Taiping Bird Group Revenue First Break 20 Billion Nationwide Stores Over 4000

On the afternoon of August 9th,

The Federation of city enterprises, Ningbo Entrepreneurs Association and Ningbo Federation of industrial economy released the list of "2017 Ningbo top 100 enterprises".

Group in 2016 revenue of 20 billion 170 million, ranking 2017 in Ningbo comprehensive top 100 enterprises list fourteenth, 2017 Ningbo top 100 enterprises in service sixth.

The brand of Taiping bird was founded in 1996. It is a local casual fashion suit.

It includes PEACEBIRD WOMEN dress, PEACEBIRD MEN.

The 6 major brands of the new girls' brands LED 'IN Lok Ting, children's wear Mini Peace, startups Material Girl and Amazing Peace were officially listed on the Shanghai Stock Exchange in January 2017.

On the day of listing, there was a large influx of capital in the aggregate auction stage, and the share price rose by 19.99%.

After opening, the stock price rose 44%, temporarily suspended by the exchange, and its market value had exceeded 14 billion 500 million, beating 002269.SZ, becoming the largest multi brand fashion apparel group in China.

At the same time, under the competition of market mechanism, the company has made many moves.

France's ALEXIS MABILLE is officially placed in the stock market; it is playing a bold role with Disney, Han Huo Huo and duo A dream; layout of e-commerce and logistics; Daxing large collection store; in addition, nearly 500 million of the first Chinese clothing five star modern Kedong logistics base has been officially launched.

Taiping bird can be said to be the first batch of domestic garment enterprises that emphasize youth and start from products, channels and marketing, and the effect is not bad.

2017 in the first quarter, Taiping bird clothing revenue rose 11.47%, reaching 1 billion 514 million yuan.

By the end of March 31, 2017, it has distributed 4145 retail outlets in 31 provinces, autonomous regions and municipalities directly under the central government, covering 4145 street stores, department stores and shopping centers, representing an increase of 9.05% over the same period last year.

In the first quarter, there were 38 new outlets, 67 franchised stores and 5 joint stores.

In 2016, Taiping bird realized 6 billion 320 million yuan in revenue, an increase of 7.06% over the same period last year.

Among them, the average annual compound growth rate of electricity providers exceeds 50%, reaching 51.56%.

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