises.

The United States has lost its "prosperity".

Reporters recently visited Xidan North Street, found that International Building originally occupied by the United States and Xidan has been idle.

Inside the windows and glass doors of International Building in Xidan has been marked "

The banner of decoration upgrade is sheltered.

At the same time, the "Metersbonwe" logo posted outside the wall has been removed.

Reporters from the national enterprise credit information publicity system query found that Beijing Metersbonwe Clothing Co., Ltd. Xidan shop, business premises for Beijing Xicheng District Xidan North Street 111 Xidan International Building B1-F5, the company has been in the "write off" state.

Public information shows that the US Baron flagship store in Xidan has a single day turnover of up to 1 million yuan, and is also a sales main store in the US state.

It is understood that the United States flagship store in Xidan, the negative layer for the U. S. special store, the 1-4 floors are sold men's wear, women's clothing products, International Building in Xidan, the five floor, the United States and the United States also set up a group of flagship store dress.

Reporters learned that the Xidan flagship store business area of 10000 square meters, the land rent is about 7 yuan / square meter / day, after the lease, the monthly rent is about 2 million 100 thousand yuan.

In fact, the flagship store in Xidan is about to withdraw from stores in March this year.

Regarding this, the reporter contacted Mei Bang company, the relevant responsible person said, because of the poor performance of the flagship store in Xidan, the company shut down the store.

Reporters learned from people familiar with the matter that after the withdrawal of the United States and the United States, a number of retail brands, project businesses and Xidan International Building property side discussed the leasing business.

According to the people familiar with the matter, International Building in Xidan is located in the prosperous section of the commercial circle, which is regarded as a commercial gold area.

Dismantling shop left labor disputes

After the withdrawal of the flagship store in the United States and Xidan, it not only represents the gradual withdrawal of the domestic youth clothing brand from the mainstream market, but also brings hidden troubles to the shop's labor disputes.

Reporters in web browsing found that anonymous network users consulted "Xidan Mei Bang labor dispute, where to complain, shop failure to refuse compensation", "Xidan Mei Bang shop closed down, shops did not inform employees in advance" and other issues.

In accordance with the provisions of the fortieth and third paragraphs of the labor law, there is a major change in the objective situation based on the conclusion of the labor contract, resulting in the failure of the labor contract to be fulfilled. After the employer and the laborer have not negotiated the agreement on changing the contents of the labor contract, the employee can terminate the labor contract by writing the notice to the worker himself or paying the worker one month's salary in advance thirty days.

However, the user described that "Xidan Mei Bang shop closed down, and the store did not inform employees in advance.

The company's personnel department gives employees two choices. One is how to compensate for one month's wages, and two is to re arrange jobs in disguised form. "

After the company withdrew from the flagship store in Xidan, the United States and its employees were interviewed by the state of the United States.

Zhang Wei, a lawyer at Hebei Xun law firm who has been handling labor disputes for many years, said that laborers had filed a labor arbitration to the place of registration of the unit or the fulfillment of the labor contract, requiring the enterprise to pay the economic compensation.

It is reported that the registration office of the flagship store in Xidan is the Xicheng sub Bureau of the Beijing Administration for Industry and commerce.

"Exchange blood" to save oneself?

In the background of the upgrading of consumption, Lai Yang, a special expert of the Beijing Institute of Commerce and executive vice president of the business economics society of the Beijing Institute of Commerce, is no longer competitive in the first tier cities in the United States.

Since 2012, the United States has closed the flagship store in Huaihailu Road, Shanghai and Qianmen Street, Beijing.

In early 2014, the ME&CITY store in Smith Barney was withdrawn from Wangfujing.

In the same year, the flagship store in the Wangfujing pedestrian street was also closed.

At present, reporters call the new generation mall store in Xidan, but the phone is unanswered.

In the past two years, the performance of Smith Barney declined and closed 1500 physical stores. The total number of stores declined from 5220 in 2012 to 3700 in 2015.

It is hard to find the traces of American state in many prime cities.

In this regard, the United States and the relevant responsible person told reporters that since 2016, the new stores in the United States have been arranged in Beijing Xidan Joy City, Guangzhou Oriental Po Tai, Wuhan IKEA, Xi'an Hedi port, Shanghai Jinqiao international, Qibao Vanke, Hangzhou Kerry Center and other popular business circles, in the major trend of fashion consumption landmark seize the opportunity.

In 2017, we will accelerate the upgrading of channels and continue to strengthen cooperation with shopping centers and other emerging shopping channels.

The 2016 annual report shows that there are more than 3900 outlets and franchisees in the country, compared with more than 200 in the United States in 2015.

As for the increase of stores in the shopping center, the company believes that consumers' recognition of brand is decreasing, and the price of products is not high. Even in a shopping center with higher volume of traffic, it is difficult to achieve single store profit.

According to Lai Yang, international fashion brands are entering the Chinese market with the price of the people and the new style, and intensify the competition of the domestic fashion industry.

After ten years of development, domestic brands are hard to attract consumers because of their insufficient innovation and old styles.

In addition, the domestic Internet continues to progress, many clothing brands started in the electricity supplier channel, the operation cost is reduced, and the United States is dominated by entity management, and is at a disadvantage in price competition.

Yang Dayun, President of China fashion industry and President of UTA Fashion Management Group, told reporters that the performance problem of the US state was due to the aging of brand impressions. The main customers of the development period were "70 after" and "80 generation". In the development, the original customers no longer paid for the US.

At the same time, the United States did not seize the opportunity to pform the "impression" of the consumer group, which led to the loss of "loyalty powder".

In addition, fast fashion brands have entered China, and domestic developers have been drawing support and support for fast fashion, increasing the competitive pressure of local fashion brands.

The rise of rent and the increase of labor costs make the United States and the states with physical channels the most important place to release pressure.

For the United States, how to cultivate a new generation of consumer groups, the United States and the relevant responsible person said that at present, through the brand re positioning, the introduction of the five "style" series, it is hoped to re enter the hearts of young people today, to provide solutions for young people's various life scenarios, which is also the inevitable way for the market to push the brand upgrades.

From the point of view of urban consumption, according to the analysis of Lai Yang, the first tier, second tier and three tier cities in China are upgrading their consumption, and more and more consumers are exposed to it.

Smith Barney needs to rebrand the brand business model, otherwise, the survival of the brand will be even greater.

More interesting reports, please pay attention to the world clothing shoes and hats net.