The Mysterious Arrival Of Freaky Legion Makes CBME Exhibition Enthusiastic.

The seventeenth CBME China pregnancy baby show and children's Wear Exhibition (hereinafter referred to as "CBME Exhibition") draw a perfect ending at Shanghai National Convention and Exhibition Center.

The continuous high temperature set off the "heat wave" heat wave during the three days of the exhibition. Besides the hot weather, in the blatant "haunt", the mysterious arrival of a hot mom corps also brought the temperature of the exhibition site to its highest value.

Clean and cool white T-shirt, with hot and smart jeans shorts, this is the CBME exhibition chief experience officer "spicy mom observation group" soul battle suit.

Observe the 10 spicy mothers in the regiment, each big white skin beauty big leg, the outstanding external condition enables them to be able to easily jump off from the numerous crowd, becomes the CBME exhibition's bright scenery.

The 10 spicy mothers came from the most popular mother infant vertical community in China, the hot mother gang. They stood out from the 66 million mothers who were freaky mothers. After a series of screening and further professional training, they were promoted to an indispensable "hot mother" new force in net red circles.

This "spicy Mama observation group" is divided into two teams to provide tailor-made brand exposure service for the heavyweight exhibitors of CBME exhibition, the deep cooperation partner of Liang Ma Gang, Liang Liang Industrial and Haier group.

Mama, is the "hot mom observation team" for the brand side to customize the service "Liang Gang" core members, this year, 30 years old, she is a four year old baby's mother.

Since she joined the big family in January 2014, she is an active user of the gang. Now it has become a super KOL with 53 thousand mother fans.

This time, she led the observation group's two other mothers to work together as a product experience officer for the famous Nanchang baby sleep health care product company, Liang Liang Industrial.

This is the second time that worm mother took part in the CBME exhibition as a "hot mother watch group". "This time, we did a lot of research and preparation for the brand. Compared with the first time, we know better how to interact with the brand and how to interpret the product better."

It is reported that the mother of insects in the hot mom help for the exploration of the live column, attracted 511 thousand mother users enthusiastic crowd.

In the Haier team, Cheng Chengma, the leader, led the remaining 5 observation teams to create a 282 thousand live broadcast of the brand.

Although Cheng Cheng's mom added only 4 months to the freaky Mama Gang, she quickly absorbed 130 thousand mother fans from her super charisma.

This time, she alone attracted an additional 483 thousand people's viewing traffic for the live broadcast of the exhibition.

According to statistics, the first day of the exhibition was only 24 hours, and the number of live video watching of the "freaky Mom" group exceeded 2 million 160 thousand, of which the number of "live mom watching group" was more than 1 million 470 thousand.

Three days later, the number of live video viewers exceeded 4 million 556 thousand, a record high.

In 2016, after the first development of the "spicy mom watch group" mode, the brand influence and communication effect of freaky red people were upgraded in an all-round way.

During the period, the hot mother gang was assigned to the "hot mother watch group" to send 4 senior maternal and child editors, with more than 30 famous mother and baby exhibitors including Haier, Liang Liang, Sheng Sheng Yuan, Yau LAN, etc. to complete the highly customized "super line" depth brand interaction and cooperation.

Take Haier as an example. On the afternoon of 19, the world's first set of Haier baby sets was unveiled for the first time.

As an important partner, freaky Mama specially tailored the CBME exhibition version of the brand exposure program. The "super mom watch group" and the senior maternal and child editor set up the super deluxe line line-up. First, it took the form of product interaction, high-end interviews and other forms to take the lead. Then, through the "live video + picture text", targeting the mother user target group on the whole platform, carrying out the directional and closed loop propaganda of content and channel bundling.

The brand name of Haier baby electric appliance, which is highly infectious, is a brand match with the user demand of the product. It has played a perfect combination with a perfect combination. It has played a positive role in the overlay effect and multiple exposure requirements of both brands.

In addition, the first time to build a CBME exhibition outdoor studio, and mobilize the professional editing and video team, for Nanchang Liang Liang industry to create a top level TV high-level dinner.

What is particularly worth mentioning is that Changsha's interesting new media participating in this high-end live broadcast is the hot Ma's strategic investment this year.

The dark horse in the short video field is formed by the elite of different business modules from different units of Hunan radio and TV.

The "hot mother watch group" in the CBME exhibition stunning appearance, by many brands of hot pursuit, this is hot mother help and even the whole mother and baby industry has milestone benchmark significance.

In the second half of the second half of the internet war, which is facing the multiple battle of mobile Internet dividends, capital cold winter and competition becoming more and more popular, the fist of freaky flock will undoubtedly throw a heavy depth bomb, which will greatly stir up the future pattern of the mother infant industry.

The construction of a perfect "hot mother red man economy" industrial chain is the core business layout of spicy mom.

Apart from the traditional maternal and child websites and communities, the hot mother gang has been singled out the concept of "spicy mother" from the "mother" group at the very beginning of its creation, so that "spicy mother" is the hot mother to endorse.

Freaky freed creatively set off the "freaky economy" revolution, and rapidly differentiated the reputation of the brand with the strategy of differentiation, and quickly broke the situation of mother child community resistance.

Today, freaky has grown into the most popular vertical mother and infant community in China. Now it has 66 million high viscosity users, and its monthly active users reach as high as 15 million. The huge user group has built up a strong mobile big data traffic base for the freaky mom group.

In April 27th of this year,

To help Beijing's nine hour cultural media and its strategic investment partner to launch the "super opinion leader program", and create a mature system of "hot mother red man development" through a series of processes such as "sea election - training, packaging, signing, marketing promotion, business cooperation".

During the audition stage, the hot mom group screened the "red man potential stock" from the mothers' users. This group of mothers, actors, hosts, nutrition experts, fashion anchor, gourmet bloggers and travel agents made the all-around professional upgrading of their writing, physique and lens expression, and finally promoted to the "super opinion leader" who has strong fans, concentric power, integrity and integrity.

Up to now, hot mother red has been widely involved in brand name endorsement, conference, walking show, product trial experience, live broadcast and other forms of business cooperation, and Taobao mother and baby, Mead Johnson, Beijing run pearl, curiosity, Chicco, Haier, Liang Liang, and other major platforms and brands such as the establishment of long-term friendly relations.

Related industry analysis, in a steady upward trend of the "hot mom" industry will usher in a big outbreak in the future, there will be more and more brands to join this new wave of rising industry, more updated cooperation and win-win mode will also be born here.

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