Ningbo Fashion Industry Pformation And Upgrading Fashion "Ningbo Dress" Butterfly Change Neon Dance
Ningbo outfit
Clothing is
Ningbo
A beautiful business card.
In those days, with the help of a ruler, a pair of scissors and a small stool, the people of Ningbo achieved the reputation of "red gang tailors" in Yongcheng, and created the first "Western-style clothes shop" and "the first suit" in modern Chinese clothing history.
"Shenzhou", "YOUNGOR", "Shan Shan", "Luo Meng", "Taiping bird" and a number of well-known enterprises have springing up, making Ningbo a veritable clothing market.
However, with the iterative upgrading of consumer demand, the rise of "Internet +" and the promotion of "China made 2025" pilot demonstration city, Ningbo garment enterprises are also exploring the new path of industrial pformation and upgrading in the process of change.
The model shows up during the costume festival.
Intelligent pformation
Quick turn
At present, "Internet +" is rapidly permeating the textile and garment industry.
Vigorously promoting the integration and development of Internet information technology and textile and garment industry, accelerating the pformation of textile industry to intellectualization, greening and service pformation has become the trend of the times.
How to promote the development of the industry with the power of the Internet, different enterprises are exploring differently.
In the new environment, "Tan can Yun", a private custom made of cashmere sweater, is very frequent in the new environment.
According to Lu Dandan, director of brand operation of "Dan Ke Yun", the company has drawn up a three year plan of intelligent pformation since last year.
According to the plan, "Dan Yun Yun" will realize "Internet + clothing customization" in 2019.
At that time, the production of "Dan Yun Yun" private custom order from the order to the whole cashmere sweater will be realized by computer management, and the time to customize a cashmere sweater will be shortened from one week to one day.
Lu Dandan told reporters that the traditional cashmere sweater customization steps are relatively complex.
For example, because of the difference in the shape of the consumers, even when there is a difference in centimeters, the master also needs to retype the cashmere sweater.
How to compress the cashmere sweater's customization time, so that consumers can receive their customized products faster? The idea of "Dan Yun Yun" is to increase data management in flexible production lines: flexible production lines meet the individual needs of consumers; big data management accumulates consumer data and analyzes data.
Ningbo enterprises accelerate the pace of intelligent manufacturing, not only in the production enterprises.
In Ningbo St. Ruth Industrial Automation Co., Ltd., dozens of workers are working overtime to make the intelligent production suspension system ordered by customers.
At the end of this month, the equipment is going to "rise" to the United States.
As a company specializing in the production and pformation of intelligent equipment in clothing enterprises.
This year, orders for intelligent pformation have increased significantly.
According to the company's data, as of yesterday, the order volume doubled this year compared with that of last year. The company has more than 3000 potential customers, an increase of nearly 1000 compared with the same period last year.
Through intelligent pformation, enterprises can significantly reduce the number of employed workers, improve product quality and reduce production costs.
"Nowadays, more and more manufacturing enterprises are aware of the importance of intelligent manufacturing, and the demand for intelligent manufacturing has become extremely urgent. This provides a good opportunity for the development of our enterprises."
Liu Jiusheng, general manager of St. Ruth, told reporters that the sales personnel of this company often receive the active phone call from corporate customers this year.
In this year's "Saint Ruth" orders, 30% of the orders are customers who come to the door voluntarily.
Among them, the largest order amount exceeds 25 million yuan.
Intelligent production and intelligent management provide apparel industry with full industry chain service.
Accurate positioning and precise effort
Wisdom is the polishing of products, positioning is the plan for the future development of enterprises.
As a brand women's clothing enterprise with design, production and sales, Ningbo Luxury Fashion Co., Ltd. introduced the Italy fashion brand "STEVE&VIVAN" in 2007, positioning high-end women's clothing products, keeping pace with the international trend.
It is precisely because of the positioning of "STEVE&VIVAN" that "extravagant" is unique in the "Internet +" popularity, and the online store has expanded its horsepower.
According to Wang Jianjie, general manager of Ningbo Luxury Clothing Co., Ltd., "luxury only" positioning is biased towards high-end consumers, who pay more attention to shopping experience.
"To cater for this position, the company currently sells mainly in Jiangsu and Zhejiang provinces.
This year it will gradually expand to Ji'nan, Changsha, Wuhan, Chengdu and other provincial capitals, and its expanding area is still the first tier or second tier cities throughout the country.
The company is also a large department store, including Yintai department store, Wangfujing and other domestic department stores.
Wang Jianjie said.
Already in
Knitted fabric
"Guangyuan Textile", which has been ploughing for more than 20 years, is located in plant printing and dyeing as well as healthy fabrics.
