Ningbo Dress Up The World -- Ningbo Clothing Festival Full, Diversified, Three-Dimensional Propaganda Pattern.

According to the world clothing shoes and hats net, in October 19th, the twenty-first Ningbo International Costume festival The curtain will be officially opened.

The Ningbo international clothing festival, which has been held for 21 years, has proved to the world.

The new Ningbo outfit is ready for heavy makeup.

This fashion festival upgraded the three-dimensional "big publicity" pattern.

Expanding Ningbo packaging through new media and innovative ways

These days, you will find out carefully.

Publicity of Ningbo International Fashion Festival

Infiltrating every corner of our city

Whether riding or walking

Whether it's to turn on the TV or turn on the computer...

We can see the figure of Ningbo International Fashion Festival.

One

New media / increase efforts

In conjunction with hundreds of professional media and professional network media, such as Baidu, China clothing network, Huayi net and needle thread, advertising festival and related news were released.

In cooperation with China apparel network, the "Ningbo costume and makeup world" live broadcast campaign was launched. During the exhibition, the mobile terminals (WeChat, Tencent, Sina, etc.) and PC end (Chinese service network, Tencent video, Youku video and so on) were synchronized. To form a full media coverage of Ningbo Fashion Festival "professional, fashionable, deep and three-dimensional".

(live broadcast last year)

A number of fashionable WeChat public numbers and popular mobile APP, which are highly active fans in Ningbo, are selected for rapid diffusion in the form of headline push, boot ads and fans' interactive gifts.

Two

Activities / choose the right time to promote

Planning and organizing all kinds of clothing festival promotion conference, media news exchange, professional media into enterprises and other activities.

In March 16th, during the CHIC exhibition in Shanghai, the Ningbo international clothing festival was held. The British Consulate General in Shanghai and other national chamber of Commerce, textile and garment industry related enterprises and media and so on, a total of more than 150 ginseng. Sohu, NetEase, Fenghuang and other major mainstream media websites and WeChat platforms have reported clothing festivals.

In the early June, he held the Italy fashion show and talent. brand Project meeting. " The event was strongly supported by Italy consulate general, Italy Foreign Trade Commission, Italy (China East China) economic and Cultural Development Federation and Italy LABA Academy.

In July 12th, the Organizing Committee held a trade promotion festival in Gifu, Japan. Japan's Pauline Co., Ltd. is the only Japanese garment festival in Ningbo. Attract investment The agency undertook the investment promotion conference. More than 30 Japanese enterprises and representatives from government related agencies attended the meeting.

In July 26th, the Organizing Committee of -28 day jointly organized 7 professional media such as China Textile and China textile daily, and 3 local media such as Ningbo daily. Interviewed 9 brands, including YOUNGOR and Saint Ruth. More than 20 in-depth interviews have been published.

On the morning of August 16th, the Organizing Committee held a press conference. Xinhua news agency, people's daily, Ningbo daily, Qianjiang Evening News and other 14 media participants, after the publication of the original reports released through the network channel, a good communication effect. The Ningbo International Fashion Festival, opened in October, is published by Xinhua News Agency APP, with a reading volume of 58 thousand.

Three

Depth reporting / promotion of Ningbo clothing through mainstream media

To do in-depth and professional reports, invite senior journalists and mainstream media to dig out enterprise development cases and publicize and promote Ningbo's excellent clothing brands. One of the deep manuscripts written by China Textile newspaper, which is forwarded by Ningbo clothing micro channel platform, is that Li Rucheng will spend 5 years to build a YOUNGOR, not "National Men's clothing" or "all men's wear" has read 5016 times.

Four

Outdoor / media coverage

In the first 1 months of the exhibition, we carried out intensive outdoor advertising campaigns in the city of Ningbo, and carried out advertisements and news publicity in various forms, such as TV stations, outdoor LED big screens, subway, taxis, airports and so on.

More interesting reports, please pay attention to the world clothing shoes and hats net.