China'S Fast Fashion Brand Urban Revivo Will Enter The European And American Market In 2018.

China

Urban Revivo (fast fashion fashion (Guangzhou) Co., Ltd.) will enter the European and American markets in 2018 to deepen the international expansion from the beginning of this year.

According to the official website of the brand, Urban Revivo, originally founded in Guangzhou in 2006, has opened over 160 stores in more than 60 cities in China in the past 10 years, and has added 90 stores in the past two years since its opening in early 2015 in the past more than 60 years.

The brand has launched the brand group strategy, and gradually launched the sub brand and expand the international fashion layout. The brand plan keeps expanding at the rate of 60-100 stores per year. It is expected that in 2020, there will be more than 400 stores at home and abroad, with annual sales exceeding 10 billion yuan.

Founded in 2006, Urban Revivo has been positioned as a fast fashion brand.

According to official data, the new frequency is maintained at two times a week, the number of development styles in one year is 12 thousand. It pays great attention to the tracking of the trend of hot spots, and is close to Zara in style and mode. Brand pricing is flat with H&M, slightly lower than Zara, which can attract more domestic consumers. Its store area is generally large, covering an area of 1100 square meters to 1500 square meters.

This is the way Li Mingguang firmly believes in the success of fast fashion brands.

Singapore is the first station for overseas expansion. In February of this year, Urban Revivo was in the first place.

The Raffles City City Raffles City Shopping Center has set up an international store. It is reported that the flagship store, which is two times the size of Orchard Road, will also be located in the UK, the United States, France, Japan and Southeast Asia.

However, Urban Revivo has revealed to the no fashion Chinese net that the above information is not officially confirmed, but it will open second international stores in Singapore in August.

British fashion industry media Drapers revealed today that Urban Revivo has rented the 22 thousand square foot store in London's Westfield London mall shopping center through CBRE, making it the first global flagship store planned to open in March 2018.

CBRE has confirmed the lease of Urban Revivo.

Li Mingguang, founder and chief executive of Urban Revivo, said that the future flagship store in London symbolizes a new chapter in the brand.

After the success of the early imitation of the world's fast fashion Zara, Urban Revivo began its pformation last year, opened up new stores, and opened up an independent retail channel for accessories such as handbags, shoes and sunglasses.

Compared with the world's top two fashion retailers Zara (Inditex SA (ITX.MC) Indo Textile Group), H&M Hennes Mauritz AB AB (HMb.ST) and Uniqlo UNIQLO, and other fast fashion brands, Wen Zhijun, vice president of Urban Urban and vice president, told Beijing business daily two years ago that their weakness is just that they have no scale advantage and can compete in the supply chain, price and material.

Therefore, Urban Revivo is open to join and accelerate the establishment of scale in the way of crowd financing.

Investors need to pay 500-600 yuan to join the franchise, but the store is fully run by the Urban Revivo dragon, and Urban Revivo promises to return to it in three years.

Wen Zhijun disclosed that their gross profit margin could reach 60%, before tax each month.

About 350 thousand.

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