In today's consumer advocating green consumption, "Guangyuan Textile" in the fabric printing and dyeing links to find a breakthrough point, precise effort.
"As an early industrial plant for printing and dyeing knitted fabrics in China, we use the original plant as the source of dye, which not only reduces the harm of chemical dyes to the human body, but also avoids the pollution of chemical dyes."
Fu Hongping, chairman of Ningbo Guangyuan Textile Co., Ltd., said that nowadays, more and more clothing brands tend to plant printing and dyeing, such as Muji, Jiangnan cloth and Ordos.
Many children's toys and children's safety seats have begun to use the healthy fabrics of plant printing and dyeing extensively.
According to Fu Hongping's prediction, by 2020, the plant printing and dyeing technology will be more mature, and more than 50% of the chemical dyeing and printing products will be replaced by plant printing and dyeing products.
Therefore, "Guangyuan Textile" will continue to strengthen its core strengths, and strive to make precise efforts in the field of plant printing and dyeing.
Unlike other garment enterprises, "ZENE" chose to sell online when it first started.
Nowadays, with the development of high frequency design and small batch and quick response, the sales volume of "ZENE" has been increasing steadily year by year, and gradually turning to offline development.
Ceng Liping, chairman of the company, told reporters that the "ZENE" sales channels are mainly designer integrated stores or boutiques.
Judging from the performance, now offline sales have hidden beyond the online trend, and she plans to visit several designers' integration stores this year to further expand the "ZENE" offline market sales.
"Today, when the clothing brand is constantly emerging, the new brand has to do something in the market, so we must identify the brand positioning and differentiate the competition."
Ceng Liping said.
New technology Nuggets new market
The user can see the wearer's ECG, frequency and other data on the phone. The wearer's heart health can be sent to the hospital or family phone regularly, and the heart condition of the family members can be viewed at any time.
After technological innovation, replacing rubber with textile fabrics, Ningbo AI Bang Intelligent Technology Co., Ltd. has solved the problem that smart wearable devices can not be worn for long time, and realized the real-time monitoring of smart wearable devices for 24 hours.
According to Li Jun, chairman of Ningbo AI Bang Intelligent Technology Co., Ltd., the smart wearable devices in the past are mainly rubber based sensors, which can cause skin allergy and even ulceration.
The fabric used by AI bang technology has changed the properties of traditional fabrics from structure and solved the bottleneck of intelligent wearable devices in one fell swoop.
"Unlike other smart wearable devices, AI Bang's smart wearable device can monitor physiological signals such as ECG, EEG and EMG."
Li Jun told reporters that for professional nurses, the monitoring of these three physiological signals is more meaningful.
Taking the intelligent wearable device of ECG monitoring as an example, through the Wearable ECG monitoring system, the intelligent wearable device realizes low physiological load of human physiological signals and continuous dynamic monitoring for a long time, thereby playing a long-term monitoring and timely warning for cardiovascular and cerebrovascular systems.
In May this year, AI Bang launched this smart wearable device for ECG monitoring, which has attracted wide attention from the industry.
Up to now, the device has sold more than 3000 pieces, and it is expected to exceed 20 thousand units next year, with sales revenue of over 40 million yuan.
"At present, our customers are still mainly dependent on nursing homes.
In the future, we will gradually expand the major hospitals, and the sales volume of this equipment will achieve explosive growth.
Li Jun said.
Actively seek to change and plan for the future
For the traditional textile and garment industry, this is the best era and also the worst.
With the rapid development of Internet technology and the upgrading of consumer demand, the traditional textile and garment industry has brought a great impact. But at the same time, the pformation and upgrading of the Internet technology, timely adjustment of product positioning according to consumer demand and reshaping the industrial chain are also a major development opportunity for the industry.
"At present, the development of China's textile and garment industry has encountered problems and is facing a new round of shuffling.
But challenges also breed opportunities. Industry development must take the time to take measures to take the initiative to adapt to changes in market demand. This is an unavoidable reality for every textile and garment enterprise.
According to the relevant person in charge of the Municipal Commission, in 2015, the State Council officially issued "made in China 2025", and proposed that China should pform from a big manufacturing country to a manufacturing power in 3 3 years.
The textile and garment industry is also facing the pformation from "big" to "strong". The textile and garment industry can only survive in the cracks if they are brave enough to try and innovate, and to follow the intelligent manufacturing route.
The official said that Ningbo is now stepping up its efforts to build the "China made 2025" demonstration pilot city, and has issued a series of industrial support policies.
Ningbo textile and garment enterprises should take this as an opportunity to speed up the pformation and upgrading of the garment industry intelligently, and rely on scientific and technological innovation to move forward in the direction of intelligence, high-end and fashion.
More interesting reports, please pay attention to the world clothing shoes and hats net.
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