The Twenty-First Ningbo International Fashion Festival Will Start The Fashion Pformation Of Fashion City.

The golden autumn, the rising of the neon, the annual

As agreed, Hong Kong and Ningbo were filled with guests and merchants.

Here, it is known as the hometown of clothing in the sea.

Born in China's first modern fashion school, Hong Bang tailor, they not only sewed the first Chinese tunic suit, but also opened the first Western-style clothes shop in China and founded the first western craft vocational school.

Up to now, the spirit of the red spirit of the craftsmen, who is ingenuity and striving for perfection, is still enduring.

Here, it is also a famous garment city with strong industrial foundation.

A number of leading enterprises such as YOUNGOR, Shanshan, Luo Meng, Shen Zhou, Taiping bird, Bo Yang, Wei Ke and so on have risen vigorously. The development pattern of product diversification, brand diversification and market segmentation has been clearly presented. It has become China's largest garment production base, China's clothing brand base and export garment base, and has been awarded "China" by the China Federation of textile industry.

The title of "sustainable development and innovation demonstration city".

Ningbo makes up the world.

In the face of the new tide of the Internet age and the new normal economic development, how to adapt to changes, embrace dreams, find new growth points, and speed up the development of new markets, including "one belt and one road" along the line, are put forward.

Another new question before us.

The upcoming Ningbo international clothing festival, which is to be held in from October 19th to 22nd, gives people more expectation.

Accumulating twenty industries and condensing industrial strength

Ningbo international clothing festival is the first large-scale economic and trade activities in Ningbo's history.

Since 1997, it has been successfully held for 20 consecutive sessions. It is essential for Ningbo to expand its opening to the outside world, promote the pformation and upgrading of the garment industry, and make efforts to build Ningbo's business card.

Ningbo Municipal Commission of letters recalled that when the first clothing festival was held in 1997, the LOGO of the clothing festival was full of streets and lanes. The whole Yongcheng city was permeated with a festive atmosphere and became a new platform for civic cultural activities at that time.

After that, the functional orientation of Ningbo international garment Festival changed with the times, seeking more professional and more pragmatic, and realizing the magnificent pformation of "relying on industry, upgrading industry and service industry".

More and more professional businessmen from home and abroad are gathering in the exhibition. More and more designers are rushing to stage, and more and more new technologies and equipment are coming out.

While expanding its influence, Ningbo international garment festival will help Ningbo garment enterprises to change their development ideas, broaden their international vision, add fashionable elements, innovate marketing methods, and dance well.

At the fourth clothing festival in 2000, Taiping bird launched the idea of "no clothes for fashion" and differentiated competition ideas, creating a "fast fashion virtual development mode", and realizing a rapid pformation from clothing production to brand operation to fashion manufacturing, leading to a new revolution in clothing format.

At the seventh clothing festival in 2003, the Shan Shan Group and the China Fashion Designers Association and the French Fashion Association jointly sponsored the "return of Paris - Contemporary Chinese outstanding fashion designers' conference," combining the elements of Chinese and Western clothing culture, resulting in an "alternative" fashion sense, so that the world can see the fashion idea from Ningbo.

A number of local clothing enterprises have pformed their own brand, and fig, de Mana, Esback, STEVE&VIVIAN and other emerging brands are rising.

Casual clothes and cowboy clothes are diversified, and women's clothes and children's clothes are fashionable, which completely changed the embarrassment of Ningbo's original men's wear "unicorn".

A group of clothing business innovation marketing channel, tide "Internet +".

YOUNGOR group has invested 3 billion yuan for channel construction in recent years, pforming all physical stores into offline consumption experience museum under O2O mode, and fully applying big data means to conduct full channel marketing, so that every shop becomes a keen market tentacle.

Taiping, VICCO, Bo Yang, GXG and other clothing leading enterprises are also competing for the digital economy. The electricity supplier business continues to lead the domestic counterparts and become a beautiful scenic spot.

Because of the festival.

Over the past 20 years, the total output value of textile and clothing has increased by nearly 4 times, the total amount of profits and taxes has increased by more than 6 times, and the value of export delivery has expanded more than 3 times.

In 2016, Ningbo's main business revenue of more than 20 million yuan was regulated by 906 textile and garment enterprises, with an annual output of 1 billion 500 million kinds of garments and 120 billion 680 million yuan of industrial gross output value.

Take the festival as the medium.

