Transformation And Upgrading Of Ningbo Clothing Industry Fashion "Ningbo Clothing" Butterfly Changes Into Neon Clothes Dance

　　 Ningbo Decoration

Clothing is Ningbo A beautiful business card. At that time, with a ruler, a pair of scissors, and a small bench, Ningbo people achieved the reputation of "Red Sect Tailors" in Yongcheng, and successively created "the first suit store", "the first suit", and many other firsts in modern Chinese clothing history.

The continuous emergence of a number of well-known enterprises, such as "Shenzhou", "Youngor", "Shanshan", "Luomeng", "Taipingniao", has also made Ningbo a veritable clothing market. However, with the iterative upgrading of consumer demand, the rise of "Internet+" and the promotion of "Made in China 2025" pilot demonstration cities, Ningbo garment enterprises are also exploring new paths for industrial transformation and upgrading in the process of change.

Models show during the Fashion Festival

　　 Intelligent transformation Quick turn

At present, "Internet+" is rapidly penetrating the textile and clothing industry. It has become the general trend to vigorously promote the integrated development of Internet information technology and textile and clothing industry, and accelerate the transformation of textile industry to intelligent, green and service-oriented. Different enterprises are making different explorations on how to promote the development of the industry with the help of the Internet.

The "Dan Ke Yun", which is engaged in the private customization of cashmere sweaters, frequently moves in the new environment. According to Lu Dandan, the brand operation director of "Dankeyun", the company has formulated a three-year action plan for intelligent transformation since last year. According to the plan, "Dankerun" will achieve "Internet+clothing customization" in 2019. At that time, the private customization of "Dan Ke Yun" will be realized through computer management from order placement to the manufacturing of the whole cashmere sweater, and the time for customizing a cashmere sweater will be shortened from one week to one day.

Lu Dandan told reporters that the customization steps of traditional cashmere sweaters are relatively complex. Take printing as an example. Because of the difference in the shape of consumers, the master needs to print a new version even if there is a difference of one centimeter when customizing cashmere sweaters in the past. How to shorten the customization time of cashmere sweaters so that consumers can receive their customized products more quickly? The idea of "Dankeyun" is that the flexible production line increases data management: the flexible production line meets the personalized needs of consumers; Big data management accumulates consumer data and analyzes data.

Ningbo enterprises accelerate the pace of intelligent manufacturing, not only in production enterprises. In Ningbo Sunrise Industrial Automation Co., Ltd., dozens of workers are working overtime to make the intelligent production suspension system ordered by customers. At the end of this month, the equipment will be shipped to the United States. As an enterprise focusing on the production and transformation of intelligent equipment for garment enterprises. The orders for intelligent transformation of "Sunrise" have increased significantly this year. According to the company's data, as of yesterday, the order volume of this year has doubled compared with that of last year; The company has more than 3000 potential customers, an increase of nearly 1000 compared with the same period last year.

Through intelligent transformation, enterprises can significantly reduce the number of workers, improve product quality and reduce production costs. "Nowadays, more and more manufacturing enterprises are aware of the importance of intelligent manufacturing, and the demand for intelligent manufacturing has become extremely urgent, which provides a good opportunity for the development of our enterprises." Liu Jiusheng, the general manager of the operation of "Sunrise", told reporters that the company's sales staff often receive consulting calls from enterprise customers this year. This year, 30% of the orders of "Sunrise" were found by customers. Among them, the amount of the largest order exceeded 25 million yuan.

Intelligent production, intelligent management, etc. provide clothing enterprises with whole industry chain services

　 Accurate positioning and power generation

Intelligent manufacturing is the polishing of products; Positioning is a plan for the future development of the enterprise. As a brand women's wear enterprise integrating design, production and sales, Ningbo Hewei Garments Co., Ltd. has positioned high-end women's wear products and followed the international trend since it introduced the Italian fashion brand "STEVE&VIVAN" in 2007.

It is precisely because of this positioning of "STEVE&VIVAN" that "Luxury" is unique today when "Internet+" is in vogue, and it has fully developed its power in offline store expansion. According to Wang Jianjie, the general manager of Ningbo Hewei Clothing Co., Ltd., the positioning of "Hewei" is biased towards middle and high-end consumers, who pay more attention to shopping experience. "In order to meet this positioning, the company's current sales areas are mainly in Jiangsu and Zhejiang provinces. This year, the company is gradually expanding to Jinan, Changsha, Wuhan, Chengdu and other provincial capital cities, and its expansion areas are still the first or second tier cities in the country. The company is also settling in large department stores, including Yintai Department Store, Wangfujing and other domestic leading department stores." Wang Jianjie said.

