Amazon Launches Its Own Fashion Accessories Brand

According to the world clothing shoes and hats net, American electric giant

(Amazon) the recent introduction of new self ownership

The Fix, which is cost-effective for Prime members.

Accessories such as Lok shoes, pointed shoes, striped Bohemia bags and so on.

The Fix will look at the fashion trend of designer brand, and sell shoes and bags that are designed by the internal team. The shoes will sell for $69, and the bags will cost $49, and all items will be sold at no more than 150 dollars.

It is reported that the new business line was launched in July 25th and a cocktail party was held in Manhattan's Gramercy Park Hotel that evening.

About Amazon's "mysterious" interior design team, fashion department director Kate Dimmock

"We don't want to discuss this. This is not our marketing point.

We will not leak any information about the design team. "

In the future, The Fix will sell new products every month.

Kate Dimmock says: "we let consumers shop in the way they want."

Kate Dimmock said: "our customers are longing for reasonably priced, well made and popular products.

This is a big challenge.

One of the characteristics of Amazon is wide selection, and the other is the monthly release of new models.

Kate Dimmock and its market editors are working hard on the fashion industry to find the latest trend.

Their goals include fashion suits for everyday and formal occasions, and fashion sports shoes.

Kate Dimmock has repeatedly referred to the word "Amazon", a specific description of this group. She said: "regardless of age, income and location.

She (target fashion customer) can be any person living anywhere, the key is whether the other person wants to experience these trends.

It is not hard to see that Amazon's ambitions in recent years have been expanding.

The introduction of Betsey Johnson, Zac Posen, Stuart Weitzman and other high-end designer brands.

From Barneys, New York fashion director Julie Gilhart as fashion consultant.

Constantly launching its own fashion brands, and collaborate with Dwyane Wade, Sarah Jessica Parker, and other famous personas to produce exclusive product lines.

Echo Look, a fashion smart assistant, helps users to pick their own photos of their clothes at home for 360 degrees, and provide the best way to wear photos through machine algorithms.

Application for "on demand garment production system" technology patent (see previously reported: originally, Amazon should pform fashion industry! Patent details of "on-demand production clothing system" disclosure)

To launch the first fitting and repurchasing service for Prime members Prime Wardrobe (see earlier reports: accelerate the subversion of solid clothing retail, Amazon launched the "trial and buy" special service Prime Wardrobe)

More interesting reports, please pay attention to the world clothing shoes and hats net.