The Twenty-First Ningbo International Fashion Festival (Preheating Visit) - Ningbo Luxury Garments Co., Ltd.

It will be held in Ningbo in from October 19 to 22, 2017. In the afternoon of July 27th, under the lead of the China Textile Industry Federation and Ningbo Hua Bo conference and Exhibition Co., Ltd., the media group previewed the interview of Ningbo Luxury Fashion Co., Ltd., and general manager Wang Jianjie gave birth to a detailed description of the company's brand development status. The world clothing shoe and hat net reporter brought you detailed reports.

Ningbo luxury Garments Co., Ltd. is a collection of elegant women's design, production and sales of brand women's clothing enterprises.

Italy fashion brand was introduced in 2007.

At the beginning, it formed a long-term strategic partnership with many famous clothing brands both at home and abroad.

Wang emphasized that the brand positioning of luxury company is "clean, low-key sexy, modern and female", following the trend of the international trend.

Compared with the fast fashion style, the high-end and high-end women's clothing products in the company are positioned accurately and pay attention to quality life. They have very high fashion influence and appeal in the entire garment industry.

When Wang Zong talked about the STEVE&VIVAN brand story, the group leader met with fashion brand STEVE&VIVAN in Italy, which coincide with his wife's name and produced the idea of buying the brand.

STEVE&VIVAN originated in Italy classic fashion in 1997.

The brand is a high-end fashion brand created for elegant, fashionable and romantic urban women. It is committed to providing high quality, fine dress, timely and elegant collocation for all the modern urban women of 25-38 years old. It helps every Chinese woman to find the confidence through correct dress and create the modern image that is most close to the international fashion and high-end quality sense, showing the attitude of modern women's independence and self-confidence.

STEVE&VIVAN has been advocating "adhering to the pursuit of beauty, the attitude towards refinement, the spirit of self-confidence and optimism". Wang said that the high quality, cost-effective and practical wear of "STEVE&VIVAN" women's clothing has become the competitive advantage of the brand in the apparel industry.

Because of the speed of fashion update, the tacit understanding between design director and technical personnel is becoming more and more important.

In June, the company hired a design director who graduated from the third major fashion colleges from the United States. In this "dedicated, United, professional and efficient" team, through continuous learning and communication, we designed and integrated the idea of foreign fashion. This sudden change will make the brand more competitive.

Mr. Wang Jianjie, general manager of Ningbo luxury Garments Co., Ltd.

When it comes to the brand operation of extravagant costumes, Wang mentioned three characteristics: "the company attaches great importance to customer experience and provides customers with comfortable and caring services wholeheartedly; brand focused version design enables consumers to wear both young and stature; high cost performance makes our company more competitive; brand clothing adopts high-quality imported fabrics, which can provide consumers with higher level of service."

The reporter mentioned the difference between the company and the international brand.

Wang Zong believes that international brands lead a trend and style, and they drive the development trend of the whole fashion industry; and the company's brand is mainly about real wear, which can provide a modern and high-end modern experience for ordinary consumers.

Luxurious Fashion Co., Ltd. has been expanding and expanding through the mode of direct camp and joint venture. There are more than 50 existing stores, an increase of about 30% over the same period last year. According to the analysis of domestic consumers' customary needs, the company mainly enters large department stores, including Yintai department store, Jiangsu central shopping center, Hua Di department store, northeast New Mart, Changsha Wangfujing and other top ranking department stores in China. Its category is more concentrated, so that people who really have consumption needs have greater choice.

Wang Zong responded to the reporters' online and offline business model, saying that "the company's brand takes the middle and high-end line, and is more inclined to operate under the line."

For consumers, when buying online products, they can not really feel the quality of their products, so they will be more cautious.

Before the brand of luxury Garments Co., Ltd., mainly in Jiangsu and Zhejiang provinces, it has been expanding to one or two tier cities such as Shandong, Dalian, Hunan, Hubei, Sichuan and Chongqing this year, and constantly open up new markets.

Wang Zong, as a senior member of the women's clothing industry, knows the huge market space of women's clothing. The company pays attention to the development of the three systems of products, teams and services. It can withstand market tests and will continue to realize the dream of a strong national brand in the future.

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