Lord Buddha And Vans Jointly Launch Classic Models

According to the world clothing shoes and hats net, the streets

The fire has not only been bustling for two or three years in the western fashion world, but now it is also warming up in China because of the popularity of hip-hop in China.

At the moment, Chanel art director has the same name.

Karl Lagerfeld is also preparing to do something in the street breeze. He is going to cooperate with Vans.

Industry and fast fashion and street brand are not unusual. There are precedents such as UNIQLO, H&M and Supreme.

However, Vans's cooperation is still hard to come by because the last time the old Lord saw the "parity" brand was 13 years ago -- in 2004, as a pioneer designer of the H&M cooperation series, the cooperation fund was sold out in an hour.

Since then, the fashion of joining hands has become the norm in the fashion industry.

As we all know, Vans is walking in California skateboarding style, there are many street street or hip-hop youth's true love powder, it is now the most popular single products, including "Old Skool" board shoes.

While Lord Buddha will launch a variety of shoes and clothing together with Vans, the iconic chessboard pattern of Vans will be re created. The image of Buddha, the initials K and other elements will also appear in the costumes.

In addition, the series will also introduce many redesigned Vans classics, such as Sk8-Hi, Old Skool, etc. These shoes will be sewn with leather and white mats.

According to the world clothing shoes and hats net, this cooperation series has been positioned as the key item of fashion month September, and is very much looked forward to.

The new products will be listed in September 7th, priced between 40 US dollars and 300 dollars (about 260 to 2000 yuan).

Interested people can wait at Karl Lagerfeld boutique and e-commerce providers, select Vans stores and business providers.

As a key project of Vans pformation, Vans has collaborate with many peers in recent years, including retail brands and independent designers, such as Opening Ceremony, Alyx, Fear of God, Marc Jacobs, etc.

It can be seen that it has a very wide selection of partners, all kinds of styles.

These cooperation reversed the brand image that Vans only popular in a small area, and also boosted sales. Its sales volume in 2016 was 2 billion 300 million US dollars (about 15 billion 200 million yuan).

It is believed that the synergy between Lord Buddha and Vans will bring good revenue and word of mouth benefits to Vans, but it may have different meanings for Lord Buddha and his brand name Karl Lagerfeld.

Last week, the seven wolves industrial Limited by Share Ltd announced that it intends to buy Karl Lagerfeld brand of the same name in China for 320 million yuan.

The Karl Lagerfeld brand currently has retail outlets in Europe, North America, the Middle East and Asia, which has performed best in the US but has not yet excavated the market in depth.

The shares of seven wolves show the willingness of Karl Lagerfeld to expand in China.

While Vans's performance in China is very eye-catching, its 2016 earnings report reflects that China's Asia Pacific region represented an increase of 20%.

According to previous reports from the interface, China is now the second largest market outside Vans, and the brand has been explored for five years in China. From the "zero occupancy rate", Tmall's flagship store sales account for a high proportion of Vans's overall sales volume.

After seeing the change of consumer information access channels and buying behavior, Vans began to tilt further in the digital field in 2012. It was the first batch of foreign brands launched by Sina micro-blog.

It can be seen that each joint operation has more meaning than the product itself.

By leveraging Vans, it is estimated that the personal brand of Lord Buddha can also gain popularity in China.

More interesting reports, please pay attention to the world clothing shoes and hats net.