The Successful Pformation Of De Brand New Mode: Interview With Shi Juanli, General Manager Of Shanxi Branch

Wanshun apparel since its establishment in 2015 to launch the registered brand "QIRUI DEZE", the brand influence and visibility continues to improve.

In July 31, 2017, the world clothing shoe and hat network reporter interviewed German card.

Ms. Shi Juanli, general manager of the branch, listened to her talk about the development, operation and growing of de brand.

Ms. Shi Juanli, general manager of Shanxi branch, Germany Card Co., Ltd.

In the late 90s, Ms. Shi Juanli started her trade in big suit. After two years, she took over her sister's career and started running children's clothing.

Over the past decade, Shi Juanli has accumulated rich experience in sales management. With the changing environment of the clothing market, more and more customized personalization has been made. Shi Juanli has chosen the German card successfully from the traditional mode to the brand, and succeeded in the pformation with it.

Up to now, many new franchises have been developed in the new Kang long, Xiao Dian, Wan Ma Shi, Lida and Xia yuan commerce and trade places in Taiyuan, Shanxi. In the future, they will also be stationed in Wanda.

Shi said that the German card was launched in nearly a year since its launch in September 2016.

The products are loved by the 80 and 90's parents and children, and sales are rising.

Young parents are very particular about the experience of environmental protection, green and comfortable life. The German brand has won the recognition and love of consumers with soft colors, comfortable fabrics and high value and low price products.

"The rate of single product is very high. The company will increase the order of bulk code next year, so that we can enter more high price codes for customers to choose.

"

The company headquarters adopts the direct supply terminal mode, eliminates the middleman link, creates the membership operation mode, and regularly organizes large training courses, and team work sharing experience, which is very helpful to the improvement of personal ability.

This mode of operation can promote sales increase, inventory decline and increase activity funds.

Shi has shown the strategic layout of Shanxi to reporters from the world clothing and shoe net. There are 119 districts and counties in 96 districts and cities in 23 municipal districts. "Although it is impossible to cover the whole area now, the company can slowly realize it. This year's goal is to join agents to break through 40 houses and 50 next year."

In September of next year, the company will launch a new brand "Rui" brand of "QIRUI DEZE & amp; DEZE". On the basis of the development of German brand, the development of brand and management mode will be identical, and the expansion of Rui brand will be much easier.

Rui brand is the main trend. Although it is different from the German cotton brand, the unique style will bring new experience to consumers.

"In the new mode, it should be the off-season in July and August, and sales are also increasing.

When brand new products are listed, the over season clothing will give customers a proper discount, buy one get one, buy one or buy one, deliver two, not only reduce inventory, but also protect the benefit of terminal business. "

Shi always said that the German brand insisted on creating a fresh and elegant leisure fashion style, creating a clean storefront to provide customers with a safe and secure shopping experience. I believe that in the next five years, "QIRUI & DEZE" brand children's clothing can develop into a first-class brand in China.

More interesting reports, please pay attention to the world clothing shoes and hats net.