• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    The Sale Of The Sale Slipped And Some Businesses Were Cut Down To Protect Themselves.

    2017/8/18 11:43:00 38

    UnderwearL BrandsSwimsuit

    U.S.A

    Underwear

    Brand Victoria "s Secret" (hereinafter referred to as "Wei") parent company

    L Brands

    The company reported its second quarter earnings recently.

    Unfortunately, sales and profits once again fell short of expectations.

    In the spring of last year, the brand decided to cut it off.

    Swimwear

    After the line, the brand's revenue has failed. Although L Brands is trying to restore its financial position, its current achievements make it hard for investors to gain confidence.

    According to the world clothing and shoe net, L Brands's comparable store sales fell 8% in the second quarter, down by 7% of analysts' expectations, and net sales fell 4.7% to $2 billion 760 million, which was in line with expectations, while net profit fell to 140 million US dollars.

    Compared with the same period last year, the comparable store sales of the largest brand of the group declined by 14%, while its other US bathing brand Bath & Body Works rose 6%.

    The company pointed out that last year's decision to reduce the cost and cut down swimsuits and clothing lines under the Wei Mei brand led to a 9% decline in comparable sales and a 6% drop in sales for the entire group.

    Randal Konik, an analyst at Jefferies, a consultancy, said that the practice of terminating swimwear and other product lines last year has had an impact on the results. "Now it seems that such a decision may be wrong."

    But it can not be said that the exit of swimsuit lines is the whole reason for the sale of secret goods.

    Female consumers are no longer keen on purchasing functional underwear, and at the same time, natural beauty has become the main trend of consumption as well as in the field of cosmetics.

    This undoubtedly leads to most of the underwear styles that are famous for creating sexy images.

    This year, the company's share price has fallen by nearly 40%.

    L Brands Group CEO and chief executive officer took over from Leslie Wexner at the beginning of last year, which coincided with the overall decline in performance.

    In a telephone conference with Wall Street analysts, Wexner explained the decline in performance on the grounds of cutting swimwear lines. He also gave the same reason after announces the 6 month slide, which led analysts to question the company's annual revenue growth of 10%.

    "Fashion retailing is a constantly changing industry. When you stand on the draught, the virtuous circle will last for 8 to 10 years. After that, we must keep thinking about how to change it."

    Wexner has previously indicated to investors.

    He thinks that L Brands group is in such a turning point.

    Wexner admits that he has seen the bias of the hindsight: "after all, I hope we took these actions two or three years ago for the changes we are making now, when there was ample opportunity to change things."

    Victoria's Secret flagship store in Huaihailu Road, Shanghai, opened in early 2008

    But we also see that efforts are being made to develop new markets. In the declining market of North America, the Chinese market is their next goal.

    In February of this year, it opened stores in Shanghai and Chengdu, and the flagship store in Shanghai, which is rich in Huaihailu Road, has a four storey scale. It can be seen that Wei hopes to establish a high-end and mature brand image in China and get rid of the mass consumption level of the United States.

    At the same time, the Chinese women's underwear market expected to have a huge profit of $25 billion in retail sales in 2017, but the market brand layout is still very fragmented, and there is no leading brand, but whether or not it can occupy the position depends on whether its product pformation can successfully please the Chinese consumers.

    More interesting reports, please pay attention to the world clothing shoes and hats net.

    • Related reading

    The Two Quarter Decline Is Looking For New Growth Points.

    Female house
    |
    2017/8/18 10:35:00
    44

    Carmen You Just Have A "High Fix" Between Fashion And Fashion.

    Female house
    |
    2017/8/15 10:16:00
    65

    ECA Elegant Art, Light Luxury Women's Clothing 2017 Autumn New Products

    Female house
    |
    2017/8/12 15:31:00
    64

    IVYKKI'S Perception Of Classics Is A Reflection Of Life'S Texture.

    Female house
    |
    2017/8/8 15:51:00
    112

    In My First Half Of Life, Luo Zijun'S Clothing Texture And Detailed Tailoring Became The Highlight Of Fashion.

    Female house
    |
    2017/7/29 10:24:00
    634
    Read the next article

    BB.T Original Design And New Product Conference Is About To Debut.

    It is understood that the BB.T2018 original design and new product launch is about to debut. BB.T clam clam Tang children's clothing aims to perfect the design, cutting and material of every piece of clothing, and bring you and baby the ultimate experience of cotton and linen art.

    主站蜘蛛池模板: 日产精品卡2卡三卡乱码网址| 中文字幕在线观看你懂的| 一个人看的www在线观看免费 | 人与动人物A级毛片在线| 久久免费小视频| 羞羞视频免费网站在线看| 男人的j插入女人的p| 日韩a在线观看免费观看| 国产精品免费_区二区三区观看| 亚洲欧美另类视频| 69影院毛片免费观看视频在线| 男人扒开女人下面狂躁动漫版| 女人是男人的未来的人| 人人鲁人人莫人人爱精品| 99在线精品一区二区三区| 波多野结衣教师6| 夫妇野外交换hd中文小说| 和阿同居的日子hd中字| 久久久久久综合网天天| 麻豆自创视频在线观看| 极品性放荡的校花小说| 国产极品视觉盛宴| 亚洲免费人成在线视频观看| 6080新觉伦| 欧亚专线欧洲s码wmysnh48| 国产小视频福利| 久久精品一区二区三区中文字幕| 五月天国产视频| 欧美xxxxx做受vr| 中文字幕综合网| 五月亭亭免费高清在线| 日韩精品无码一本二本三本色| 国产精品免费看香蕉| 亚洲av无码一区二区三区不卡| j8又粗又硬又大又爽视频| 日韩精品中文字幕在线观看| 国产乱了真实在线观看| 久99久无码精品视频免费播放 | 在线播放免费人成毛片试看| 免费无遮挡肉动漫在线观看| av天堂永久资源网|