How To Save Clothes?

The concept of sharing prevails, and more and more categories begin to compete for the draught.

In September 4th, a main player shared.

Of

"Jiajiahe" landed in Shenyang, using the deposit and rent mode to provide consumers with multi frequency rental services.

In addition to Yi Jiahe, clothing two or three, goddess pie, Dora dream, beautiful rent and other players have entered the market early.

In the eyes of the industry, shared clothing has met the needs of some consumers to wear more clothes at a lower price, but clothing is a high loss product and belongs to personal belongings. Quality and safety is a topic that can not be carried away. Moreover, many industries that develop in the name of sharing are actually leasing businesses in disguise, but they can not escape the fate of selling.

Players sharing clothing continue to enter.

A garment player named Yi Jiahe entered Shenyang. According to the public information, the monthly rent of the garment company is 258 yuan, and the deposit is 300 yuan. Each time a box can rent 3 clothes, the monthly limit is not limited, and the express and laundry fees are all borne by Yi Jiahe.

According to the world clothing shoes and hat net, through sharing the deposit and rent, the shared apparel platform providing rental services to consumers is more than Yi Jia Jia, clothing two or three, goddess pie,

Beautiful rental and other platforms all adopt the above mode.

Different from the service under the main line of the clothing Jiahe, more players on the main line.

In the beautiful rental platform, consumers are asked to become members after shopping clothes into shopping bags, and then enter the subscription packages interface such as season cards and annual cards.

The interface of the platform shows material such as material, type, season and international comparison table. It does not reflect the number of rents, inventory and evaluation information.

From the brand perspective, most of the costumes are based on designer brand and light luxury brand. Besides the daily clothes, they also provide gowns and wedding dresses.

In fact, clothing is labeled as shared, and the core is still renting.

According to the information provided by the national enterprise credit information publicity, Yi Jiahe's operation company is Shenyang Yi Jiahe garment Leasing Co., Ltd.

A clothing brand operator, who does not want to be named, told reporters that clothing rentals were mainly made of gowns, costumes and wedding dresses, because there was a special usage scenario and limited time to use, so there was a demand for leasing. However, some of the everyday clothes were more likely to be purchased by consumers.

Lin Zhiying, a global value chain expert of the Ministry of Commerce and Trade Advisory Committee of the Ministry of Commerce, said in an interview with reporters that from now on, shared clothing is still new and exposed, and consumers are still in the stage of early adopters. There will be some demand. But in the long term development, whether from the end of production or the consumption side, the pattern of "sharing + clothing" is not in line with the development trend of the garment industry, and the prospects for the development of these models are still open to question.

Lin Zhiying also said that the development of the clothing industry has been pursuing individualization and trend, emphasizing the characteristics of the wearer. The core of shared clothing is to satisfy consumers who want to wear more styles at lower prices, or consumers who have specific requirements for clothing but have no demand for purchase. This part of the consumer group is not public, and it is somewhat contrary to the direction of clothing development to personality and fashion.

From Lin Zhiying's point of view, from the consumer side, the consumer groups who can accept the shared clothing are mostly young people. Nowadays, young consumers are more and more interested in the individualization of clothing. But the clothes provided by the platform to meet the needs and dressing styles of most people are difficult to get rid of the homogenization style.

From the end of production, sharing clothing is not conducive to the development of designers and manufacturers. The limited demand is difficult to meet the quantity requirements of the production end. Even if the platform introduces designer brand, it can achieve personalized and small batch production, but the limited order quantity is still difficult to meet the profit demand.

More interesting reports, please pay attention to the world clothing shoes and hats net.