Why Does "Future Brother" Choose To Cooperate With Fast Fashion Brands?

According to the world clothing and shoe net, remember that two weeks to launch two albums, and were named after their surnames and names, was ridiculed by netizens, dubbed "high yield sows", dominate the rap singer Future Atlanta?

He called "the future brother" who opened the road of global tour not long ago.

As we all know, it is not unusual for a popular singer to hold a global tour, but Future is slightly different this time.

Yes, this is a popular rapper on the HNDRXX global tour.

Tycoon

And also launched Tour Merch together.

Series of cooperation.

It seems that our future brother will also step into the fashion industry.

You see, China's hip-hop culture has just come into contact with the mainstream audience. American rap singers have gone to the fashion field and opened up another business road of their own.

Look at the global 21 home "Pablo" pop-up shop that was hyped up last year for the album tour, you know, the hot degree of its merchandise rush is not only achieved by luck.

In addition, a number of singers such as Kendrick Lamar, Travis Scott and so on have chosen this road successively.

In fact, in recent years, singers during the performance, whether it is to launch Tour Merch peripherals, set up pop-up shops, or launch a series of collaborative tours with designer brands, and exhibitions with artists or fashion photographers, are all routine routines in the tour.

Even a lot of artists and singers have set up their own clothing brands one after another. In today's hot music entertainers, Mr. Kan is the best example.

So many forms of cooperation have chosen the fast fashion brand. What kind of medicine is sold in the "future brother" gourd? This problem will first leave you with an idea space of "star crossing".

This is not the first time.

In the famous Purpose Tour tour last year, Justin Bieber, which has hundreds of millions of fans, has launched a series of cooperation with Forever 21.

The most influential musicians of the younger generation, coupled with the fast fashion industry's giants, is one of the most popular lines in the world. Believe it or not.

For Bibb, cooperation is more than that. The cooperation between Forever 21 has not been long before, and the other fast fashion giant H&M has also joined the Purpose Tour x H&M cooperation series.

The two co sponsored clothing is very popular, especially the clothes and T-shirts printed with Bibb's head. It can be said that it is hard to find. Even now it is so difficult to buy H&M, so I have some doubts about life.

H&M, of course, is not only a small heavenly king. As early as 2013 Beyonce's "Mrs. Carter" World Tour Concert, she joined forces with H&M strong team to jointly shoot the music MTV for the tour, and launched the clothing series on the theme of mature women and charming women. "Beyonc"

In addition, Beyonce joined hands with the fast fashion giant TopShop in Britain, focusing on dance, fitness and sports, combining fashion and sports, and set up a global sportswear series IVYPARK.

Of course, this cooperation is also indispensable to the The Weeknd, who has been working with H&M to cooperate with the city's leisure style spring men's wear series.

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Looking back to the earlier 2007, H&M's design director, Margareta van den Bosch, joined hands with Madonna, the US, to create a series of costumes and accessories.

As a popular cultural icon that has stood for many years, Madonna not only has music, but also her dress aesthetics, fashion taste, film and art attainments, and endorsements of various commodity advertisements, all of which deeply affect young people's taste for current fashion, life and life.

There are also works like singers Iggy Azalea and Forever 21, Quan Zhi long and 8 Seconds, etc.

We will not enumerate them. These years, you will not be rare.

With so many words, we all resonated.

In fact, like Madonna and Ding Tian, such a phenomenon influence idol, fast fashion brand can easily miss, after all, can catch a lot.

Let's go back to the beginning of the story.

In the cooperation between "future brother" and Forever 21, Fred Foster Foster, the creative director of his brand Freebandz clothing series, said: "I want to create a unique, lasting and interactive culture that can disseminated" HNDRXX "information to fans all over the world.

Forever 21 is the perfect channel for this communication.

In fact, before the development of Internet, singers can concentrate on music creation wholeheartedly.

Now, however, under the trend of network and business mode, their works need to be spread through more platforms, rather than just an album on hand.

Besides the social media and concerts such as the big music platforms, Instagram and so on, the marketing of the surrounding products has also become quite important.

We can think so that since we can put the CD albums of star singers in stores and large shopping malls, we can also sell their peripheral products in the fast fashion brand stores around the world.

While absorbing gold, there is much room for exposure. Making money propaganda is two. It is definitely a win-win strategy.

For celebrities, fast fashion is not as luxurious as the support of many artists, and has high value. But its quality and low price, the speed of product upgrading, the characteristics of imitation and reproduction of fashion elements, plus their online and offline coverage can be global advantages.

Which star doesn't want to hang his face on the huge billboard at the gate of New York Times Square? It can be done with H&M.

For fast fashion brands, with a certain influence of star singers, plus the economic effects of a large number of fans, if you work together, personally feel that even if there is no design characteristics of clothes, dead loyalty powder will still put the whole series into wardrobe like stamp collection. After all, fast fashion is almost everyone's affordable price. Although a piece of clothing can be bought and bought, the whole series may not be as expensive as a luxury bag of idols.

Despite the existence of black history in fast fashion, it still dominates the market.

First of all, fast fashion brands, such as H&M and Zara, which are highly productive, will launch new models every week.

As a matter of fact, as long as the photos sent in fashion week, fast fashion will quickly follow suit, and then copy the fashion trend that will soon become popular.

Moreover, their designers often change their new styles of clothes. The purpose is to let you feel that the styles you bought before are already out of fashion.

To put it plainly, their business model is actually dependent on consumers' desire for new clothes.

However, it is not without shortcomings that we really want to cooperate with fast fashion. For the fast fashion black history, we may all see it all: Forever 21 has been criticized for misappropriating rap singer Tupac, Thrasher flame font, Kan's "Saint Pablo" clothing font and Gucci logo stripe pattern; Zara has copied Thrasher's clothing in the fashion industry.

The imitation of these fast fashion giants to other brands has led the public to question the originality of brand design once.

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