During the 20 years, Seoul, Daegu, Busan, Japan's Shizuoka, Hamamatsu, Florence in Italy, London and other world-renowned clothing industries in the world were attracted to Ningbo and became a friendly city with Ningbo.

Exhibition and industry, city symbiotic and common prosperity, and constantly flourish.

As a professional exhibition, each Ningbo international clothing festival will determine the theme of the festival according to different industrial development environment, so as to adapt to the background and new situation of economic development both at home and abroad.

This year's clothing festival is also bright and brilliant.

According to the organizing committee, the six exhibition hall of the Ningbo International Convention and Exhibition Center will be launched by the organizing committee. The exhibition area will be about 40 thousand square meters, with 239 garment enterprises and 210 famous brands appearing on the same stage.

In addition to Ningbo's local clothing enterprises and brands, there are also exhibitors from 12 countries and regions, including Britain, Italy, the United States, Canada, Korea and Japan.

At the same time, we introduced the German ISPO AWARD 2017 ROADSHOW (2017 global design award tour) to showcase the world-class outdoor sports products of high technology.

In addition to the colorful static display, a special show that brings together domestic and foreign brands, and special designers from home and abroad will also be staged in hall 4, Ningbo International Convention and Exhibition Center.

The clothing festival will continue to closely focus on the development of the industry, hold a number of high-end industry forum, invite experts and scholars from fashion, big coffee and clothing industry to discuss and discuss the most fresh and cutting-edge ideas in the industry to provide multi angle intellectual support for enterprises.

Culture and innovation as the carrier, with modern technology as the means, to break through the breakthrough path of garment industry pformation; the third China Fashion intelligent manufacturing Summit Forum and conference will start on the theme of how to upgrade the level of Intelligent Manufacturing in garment industry and accelerate pformation and upgrading; 2017, the conference and Conference of Chinese apparel Buyers will strive to be the annual platform for the release of China's clothing consumption trends and the research results of procurement market development, to maximize the procurement of clothing resources, and to build Ningbo garment sourcing center gathering channel resources; 2017 China's "clothing + Internet" forum and docking conference aims at strengthening the support and guidance of apparel enterprises' "Internet +", providing Internet procurement, Internet services and Internet market three aspects to the apparel industry. Among them, the third China Men's wear Summit Forum will discuss the development trend of men's clothing industry combined with the characteristics and advantages of Ningbo's garment industry.

At the same time, during the clothing festival, there will be a number of all industry chain docking activities.

"Aiming at the diversity of enterprise needs, integrating various resources of the exhibition, developing various kinds of industrial chain docking services to further promote the development of new technology, new formats and new modes of garment industry."

The head of the organizing committee said.

Conform to the new situation, garment enterprises start their journey

Enterprises are the protagonists of economic development.

Economic development has entered a new normal. How should the garment industry continue to pform and upgrade in Ningbo, focusing on the supply side structural reform and adapting to the new consumption demand? This, of course, requires the government to co-ordinate the design from the policy aspect, and to dress the festival to stage the stage.

In recent years, the clothing industry in Ningbo is in a certain period of "dormancy" and "stagnant" period.

At present, according to the "3511" new industrial system established by Ningbo, the fashion textile and garment industry has been included in the five major traditional industries of Yongcheng. With the first pilot city of "China made 2025" to spend in Ningbo, the successor of the "red pack tailor" in the new era of "Ningbo dress" wind is shoulder to shoulder.

The key to the development of garment industry lies in innovation, not only in pursuit of product upgrading, but also in replacement of new ideas and planning of new strategies.

YOUNGOR group, the leading enterprise in Ningbo's clothing industry, has been constantly developing new products. It has developed eco-friendly hemp fibers in the fabric field. It has been widely used in clothing products. It also launched the MAYOR brand at the Ningbo international clothing festival last year, and collaborated with the world's five largest fabric suppliers to realize the shift upgrading of the industrial chain through the marketing concept of "global advanced fabrics + made in China".

On this year's clothing festival, YOUNGOR group will also develop its brand strategy to meet the trend of consumer personalization and launch its 130 year old American brand "Hart Marx".

Previously, YOUNGOR group has acquired the brand's right to operate in China. At present, it is repositioning the brand, integrating outdoor elements into the background of American business casual style to meet the new needs of free and leisure life.

Hu Ganggao, general manager of YOUNGOR Group Holding Companies, said that in the future, YOUNGOR group will further develop new ways of innovation, and integrate "four modernizations into one", that is, standardization, automation, informatization and intellectualization as the focus of enterprise pformation work, so as to realize the collection and application of industrial big data and provide more personalized high-end services for customers.