Already on Knitted fabric "Guangyuan Textile", which has been engaged in the field for more than 20 years, is oriented to plant dyeing and healthy fabrics. At a time when consumers advocate green consumption, "Guangyuan Textile" is looking for an entry point in the fabric printing and dyeing process to make precise efforts. "As an early domestic enterprise to realize the industrialized production of plant printed and dyed knitted fabrics, we use original plants as the source of dyes, which can not only reduce the harm of chemical dyes to the human body, but also avoid the pollution problem of chemical dyes." Fu Hongping, chairman of Ningbo Guangyuan Textile Co., Ltd., said that today, more and more clothing brands prefer plant printing and dyeing, Such as Muji, Jiangnan Buyi, Ordos, etc. Many brands of children's toys and child safety seats have also started to use healthy fabrics printed and dyed by plants in a large range.

According to Fu Hongping's prediction, by 2020, plant printing and dyeing technology will be more mature, and more than 50% of chemical printing and dyeing products will be replaced by plant printing and dyeing products. Therefore, "Guangyuan Textile" will continue to strengthen its core advantages and make precise efforts in the field of plant printing and dyeing.

Different from other garment enterprises, ZENE chose to sell online when it was founded. Now, with the help of high-frequency design and development and small batch, quick response, double production, the sales of "ZENE" has steadily increased year by year, and gradually turned to offline development. Zeng Liping, the chairman of the company, told reporters that the current sales channels of "ZENE" are mainly designer integrated stores or boutiques. From the perspective of performance, offline sales now have a faint tendency to surpass online sales, and she also plans to visit several designer integration stores this year to further expand the offline market sales of "ZENE". "Today, when clothing brands are constantly emerging, if new brands want to make a difference in the market, they need to find their brand positioning and differentiated competition," said Zeng Liping.

　 New technology and new market

When Bluetooth is turned on, the user can see the wearer's ECG, frequency and other data on the mobile phone; The wearer's daily heart health condition can be regularly sent to the hospital or family members' mobile phones to check the heart condition of family members at any time... After replacing rubber with textile fabric through technical innovation, Ningbo Aibang Intelligent Technology Co., Ltd. solved the problem that smart wearables cannot be worn close to the body for a long time, and realized 24-hour real-time monitoring of smart wearables.

According to Li Jun, the chairman of Ningbo Aibang Intelligent Technology Co., Ltd., the flexible sensors of the past intelligent wearable devices are still mainly rubber. Wearing close to the body for a long time will lead to skin allergy and even ulceration. The textile fabrics used by "Aibang Technology" have changed the properties of traditional fabrics in structure, and solved the bottleneck of intelligent wearable devices at one go.

"Different from other intelligent wearable devices, 'Aibang' intelligent wearable devices can monitor physiological signals such as ECG, EEG and EMG." Li Jun told reporters that for professional doctors and nurses, the monitoring of these three physiological signals is more meaningful. Taking the ECG monitoring intelligent wearable device mainly promoted by "Aibang" as an example, through the wearable ECG monitoring system, the intelligent wearable device realizes the low physiological load and long-term continuous dynamic monitoring of human physiological signals, thus playing a long-term monitoring and timely warning of the cardiovascular and cerebrovascular systems.

In May this year, after "Aibang" launched this intelligent wearable device for ECG monitoring, it received extensive attention in the industry. Up to now, more than 3000 pieces of this equipment have been sold, and it is expected to exceed 20000 pieces next year, with a sales revenue of more than 40 million yuan. "At present, our customers are still mainly nursing homes combining medical care with nursing care. In the future, we will gradually expand to major hospitals, when the sales of this equipment will achieve explosive growth." Li Jun said.

　　 Actively seek change and plan for the future

For the traditional textile and clothing industry, this is the best time and the worst time. The rapid development of Internet technology and the upgrading of consumer demand have brought great impact to the traditional textile and clothing industry; At the same time, it is also a major development opportunity for the industry to use Internet technology for transformation and upgrading, adjust product positioning in time according to consumer demand, and reshape the industrial chain.

"At present, the development of China's textile and clothing industry has encountered problems and is facing a new round of reshuffle. But challenges also breed opportunities. The development of the industry must consider the situation, take targeted measures, and actively adapt to changes in market demand, which is an unavoidable reality for every textile and clothing enterprise." The relevant person in charge of the Municipal Economic and Information Commission said that in 2015, The State Council officially issued Made in China 2025, which proposed to transform China from a big manufacturing country to a strong manufacturing country in three decades. The textile and clothing industry is also facing the transformation from "big" to "strong". Only by daring to try and innovate, and taking the intelligent manufacturing route, can the textile and clothing industry survive in the cracks.

The person in charge said that Ningbo is currently stepping up the construction of "Made in China 2025" demonstration pilot cities, and has introduced a series of industrial support policies. Ningbo textile and clothing enterprises should take this opportunity to speed up the intelligent transformation and upgrading of the clothing industry, rely on scientific and technological innovation, and move towards the direction of intelligence, high-end, and fashion.

For more wonderful reports, please pay attention to the World Clothing, Shoes and Hats Network.