YOUNGOR Launched The US Centennial Brand Hart Marx To Create A New Style Of Chinese Elite Men'S Wear.

In the autumn of October, Ningbo ushered in.

。

This is a great event of the clothing industry. There are many professional economic and trade activities such as fashion publishing, trend display and docking negotiations. It will lead the industry fashion, constantly upgrade Ningbo's clothing brand and city brand, and promote the pformation of the garment industry.

Not only that, this year has also welcomed an exciting news.

Hart Marx 130th anniversary commemorative Conference

According to the world clothing shoes and hats net, on October 18th afternoon, the Chinese clothing giant YOUNGOR Group acquired the US brand.

The 130th anniversary celebration is held in Ningbo.

This is the latest move of YOUNGOR group in this year's clothing festival after the high-profile MAYOR brand launched with the five major international textile and garment giants in last year's clothing festival. Its acquisition of the US Centennial brand Hart Marx will once again force the Chinese market to provide more diversified choices for the shaping of Chinese gentlemen.

Since its birth, Hart Marx brand has been in the forefront of fashion for 130 years. It has always interpreted the spirit of the United States in its most pure cultural background, represents the clothing industry, and was the "greatest American brand in the twentieth Century" selected by the authoritative media of the United States.

Hart Marx's brand is bold and innovative, fully integrating the manor culture and the American spirit into clothing. It advocates a more comfortable, relaxed but steady way to dress. It strongly interprets the American culture and the image of the American elite. When Obama took the oath of office as the forty-fourth president of the United States in February 2009, he wore a custom made suit wearing Hart Marx brand.

Hart Marx, who made outstanding contributions to product innovation and social development, has become the best example of interpreting American spirit.

YOUNGOR chairman Li Rucheng

After the yaal Group acquired Hart and Marx, the strategy and style of the brand were adjusted accordingly.

On the basis of creative design, with the help of YOUNGOR's mature market operation system in China, the American style concept is pmitted to the new generation of Chinese urban elites. Hart Marx's pure American East Coast business casual style has more selectivity and higher quality than other American brands.

At the same time, after entering the Chinese market, the products of Hart and Marx gradually developed into three series, namely, the elite, the city and the holiday, for consumers to choose.

At present, China's fashion industry is facing the huge demand for upgrading of consumers and the critical moment of pformation from traditional retail to new retail. After more than a year's exploration, YOUNGOR has become an opportunity for Ningbo to become the 2015 pilot city in the country. It is prepared to make YOUNGOR's factory a world-class modern industry by means of standardization, automation, information technology, intelligence and integration of four modernizations.

YOUNGOR Group recognizes

The differentiation of consumption and the diversification of garment industry will satisfy different consumers, so garment enterprises need to complete the upgrading of consumption together with consumers.

YOUNGOR seized this new opportunity and launched the US Centennial brand during the twenty-first Ningbo International Fashion Festival, enriching the way of dressing men in China and making efforts to create a new style of Chinese Elite Men's wear.

More interesting reports, please pay attention to the world clothing shoes and hats net.