Look At How To Make Big Promotion Logistics With Data In The Cotton Era

According to the world clothing shoes and hats net, China made

The cotton era is laying a solid foundation for its leadership in the mother infant industry.

On Tmall super brand day,

Completed 125 million yuan single day sales, set a number of new records.

The amount of sales brought about by the amount of logistics orders.

On the same day, the volume of logistics in the cotton era has soared more than 500 times. How to deal with such a surge of logistics volume is almost unsolvable for ordinary companies. But with the help of Tmall and rookie, the cotton era has always been able to make up its mind.

Only one day after the end of the super product day, the cotton era has sent out 9 of the goods with the help of rookies, of which more than 60% of the orders have been completed the next day, which is already expected by all cotton, Tmall and rookie.

More flexible rookie mode brings more flexible posture.

Not every big promotion is.

In the ordinary promotion period, the logistics resources that the business mastered is almost the same as daily. The volume of 500 times increased is a huge challenge for any businessman.

"The surge in volume is a problem that every business will face. No businessman will blindly increase their own logistics resources because of a surge in orders. Whether it is adding or adding, it will be a great waste of money for businesses."

Qu Dan, director of logistics in cotton era, introduced.

But if you choose to cooperate with large platforms, the problem will be solved.

Beginning in the early July, Tmall and rookie made preparations for the cotton super product day. After analyzing the sales data and logistics data of the platform, the Tmall and rookie predicted the big promotion data beforehand, and guaranteed the logistics resources through the advanced goods distribution, renting the warehouse and mobilizing manpower.

Coordination resources seem simple, but for ordinary logistics service providers, it is difficult to cut.

Take the procurement equipment as an example, ordinary logistics providers purchase every item of equipment, which adds to the high cost of purchase and maintenance. However, the big promotion is not always available. The logistics service providers obviously will not spend a lot of money on a single business, leaving the equipment idle.

For rookie platforms such as renting, adjusting or adding equipment, it is only necessary to coordinate the vacant resources with partners such as North collar, cross sea, and Czech. Even if it involves procurement, it is only part of the investment, and there is a huge demand for these resources by Tmall merchants.

Therefore, based on the big data prediction of the cotton quality of the day, Tmall and rookie can mobilize huge resources of businesses to carry out services, and advance the warehouse in the country to arrange good goods.

Almost all orders in the cotton era were issued by local warehouses near the hyper day, and only about 10% of non local orders were issued.

Smart logistics can better accommodate the rapidly growing business needs.

Since 2014, the cotton era has been in a period of rapid growth of business, and the surge of single volume has also brought great pressure on logistics.

Last year, double eleven was the first time in the cotton era to cooperate with rookies. Half of the orders produced by double eleven were distributed by rookie and partners. The average delivery time of these orders was faster than that of cotton self built logistics, much higher than that of cotton.

"Because of the rapid development of the business, the orders with exponential growth will definitely not be completed according to the inherent mode, so the logistics experience caused by big promotion will be much worse."

Qu Dan said, "but through the double eleven cooperation, we through the rookie warehouse system, not only did not break the warehouse and other extreme phenomena, but also significantly increased the proportion of the next day, which in the past double eleven is unthinkable."

The good performance of double eleven has also contributed to the comprehensive cooperation between cotton and rookie.

Starting from this year, the cotton era products began to be fully distributed into the storehouse system of rookies located all over the country.

"Tmall and rookie will make warehouse planning according to the sales target, single volume data, consumption habits and other data, and make corresponding stocking plans for all warehouses."

Li Beibei, a rookie employee who serves the cotton era, said: "this will not only reduce the proportion of goods to be sold, reduce waste, but also significantly increase the time limit for distribution. Now, the logistics rating of Tmall flagship store has been stable all over the year for more than 4.9, representing the benchmarking performance of platform businesses."

In addition, the stock of mother and baby and women's products is generally large. It is also a technical activity to manage thousands of SKU.

Usually, the explosion of these commodities is limited, while the slow-moving products will take up a lot of area. The rookie data analysis system will remind cotton in time to return or sell these goods.

As a result, cotton can save nearly a million warehousing costs per quarter, much better than the lagging performance of proprietary warehousing.

Now, after half a year of running in, the proportion of Tmall flagship stores in the cotton era has reached over 60%, which is more than two times that of the original business self logistics system.

Thanks to the platform data of Tmall and rookie, the cotton era is still in line with the online and offline efforts to complete the overall layout of the new retail era. At that time, a logistics supply chain built by big data will play a greater power.

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