SMCP Wants To Go Public To Promote Ruyi'S "Fashion Empire"

Maje, Sandro and Claudie Pierlot are three.

Brand of France

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SAS has submitted a listing document to the Autorit des march e s financiers (AMF) French financial market authority on Friday to confirm the previous IPO rumors.

SMCP SAS CEO and CEO Daniel Lalonde said that with the support of Shandong, the big shareholder, the company finally went to the milestone of IPO.

He also said that the strong growth in revenues and EBITDA in the first half of the year confirmed the success of the company's business model, and the company will accelerate the growth of online markets, men's wear and accessories.

Shandong Ruyi chairman Qiu Yafu said that the new stage of SMCP SAS development, Shandong Ruyi is pleased to become the controlling shareholder of the company.

After the listing of SMCP SAS, Shandong Ruyi will continue to retain its holding status, holding about 51%. Shandong Ruyi will support the growth strategy of SMCP SAS future group.

According to the world clothing and shoe net, as of the end of June, the income of SMCP SAS was 439 million euros, up 16.4% from the same period last year. The international market increased by 57%, while the online business accounted for 12%. The EBITDA growth rate was 20% to 73 million euros, and the EBITDA profit margin was 16.7%.

During the period, the group added 91 new stores with 1267 stores worldwide.

SMCP SAS's current revenue is mainly supported by Maje, Sandro and Claudie Pierlot three major luxury clothing brands, of which Sandro and Maje were founded in 1984 and 1998 by Evelyne Ch trite and the Pierlot sisters. They purchased the brand name of the designer in 2009 and established the company in 2010.

LVMH Mo t Hennessy Louis Vuitton SE (MC.PA) at that time, the investment organization L Capital and Florac jointly purchased and divided the shares of the 51% shares in November.

At the beginning of 2016, the Shandong Jining Ruyi wool textile Limited by Share Ltd (SZ:002193) affiliated company, Ruyi technology group, took the controlling stake in SMCP SAS SAS from the KKR, continuing the Chinese capital's overseas acquisition frenzy.

In August, the news of SMCP SAS IPO came out. It is reported that Bank of America Merrill Lynch (NYSE:BAC), Merrill Lynch Merrill, JPMorgan Chase & JPMorgan (Morgan), J.P. chase and J.P. will be listed as joint global underwriters.

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