Italy Brand REPLAY Enters Jingdong

According to the world clothing and shoe net, jeans are not only costumes, they are eternal classics, but cowboys are never eliminated.

It seems that no trousers can be like.

In the same way, people can be captured without age, class and age, from gold miners to stars, from the upper class to the election of the president of the United States.

Jeans, which originated in Italy but are popular in the United States, have left typical representatives in almost every era.

Element.

In jeans, from tannin to dark knight, and from Retro to 50s, these are the classic themes of cowboys. They are still popular in fashion circles today.

It is through the constant remodeling and wonderful deduction of these epoch-making design elements that we have achieved the success of a top Cowboy brand, REPLAY.

As the three top cowboys of Italy and Diesel and Energie

One of the REPLAY products, in addition to its excellent tailoring and constantly updated design, the most important thing is its constant "quality", making it a favorite of many professional "cattle raising people".

What makes REPLAY so famous is that each product has to use more than twenty washing processes, continuous washing for more than 12 hours and long process, such as stone grinding, sand grinding, super rinsing, blue coloured technology, even some luxury brand jeans can not match.

So there is no brand that can compete with REPLAY from the perspective of water washing.

In addition, REPLAY will eliminate bad cloth and rough technology, adopt first-class fabrics and unique special process specifications, and ensure its extraordinary quality. In the end, REPLAY will enjoy world-renowned reputation for its washable effect, unique extreme quality and strong personality. It will become the "fashion definition of high-end Cowboy" and play a decisive role in the international cowboy trend change.

In terms of design style, REPLAY advocates continuity and innovation. The brand is good at integrating natural elements such as natural wear, tear, stitch, low waist position, retro horn, slender curve, alternative sequins and other fashion elements into a cowboy, and daring to use various design elements (leather, metal buttons, rivets, camouflage and lace).

REPLAY takes blue, white, black and other classic colors as the main theme, carefully polishing and finely tailoring each cowboy product, integrating design creativity into a thread of cowboy, creating an incomparable classic.

Since its inception in 1978, the REPLAY brand system has been continuously improved, and gradually formed a perfect cowboy dress kingdom. Its star series is loved by consumers all over the world, such as the exclusive high-end series WE ARE series, the TOUCH series leading the new pformation of women jeans, and the HYPER series including original Cowboys and city sports cowboys.

REPLAY officially entered the Chinese market in 2012. With its excellent quality, unique design and perfect service, it was quickly recognized by Chinese consumers.

Now, in order to better serve the Chinese consumers, the Italy brand REPLAY officially announced its entry into Jingdong in July 31st, and held a new autumn and Winter Conference featuring "no rebel against heroes" in Shanghai.

On the day of the event, Ms. Ding Xia, vice president of Jingdong group and President of fashion department of Jingdong mall, attended the meeting with MS. Nie Mengxiao, general manager of REPLAY China brand. Both expressed the eagerness expectation for the future cooperation between Jingdong and REPLAY.

Ms. Nie Mengxiao said: as a high-end Italy tannin fashion brand, REPLAY has been adhering to the spirit of continuity and innovation for a long time. It has always insisted on bringing classic, fashionable, innovative, high-quality and self emphasized products to consumers.

The Jingdong, REPLAY, will bring a unique style of cowboy to fashion lovers and let consumers feel the way of life.

In addition, the REPLAY's entry into the Jingdong platform has brought Karen Mok's joint name series.

The cross-border cooperation between the famous actor and singer Karen Mok and REPLAY can be traced back to the beginning of the year. REPLAY invited Karen Mok and iHubb team to Italy, the fashion capital, to experience REPLAY's enthusiasm for tannin, explore the latest season's trend of women's clothing, and participate in the creation of the design team.

Karen Mok, based on his unparalleled stage experience, inspired from the butterfly stage modeling, took the "Farfalla" (Italian: Butterfly) as the REPLAY new cross series design totem, drawing the rich implication of the symbol, inspiring the modern women's fearless pursuit of life, and making the modern self expression modern logo.

REPLAY x Karen Mok pboundary cooperation products include the long sleeved T-shirt and the new lace denim, which are drawn from the modern modern life style concept. The joint products will start in Jingdong.

Jingdong has recently proposed the concept of the fourth retail revolution, emphasizing that retail changes are actually changes in the retail infrastructure behind them.

There are many new forms of retail business in the future, but the infrastructure behind them will become more and more social and professional.

The retail industry will evolve into an interconnected and shared ecosystem.

Today, consumers are paying more and more attention to the expression of their individuality. Their focus has shifted from the common characteristics of cost performance and product function to aesthetic design, value labeling and other personality characteristics, which also put forward higher demand for the compatibility of products and retail.

Against this background, the emphasis on the REPLAY of "Italian life" and the integration of Jingdong with emphasis on "quality business" can be said to be a strong alliance.

When the classic, fashionable, innovative high quality clothing is successfully associated with the Jingdong's future retail infrastructure, it is sure that it will give consumers a better shopping experience.

Let's look forward to the excellent performance of the flagship store of REPLAY Jingdong in the future.

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