Not only YOUNGOR, but now Ningbo's clothing enterprises are making innovations and competing on the stage.

Luo Meng group adhering to the "classic, fashion, elegance" design concept, is committed to the latest foreign fashion trends into the Chinese market.

It not only invites top designers in Europe to be the chief designer of brand, but also sets up modern fashion design institute in Shanghai, sets up men's clothing design center in Milan, Italy and Paris, sets up women's clothing development studio in South Korea, plus the clothing research center of Ningbo's headquarters, builds up a high grade and high grade global design network chain, continuously improves brand value with product design innovation, and brings new experience to consumers.

At the same time, invested heavily, and imported advanced equipment from Italy, France, Germany, Japan, Switzerland and other countries to build 10 global high level garment production lines, equipped with EPR modern science and technology information system, and quickly converted information into the first productivity of decision management in 24 hours.

Guangyuan Textile has been developed for more than 20 years in the field of knitted fabrics. It is a supplier of many international brands such as Adidas, H&M, Muji and so on. It produces tens of thousands of tons of knitted fabrics annually.

Now, in order to comply with the new trend of consumers advocating green and natural, Guangyuan Textile has made great efforts in product development and innovation and technology. On the one hand, we have vigorously developed plant printing and dyeing, dyed fabrics by making dyes from natural plants, Chinese herbal medicines, flowers, vegetables, tea and so on, reducing the harm of chemical dyes to human body, avoiding the pollution of chemical dyes. On the other hand, we actively cooperate with Hong Kong Polytech University, Donghua University, Zhejiang Textile and Fashion College and other institutions of higher learning to enter the field of ecological textiles, and become the most potential clothing brand in Ningbo.

At this clothing festival, Shanshan Group will also bring the latest fashion trend of men's wear. The company will show the new technology of sweater making.

At present, the tide of Internet is surging. Smart wearable equipment has become the new favorite of the clothing industry.

As a pilot city of "made in China 2025", garment enterprises in Ningbo are taking the opportunity to speed up the pace of "intelligent manufacturing".

Ningbo AI Bang Intelligent Technology Co., Ltd. is a new generation of intelligent clothing enterprises.

At this clothing festival, AI Bang company will launch a new "inch grass heart" series of intelligent ECG monitoring clothing products.

Although its appearance is almost the same as that of an ordinary sport coat, it has 4 core technologies: flexible fabric electrode, flexible line, patented ECG algorithm and cloud service platform. Through a MP3 size ECG receiver on the chest, it can connect the mobile phone and check the wearer's ECG in real time.

The head of the company is confident that the company is collecting feedback from the experiencer, and plans to cooperate with the nursing home and other institutions to better promote the market.

The intellectualization of garment production process is also one of the paths for the future garment industry development.

This exhibition, Ningbo Zhi Teng Knitting Technology Co., Ltd. and Ningbo Saint Ruth Industrial Automation Co., Ltd., respectively, in the intelligent production equipment and intelligent pipeline field, explore new ways and harvest a lot.

Ningbo Zhi Teng Knitting Technology Co., Ltd. has developed an automatic intelligent ironing machine. It can flatten the garment by automatic telescopic clothing poles. It is heated by intelligent jet design, and the whole process is standardized and easy to operate by recording the details of the knitted garments.

The operation time of the ironing is reduced, the energy consumption of the steam is saved, and the work efficiency of the sweater is greatly improved.

Ningbo San Rui Si Industrial Automation Co., Ltd. focuses on creating personalized intelligent production system for garment enterprises.

Liu Jiusheng, general manager of the company, said that at present, Saint Ruth can produce intelligent assembly lines including intelligent sewing, intelligent hanging, intelligent storage and other specialized equipment for textile and clothing, and has provided services for many famous enterprises such as nine herdwang, 31st degree, and Hai Lan home.

As a weathervane of garment industry, the Ningbo international clothing festival, through the brand clothing display, the commercial docking talks, the fashion trend publication, the intelligent technology promotion and so on, not only provides the window for the Ningbo clothing enterprise to open and exchange, but also promotes the intelligent level of Ningbo clothing industry, creates the international influence fashion industry base, and constructs the "famous city name capital" to help positively.

At the moment, the twenty-first Ningbo international clothing festival has everything and expects the arrival of the eight party guests.

More interesting reports, please pay attention to the world clothing shoes and hats net.