Selena Gomez Launches Joint Venture With Coach

Selena Gomez's 2017 autumn winter series for Coach

According to the world clothing shoes and hats net, recently, Selena Gomez became official.

2017 the spokesman for autumn and winter series.

Besides endorsement, Selena Gomez and Coach

Stuart Vevers, executive director, has launched a joint venture plan.

The joint project includes a Double Handle Tote with gold hardware, a wrist ornaments, and a card clip and a heart accessory as a necessities.

As a whole, Coach x Selena Gomez has injected the brand's classic luxury package into a young new personality.

Leather products will have three unique colors: Selena Black Cherry, Selena White and a stunning Selena Red.

Selena Grace Handbag

The Coach x Selena Gomez series is called Selena Grace, as well.

Vevers said: "when we design Selena Grace, we explore the quality that Selena wants, and create something that makes her feel very personal."

The characteristic of Selena Grace is full of Selena's personal style: a hanging with her signature, and a patch with "To be you is to be strong".

This handbag conveys the idea of "girls should be self-motivated". The phrase stamped at the bottom of the bag is further customized according to Selena's handwriting "Love yourself first", inspired by a tattoo.

Selena Grace handbag

In Stuart Vevers2013, he was the creative director of Coach. In his creation, he interpreted American modern luxury culture from the perspective of an outsider. The cool character of the generals and the non mainstream culture combined to inject new vitality into the brand.

The design of Stuart Vevers aims at exploring the infinite possibilities between femininity and tenacity. It gives Coach a more liberal interpretation of the brand known as "the most close to American life", which is in accordance with Selena Gomez's personality expression.

Selena Grace heart-shaped pendant and card holder

Of course, this is not the first time Selena has participated in the design.

At the age of 17, she co worked with K-Mart to create the Dream Out Loud of personal fashion line, then became the spokesperson of Adidas NEO in 2013, and began to participate in the design from the autumn and winter series of 2013. After that, she designed four seasons new products as a guest designer, and lasted until the end of 2015 autumn winter and Adidas NEO.

As a popular pop singer in the US, Selena Gomez has a strong fan base. She has been Instagram's most popular entertainer for two consecutive years, and her social media fans have already exceeded 100 million.

The high degree of attention is also one of the main reasons for Coach and her joint planning.

In the market economy of fans, such a huge amount of fans will be of great help to any brand's influence and sales promotion.

Adidas NEO2015 spring summer series

Coach has just got rid of the slump in sales and is at the moment when the market is beginning to move to a new peak. At that time, signing an influential entertainer is no harm to sales.

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