CHIC2017 China Clothing Business Forum (Autumn) - WGSN Special Forum

At 10:00-10:45 a.m. on October 12, 2017,

The WGSN, the global authoritative trend forecasting agency, will release the idea of change to the future in the 3 forum area, which will be analyzed in the four major trends of WGSN 2018 autumn and winter.

Technology can never replace human nature: we always yearn for face-to-face communication, and will continue to get information from twitter. But technology will create more humanized interaction, promote cooperation across industries, borders, age and regions, and promote the in-depth interaction between brands and consumers.

This interaction stems from the gradual realization of the difference between people and people.

Identity will be reflected in every aspect of life, from architecture to fashion.

2018 in the autumn and winter, we will create new sentient beings and enter the world of the world together, and change our vision for future design.

Mainstream trend 1: illusion

The trend of illusion is exploring our deep fascination in technology and design. In 2019, we will surpass all the limitations and constraints of human beings and achieve superhuman state through digital tools.

We will improve life through data and artificial intelligence, fully enjoy the benefits and conveniences brought by technology, and further explore its risks and harm.

This fascination and fear of technology will enable us to experience the so-called "digital worship": augmented reality and virtual reality will subvert the real world we know, and at the same time bring us entertainment, sensory stimulation and pleasure.

The main trend is two: blending with each other.

The theme is to connect people from all over the world through a new street culture and shared nostalgia.

2019 will witness the rise of the "cross border" cultural concept, and more and more people will have a sense of belonging to more than one place, and local culture will become more diversified.

Although conflicts exist within the country and between countries, the awareness of the global cultural community will pcend narrow national or regional concepts.

In addition, as people rethink street culture in an increasingly globalized era, we will feel a more diversified culture, society and history, especially in the emerging country dominated by young people.

This spirit will promote the rise of the design of "inclusive melting pot", which advocates a concept of "designed by everyone and designed for you".

Mainstream trend three: Philosophic Thinking

Philosophic thinking focuses on the future direction of knowledge, manpower and leisure life.

As human beings slowly enter the post industrial era, wisdom and creativity will become the core driving force for social development.

As people constantly update their understanding of the concepts of truth, beauty, technology, technology, work and life, knowledge itself and the educational system and way of disseminating knowledge will undergo qualitative changes in 2019.

The time and patience required for quality creativity and creativity will be respected and understood; fashion will be learned; history will be awaken; the design field will usher in a revival and flourishing era.

Mainstream trend four: Tian Jue Ling

Tian Jen Ling emphasizes the power of instinct: inner instinct, emotional instinct and creative instinct.

In a world dominated by data, people will re-examine and trust their intuition in 2019, and their instinctive power will gradually become more sophisticated.

The global economic growth is slowing, and the instinctive response to many things will become long - term, by developing sustainable resources and finding solutions from natural and other organisms.

In the process of learning to follow instinct, we will see a new symbiotic relationship between man and nature.

- about WGSN

WGSN is the world's leading trend forecasting agency, providing services for creative thinkers in over 94 countries.

WGSN services include consumer insight, fashion and lifestyle prediction, data analysis, crowd design verification and Mindset case expert consultation.

We are committed to promoting greater success for our customers.

Let's create the future together.

18 years of data validation

Since 1998, WGSN has become a trusted partner of the world's leading brands, including all clothing brands in the world's top 500.

More than 350 industry experts

Industry experts and opinion leaders from all over the world share their expertise, unique insights and research results to serve our customers.

Covering the whole world

In New York, Hongkong and London, it has a trend and Information Center, with subsidiaries in Shanghai, China, and offices in 14 major cities around the world.

Group power

WGSN belongs to Ascential group. Ascential is an international, B2B, multi platform media group, including MONEY 20/20 and Cannes lions.

"WGSN is like Bloomberg in the fashion industry.

I will not carry out merchandise planning or customer marketing without the help of WGSN.

-Andy Zhong, Prosperity Textiles, director of overseas business development

- Introduction to expert lecturers

Mianmian is a senior trend research and consulting expert who has worked for global companies such as London AlexanderMcqueen, Nissan Nissan, Microsoft and 100%Design, and has a master's degree in London's central Saint Martin School of art and an undergraduate degree in The China Academy of Art.

His personal works have been in London Design Week, London Fashion Week, Milan design week.

It has been reported by the British sun, Italy and Taiwan mainstream media.

She is good at providing customers with customized creative and strategic consulting services, and her experience in different trends has given her a global insight.

More interesting reports, please pay attention.

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