How Are Fashion Brands Making New Moves?

The electricity supplier hits the peak season.

How are new brands coming up?

According to the world clothing shoes and hats net, the National Day Mid Autumn Festival means that the distance between the hottest eleven pairs of the year is not far away.

Whether it is traditional clothing brand, or attached to

Doubtless eleven has become the most popular stage for clothing brands to be missed.

Electricity supplier hit season, major costumes

One after another, they put their heads together in order to meet this year's electricity supplier war.

Hai Lan's new retail wisdom store

Hai Lan's home and Tmall formally reached a new retail strategic cooperation. The two sides will carry out deep cooperation in the new retail business in the new product launch, brand building, channel management, product innovation, big data empowerment, consumer operation, online and offline full channel integration and so on.

In the future, more than 5000 stores under the Hai Lan home line will merge with Tmall to speed up the digital pformation of offline stores and create new retail intelligence stores.

In addition, the two sides will work together to create a shopping experience for offline stores, using the technology of smart shopping guide and fitting mirror to enhance the consumer shopping experience.

Hai Lan's home indicates that the home of Hai Lan has now been implemented on the same line, at the same time and at the same time.

In the past three years, Hai Lan's home has used RFID RFID technology to carry out ID card coding for each garment.

At present, Hai Lan home store online and offline can realize sharing and interworking through RFID chip data, basically realizing online ordering and offline delivery.

The new retail sector in the future will focus more on the new lifestyle brand of the group, and cooperate with Alibaba online and offline.

Pacific bird and Tmall build brand data bank

Taiping bird and Tmall announced the new retail strategy cooperation. The two sides will cooperate in the field of brand building, big data empowerment, consumer operation and online channel integration.

According to the strategic plan, the two sides will further integrate the data, get through the links that need to use data, and work together to hatch new brands.

In the future, Taiping bird will jointly build a brand data bank with Tmall. This bank will support the operation of intelligent stores, and enable the whole offline entity stores to fully open up shopping guides, commodities, consumer ends and payment levels, and form a closed loop with the online consumer path and the construction of retail ecology.

For this year's double eleven, the goal of Pacific bird is 1 billion.

The goal of the three year is that by 2020, it will open up a double billion plan with ALI. The five online sales of Taiping birds will exceed 10 billion.

This also means that the electricity supplier will account for 50% of the total retail sales of Pacific bird.

Ann fashion launched online brand Anna Kou.

This is the launch of an Internet brand Anna Kou this year. Its brand name is LOHAS, metropolis and modern. The main consumer group is 20~35 year old urban women.

Anna Kou brand uses the Internet business mode, similar to the fast fashion brand, with a large amount of money, fast research and development, fast production, fast logistics and fast sales to meet the changing needs of consumers.

In the first half of this year, Anna Kou achieved an operating income of 28 million 461 thousand and 200 yuan and a gross profit margin of 48.53%.

Red bean group launches unmanned clothing retail store

The red bean group recently launched a new "unmanned clothing retail store" at the World Expo on Internet of things.

This is the first unmanned shop in apparel industry based on UHF RFID technology. It is also an attempt of the red bean group for new retail channels under the new channel.

The products displayed in the "unmanned clothing retail store" include dozens of categories such as red bean home, red bean underwear, red bean men's clothing and so on. Customers can go shopping experience through WeChat, Alipay and red bean APP.

In addition to the launch of the "unmanned clothing retail store", the red bean group has also launched a vertical APP, which integrates shopping, entertainment and community as a whole. It has the functions of new product distribution, membership service and store inquiry, so as to enhance the consumption experience.

Mark Ed Faye hundred intelligent stores will achieve simultaneous marketing on line and offline.

This year Tmall 618, Mark Ed Faye's first new retail wisdom store landing.

Through online ordering, the proportion of self promotion or delivery on line is 3 times that of the same period last year, and sales increased by 300% over the same period last year.

This year's double eleven, Mark Ed Faye's 100 Tmall intelligent stores will achieve the simultaneous marketing of online and offline businesses, online orders will be shipped near stores, and Tmall will complete the "three links" through docking.

There are 5 other 2 editions of smart stores, which will interact with consumers through smart screens and complete online and offline drainage.

At present, although Mark Ed Faye's online and offline teams are independent, but the online and offline synchronized products have achieved visual integration of products, in order to maintain the unity of brand style.

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Daphne opens stores to offer services

Daphne Group officially opened its own stores in 7 cities such as Beijing, Shanghai and Shenzhen. The online order can be self pick-up at the designated stores of the group.

At the same time, the group will continue to optimize its online to offline solutions to shorten product delivery time and allow online and offline stores to share inventory.

Daphne said that the 2017 fiscal year is the initial stage of Daphne's reform and pformation. The group plans to activate and strengthen relations with consumers through the official website and social media platform, including customer loyalty plan, so as to attract more new consumers.

In addition, Daphne has quietly updated the brand new Logo this year, removing the Chinese "Daphne", leaving only the few DAPHNE letters in the English language.

Another big move is that Daphne has joined hands with the US fashion trend brand OPENING CEREMONY to launch the DAPHNE X OPENING CEREMONY joint series.

All of these moves show that Daphne is trying to change its image and keep up with the trend, trying to pform into a brand that makes shoes.

With the rapid growth of e-commerce scale and network retail sales, China has jumped to become the world's largest online retail power.

The scale of e-commerce in China increased from 8 trillion and 100 billion yuan in 2012 to 26 trillion and 100 billion yuan in 2016, and the retail sales volume increased from 1 trillion and 300 billion yuan to 5 trillion and 200 billion yuan.

In 2012~2016, China's clothing output showed a continuous growth trend, and the penetration rate of clothing online shopping was further expanded. In 2016, the penetration rate of clothing online shopping was about 36.9%, an increase of 10% over the same period last year.

No doubt, in 2017 and even in the future, the proportion of sales data on clothing lines will continue to expand.

As the earliest category involved in e-commerce, garment industry has become the pioneer of traditional industry pformation to Internet with the rapid rise of electric business in China and the combination of new mode, new technology and new Internet trend.

An obvious phenomenon is that online channels are becoming more and more important battlegrounds for all garment brands. The penetration of e-commerce has further expanded, and the proportion of e-commerce revenue in brand sales has gradually increased.

For example, in the first half of 2017, Taiping bird online sales revenue grew by 46.46% over the same period, while the sales of Jiangnan cloth business channel increased by 31.1% compared with the same period last year. La Natsu Bell group's electricity business revenue grew by 44.9% over the same period last year, and the electricity business income of Lining increased by 58% compared with the same period last year.

With the arrival of the peak season of e-commerce, clothing brands have made every effort to plan their layout in advance to meet this year's electricity supplier war.

In 2016, Tmall double eleven global carnival was finally fixed in 120 billion 700 million, and the performance of the clothing sector was amazing. UNIQLO only used 2 minutes and 53 seconds to break through the sales volume of 100 million yuan, not only became the fastest clothing brand breaking billion brand, but also became the Tmall double eleven fastest breaking brand.

Under the traditional line, the brand is full of vitality, and Semir and Taiping are the biggest winners in the clothing category with 650 million yuan and 616 million yuan.

What will be the performance of this year's peak business season? What are the new highlights of double eleven? Let's wait and see.

More interesting reports, please pay attention to the world clothing shoes and hats net.