A Large Number Of "Made In Zhejiang" Brands Are Taking Root In Zhejiang Province

"The standard is the right to speak." According to Liao Yi, deputy general manager of Chint Group, Zhejiang manufacturing is undergoing transformation, and the key to transformation is to master standards. With the "made in Zhejiang" certification system gradually rooted in the hearts of the people, more and more Zhejiang enterprises have become "standard makers" in the industry field, gain more market discourse power, and promote the overall quality of the industry.

Zhejiang global filter Co., Ltd. is the champion enterprise in China's filter industry. In the process of Zhejiang manufacturing brand certification, the enterprise forced itself to implement the quality strategy, took the lead in standardizing the filter series products, and unified the products from more than 1000 varieties to less than 100 varieties. In 2016, the enterprise took the lead in formulating the Zhejiang manufacturing standard of spin on oil filter for internal combustion engine, and obtained Zhejiang manufacturing certification in early 2017.

The company felt the "dividend" brought by Zhejiang made brand. In 2016, the main business income of Zhejiang global filter Co., Ltd. increased by 13% compared with that in 2015. At the same time, the cost of product manufacturing has decreased greatly, which makes the enterprise obtain the sustainable development space.

　　 Zhejiang Province Wu Yixin, chief engineer of the Bureau of quality and technical supervision, said that the brand certification of Zhejiang manufacturing is not to evaluate the big and the strong, but to evaluate the excellent. It is to let all kinds of enterprises in Zhejiang participate in the certification. There are standards to make and standards to follow, so as to enhance the overall competitiveness of enterprises.

In terms of standardization, Zhejiang not only plays the leading role of leading enterprises, but also actively promotes the standardization assistance of small and medium-sized enterprises, forming a development trend of common growth of all kinds of enterprises.

Xie Rongfang, executive chairman of Wenzhou shoe leather industry association, told reporters that in recent years, the association has actively led leading enterprises in Kangnai, Aokang, red dragonfly, etc., and started to formulate the "made in Zhejiang" brand standard for footwear that meets the requirements of "domestic first-class and international advanced". "In order to illustrate the advancement of the standard, the working group also specially purchased foreign famous brand leather shoes and Wenzhou Shoe product inspection and comparison. "

In Wenzhou, the government has specially created a service platform to help enterprises with standards, build a standard incubation base project, and help enterprises improve the standard quality and standard formulation and revision level. In addition, Wenzhou In addition, the standardization expert database has been established to improve the standardization work ability and technical level of Wenzhou, promote the transformation of standardization achievements, and build a working pattern of "big standards".

At present, there are a large number of Zhejiang manufacturing enterprises with "Zhejiang" certification.

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According to the data released by the National Bureau of statistics, the added value of industries above designated size increased by 7.6% year on year in June, 1.1 percentage points faster than that in May. In June, the manufacturing industry grew by 8.0%, of which the textile industry increased by 4.9%, and the chemical raw materials and chemical products manufacturing industry increased by 4.3%.

From January to June, the added value of industries above designated size increased by 6.9% year on year. The manufacturing industry increased by 7.4% year on year. Among them, the textile industry increased by 4.5%, and the chemical raw materials and chemical products manufacturing industry increased by 4.3%. In terms of products, in June, the absolute volume of cloth production was 6.6 billion meters, the added value increased by 4.4% year-on-year; the absolute volume of chemical fiber production was 4.78 million tons, with a year-on-year increase of 2.9%; from January to June, the absolute volume of cloth production was 34.6 billion meters, with a year-on-year increase of 4.4%, and the absolute volume of chemical fiber production was 25.59 million tons, with a year-on-year increase of 4.8%,

By region, in June, the added value of the eastern region increased by 8.2%, the central region by 8.5%, the western region by 7.9%, and the northeast by 1.7%. In June, the product sales rate of industrial enterprises was 97.7%, an increase of 0.5 percentage points over the same period of last year. Industrial enterprises achieved export delivery value of 1172.3 billion yuan, a nominal increase of 11.7% over the same period of last year.

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