Can Adidas Cooperate With Bai Qi Liang To Make The Next Burst?

According to the world clothing shoes and hats net, Tokyo, Japan -- the first hand made by Ryo Kashiwazaki.

When he was born, it was hard for him to think that it would become a street.

Fans and hip-hop stars were successful.

His idea is simple: use the iconic shoes style, for example.

(Adidas) Superstar and Nike (Nike) Air Jordan IV shoes are rebuilt by hand technology and high quality leather, usually with high-end footwear.

The rationality of this technique has not yet been determined, and the shoes are also expensive, and the retail price is more than 1000 dollars per pair.

But this concept burned all over Japan like wildfires and spread to other countries.

The popular hot goods enthusiasts who bought these sneakers look down on those who choose to buy a good pair of Nike.

Kashizaki Ryo said his brand Hender Scheme came from the "Sandra schema" theory of Sandra Bem.

Before the third quarter, 20 retailers bought the series, including Ssense and Haven, and later American department stores such as Barnes Barneys (New York New) and Podolf Goodman (Bergdorf Goodman).

The brand is also co operating with Sacai and Hotel As (Ace Hotel).

7 years later, the still less famous designer will be able to expand the audience. He has formed an unusual partnership with Adidas Adidas Originals, changing the traditional cooperative design mode of shoes.

The first iteration of the partnership, which will have other iterations in the future, will be limited to the three item in Adidas product catalog: remove the pedometer MicroPacer, remove the new version of Boost soles NMD and Superstar, all will appear in Hender Scheme's trademark soft tone.

Most importantly, the 900 pairs of sneakers will be made by Hender Scheme instead of Adidas. Every pair of sneakers will be produced in the manual workshop that created Hender Scheme core products, using the same leather.

These sneakers will have Adidas brand, but no doubt they belong to Hender Scheme in terms of appearance.

The partnership will be selected in September 2nd to select carefully selected retail stores worldwide, ranging in price from $900 to $1000.

Hender Scheme is located in the flagship store in Tokyo.

"We use our own way to make these shoes, so we can only do so much," Kashizaki Ryo said. "But we also love sports shoes. Adidas uses different methods to make sneakers, just like the difference between hand-made and machine made.

So maybe we can find a way to combine the two methods in the future.

Despite the great success, everything in Hender Scheme is still humble and low-key, from the series of unpolished plywood display shelves to the series of brick and stone shop designs near the Hui Bi Sheng block, to the low-key design studio in Tokyo's mediocre garment manufacturing district.

When you see Bo Qi Liang, you will understand.

The 31 year old psychology student is modest and gentle, and is the "clearing up" of the self fashions fashion world.

For him, everything Hender Scheme does is revolve around products, craftsmen who create products, and consumers who buy products.

At University, when he had a lot of opportunities to cultivate his mind, he still longed to do something with his own hands. So at the age of 19, he came to a cobbler's office for 4 years.

There, Bai Qi Liang not only thoroughly studied the shoemaking technology, but also learned the valuable value of manual labor.

He accumulated knowledge and was curious about how to present it to a wider audience.

After all, craftsmen usually work behind the scenes, and the limelight is covered by designers.

And at that time he found that starting from the familiar archetype could eliminate the emphasis on the design and emphasize the process.

What is more familiar than the logo style sneakers? In order to embody the spirit of this series, Bai Qi Liang named the series Hommage (Zhi Jing).

In addition to sneakers, Hender Scheme also manufactures other shoes, bags and household items, all of which are leather and adhere to the same hand spirit.

"I want customers and stores to be able to get our main line," Kashizaki Ryo said. "Hommage series is very important, but this is only part of our products."

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Bai Qi Liang calls his design "industrial manual product".

Most of his products are made from natural natural tannin leather.

The details of the original styles of these sneakers are those of different leather discoloration, which are related to the use of different animal skins.

Designers say that Hender Scheme has created an unfinished product until these products get the unique discolouration from constant use and wear.

For Bai Qi Liang, this means that terminal customers have also become part of the product cycle.

It also helps to establish a personal relationship between the manufacturer and the wearer.

But hand craftsmen are still the center of the Hender Scheme universe.

All products of Bai Qi Liang are made in different studios around the grass.

Every craftsman needs to run between different studios -- from sole manufacturer to printer maker to hand sewing teacher, and finally to product Hender Scheme brand label.

This method certainly limits the company's output, but for Bai Qi Liang, this is the only way to work.

"Even if it's the same design, what each shoe looks like eventually depends on the different craftsmen, because they are making the same pair of shoes in their own way, because everyone has different ways of thinking," Bai said.

Due to slow production by hand, each Hender Scheme shoe style produces only about 100 pairs per season.

Adidas shoes enthusiasts in Japan noticed Hender Scheme at some time.

They began to visit the studio of Bai Qi Liang and place private orders.

Finally, Erman Aykurt, senior design director of Adidas Originals, knows the brand through good reputation.

Adidas was not offended by the way Hender Scheme adopted, but rather felt that it could reward the brand through cooperation.

"In the sneakers industry, what Mr. Kazakhsan is doing is well known, and I feel flattered and able to collect our brand style in his little shoe hall," Aykurt said in June last year at the Adidas Originals exhibition hall in Paris. "We believe that Mr. kazakhtin can lift the image of our brand rather than slander it in a way similar to counterfeit goods.

We also like the idea of making shoes from a manual angle.

This is in line with the spirit of our brand, because our brand founder, Adi Dassler, was once a cobbler.

"This idea is the same as all the cooperative relationships we have formed based on mutual respect for each other," Aykurt added. "Hender Scheme has brought incredible knowledge of handcraft to us, so we completely comply with the production mode of Mr. Pak Chi in shoe manufacturing.

In turn, we also hope that he can get a new exposure in such a cooperative relationship.

We've never seen a hype. It's so hot now. "

But don't expect Hender Scheme to turn this new focus into large-scale business expansion.

"In essence, manual production is naturally limited," Kashizaki Ryo said. "If we grow too fast, it will do us no good, nor is it good for the craftsmen.

I want to go on for a long time.

Now in Japan, the craftsmen are very old. We must train more young people.

We hope to think in generational units.

It's important to keep pace. "

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