Humen Children'S Wear Version Of "Wolf 2" Will Be Released In The Fifth Quarter To Build China'S High-End Children'S Wear Brand.

"Wolf 2" explode the screen, and Humen Children's wear The wolf 2, the brave real boy, has been released a few years ago, and is about to usher in the fifth quarter. How did this hot blooded blockbuster focus on a little man? How did you create a story behind it? And listen to the fact that Wang Zhaohua, the general manager of the company, has revealed the secret to us.

The movie "wolf 2", inspired by the "strong posture, heroic blood and patriotic enthusiasm", inspires the hearts of many Chinese people who are proud of themselves. They are determined, strong, brave, bloody, intelligent and struggling. This is the pulse of the times. This is the call of the temperament of the times. This is also the original intention of the blockbuster of the brave boy.

Humen's famous children's clothing company is also focusing on boys' clothing. brand Outride (Ou Ruide) has held the annual "brave boy" selection and training activities, and has successfully held four seasons so as to shape the successor of the new era who dare to shoulder heavy responsibilities. Through this activity, effectively enhance the brand and member's emotional viscosity, good brand reputation, coupled with its high-quality products, so that it has won wide recognition of consumers and partners. Now there are more than 1000 brand quality terminal outlets all over the country. To build a high-end Chinese children's wear brand is the pursuit of the more, and what is the foundation of it? What kind of magic weapon do you need to win? Wang Zhaohua, general manager of the Vietnam general manager, shared his speech in the speech of "making a brand of China's high-end children's clothing" on the theme of Humen's clothing development and exchange summit with the theme of "creating momentum and competing for new articles".

He said frankly that building a brand of China's high-end children's clothing must be "unswerving," insisting on its original design in terms of product development, forming its own independent style with "multiple varieties and diversities", creating a unique advantage with the market, creating a unique advantage in terms of production, grasping the quality in production, passing more than 20 checks from the physical level to the chemical level, and branding the brand as the direction of advancement.

China's high-end children's wear brand

Preface

Good afternoon, distinguished leaders and distinguished clothing entrepreneurs.

Humen children's wear products are rich, unique style, large numbers of brands, and sales all over the country. In recent years, with the strong support of the government, most of them have achieved good results and laid the foundation for the "fashionable children's clothing town". As a member of Humen children's clothing, I am very proud!

Today, I am honored to report to you on the work of our company and have the opportunity to learn from the best companies in the industry. Our company's business model is based on product independent research and brand promotion. Then the internal management system should be built to ensure the operation.

Product development

In product research and development, we adhere to original design, multi category, diversification, and form our own style, showing obvious differences with market products.

Production aspect

In production, our company pays close attention to the quality of products and treats every process with ingenuity. We have set up a physical and chemical testing center to test every piece of fabric and accessories. From the physical aspects of pilling, wet wiping, dry wiping and tear detection, to the chemical aspects of formaldehyde, pH and so on more than 20 checks to ensure that each piece of clothing is in line with the national standard of textiles, so that each consumer can buy at ease. We often say inside the company: "if this dress is ready, will I buy it for my children?"

Brand promotion

In terms of brand promotion, the "brave" brand gene is used to promote the selection of "brave and real boy" every year for 4 years in a row. Every member of the organization holds the sea election in more than 300 towns of the country, and organizes the semi-finals in more than 10 cities. Finally, 18 warriors are chosen to take the long road, from the first season of Jinggangshan to the second season of Zunyi, to the third season of Yanan and the northwest slope of the fourth season. With the concept of "young strong, strong China", we create children's personality of "independence, giving and bravery". Every season's activities are welcomed by many parents and children. At the same time, the brand also has emotional viscosity with the majority of members, and gradually accumulated a large number of loyal fans. The fifth quarter is also being planned and will start again in August.

Honesty is the foundation.

Facing the ever-changing Internet era, the company continuously strengthens ERP system recommendations, attaches importance to system, process and data management. On the one hand, it strengthens the propaganda of corporate culture, unify thoughts and unify objectives. This year, a special training camp for professional quality has been set up, and an internal talent training mechanism has been developed to enable every employee to grow and lay a preliminary foundation for future development. In addition, I would like to make one point: whether it is an enterprise or a good person, the word "integrity" is very important. Honesty is the foundation for enterprises to stand on their feet. Two.

Later, I hope that with the concern and support from all walks of life, the Humen garment industry will become more and more brilliant with the efforts of various entrepreneurs in the industry, because we firmly believe that any industry can grow into a towering tree only in dense forests. Finally, I wish Humen garment industry and Brand Company flourishing and everlasting.

Posterior language

Ou Ruide (outride)

Nowadays, Humen children's clothes with unique style and large brands are crowded with people, but Outride can become the best among these brands, and successfully attract brands to open their own stores to more than 1000 stores all over the country.

Outride spanliterate as "Ou Rui de". Its meaning is to win or surpass with some tool method. Its goal is to build "Outride" into China's noble quality boutique clothing brand, advocating a brand culture that is boundless longing for the unknown world, dreaming and exploring, and creating a life style of learning, life, life, future courage, perseverance, self-confidence, wisdom, innovation and positive. Outride focuses on the unique charm of boys, and makes every boy unique in his own way through new styles, comfortable fabrics, exclusive colors, and cool and fashionable mix and match. Outride is not only a unique brand of children's fashion, but also a vision and dream for the Unknown Universe. It is also a self-confidence and resolute attitude towards life and a life style of continuous exploration and innovation.

In recent years, its popularity has been attracting more and more partners from all over the country. Apart from its style, people value its quality more. The success of "Ou Rui de" not only pays attention to the above two items, but also benefits from its "brave" escort to a certain extent.

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