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    "One Belt And One Road" Has Become The Inevitable Way Of Textile Industry'S Sustainable Development.

    2017/10/23 19:39:00 51

    TextilesMarketsSilk

    According to the world clothing shoes and hats net,

    Spin

    Industry is a traditional pillar industry of China's national economy. It is also an important livelihood industry and an industry with obvious international competitive advantages. But in recent years, China's textile industry has entered the new normal.

    In China, overcapacity, irrational industrial structure, continuous rising production costs, tight resources and environment, and weak core competitiveness are the bottlenecks restricting the development of the industry. In the world, the development of the textile industry is facing the "double squeeze" of the "re industrialization" of developed countries and the acceleration of industrialization in developing countries, and the task of structural adjustment and industrial upgrading is urgent.

    Against this background, the "going global" layout is global, aiming at the whole world.

    market

    The integration of global resources has become a necessary way for the sustainable development of textile industry.

    Core resources of ancient Silk Road

    The deep roots of the "one belt and one way" initiative stems from the long trade ties and historical complex between China and Eurasian countries.

    More than 2100 years ago, Zhang Qian, the messenger of Han Dynasty in ancient China, sent to the western region and opened up a silk road across the East and West, connecting Asia and Europe. In the Qin and Han Dynasties more than 2000 years ago, China's Maritime Silk Road connecting Southeast Asia to Eurasian countries also gradually emerged.

    Land and sea two.

    silk

    The road together constitutes a great channel for trade and cultural exchanges between ancient China and Eurasian countries.

    The textile trade dominated by silk has become a blood vessel that has lasted for thousands of years on these two passages. It has a long history and has witnessed the glorious past of China.

    In ancient times, China was the first country to start planting mulberry, raising silkworms and producing silk fabrics.

    Archaeological discoveries show that China's silk production technology has reached a fairly high level since the Shang and Zhou Dynasties to the Warring States period.

    The textile trade dominated by silk has witnessed the glorious history of China.

    Zhang Qian's two mission to the western region opened the road of pportation, breaking the monopoly of the nomads on the Silk Road trade and making westbound easy.

    Later, in order to promote the development of this trade, Emperor Wu of Han encouraged everyone to go to the western countries to do business. He also recruited businessmen in a large number and used the goods allocated by the government to attract more people to engage in trade activities on the Silk Road, thus promoting economic exchanges with the western regions.

    Similarly, the maritime Silk Road, which was developed outward from the Chinese Guangdong in the Western Han Dynasty, has long gone to the bay of Bengal in the India ocean.

    In the one or two century, traders in the Mediterranean took the east coast of India as a pit base. They extended their tentacles from the sea to China and began trading.

    In the Tang Dynasty, the route of pport silk to the West went to Southeast Asia and the northern part of the India ocean, the farthest to Basra today.

    In the early fifteenth Century, Zheng and seven went to the Western Ocean, bringing the maritime Silk Road to a prosperous era.

    With the continuous flow of Chinese silk and other textiles to Central Asia, Western Asia and the Far West, the western countries' impression of China has been changed. Quite a lot of people believe that China and even East Asia are rich areas with abundant products.

    At that time, for the west, China was the silk producing country, and the Han culture was the silk culture.

    This material and spiritual exchange with silk as the core not only enriches the material life of all nations and countries along the Silk Road, but also changes their spiritual fashion, which has an important impact on the social structure and cultural progress of the areas along the silk road.

    In ancient Rome, silk garments were the elegant fashion of the nobility.

    In Central Asia, Western Asia, Africa and Europe, silk is regarded as a treasure.

    In the European empire of Rome, Chinese silk was widely used. It was proud to wear Chinese silk from the emperor, the elders and the dignitary family.

    Although the silk road has begun with silk trade, its significance has gone far beyond the scope of trade. It has become a symbol of Fang Wenming's friendly exchanges with people.

    At that time, the impact of China's influence on the world should first be on the influence of Chinese culture, including tea, porcelain and four great inventions, on the development of world culture.

    "One belt and one road" to help open the new Bureau

    Textile industry has always been an important pillar industry of China's economy.

    It has contributed a lot to the prosperity of the market, the absorption of employment, the increase of income, the acceleration of industrialization and the satisfaction of people's living needs, the improvement of the quality of life, and the promotion of the development of social civilization.

    In ancient Central Asia, Western Asia, Africa and Europe, silk was regarded as a treasure.

    According to the book "contemporary China's foreign trade", from 1978 to 1988, during the ten years of the past year, the goods that generated more than US $one billion were three at that time. Besides oil, two were textiles: clothing and cotton fabrics; among the commodities of one hundred million US dollars to one billion US dollars, the top fifteen Chinese textiles accounted for seven seats, namely cotton, cotton knitwear, drawnwork, cotton polyester fabric, satin, cotton and cotton yarn.

    At present, foreign exchange earning large household appliances and color TV sets just came to the top in 13 and 15 place.

    The total annual export volume of textiles has surpassed that of oil, ranking first in 1988. It amounted to US $8 billion 250 million in 1988, accounting for 20.4% of the total export volume of that year. We can see how important textile trade is to our country.

    In recent years, the pattern of textile trade has undergone tremendous changes.

    According to the Ministry of commerce data, China's textile and garment exports accounted for 38.55% of the world's total share in 2015. According to the General Administration of customs, China's textile and clothing import and export volume was 290 billion 600 million US dollars in 2016.

    Among them, exports amounted to 267 billion 250 million US dollars, accounting for 12.7% of China's total exports in that year.

    This shows that China's textile trade accounts for a large proportion.

    Great power, great responsibilities and greater challenges.

    At present, we are faced with severe foreign trade situation and many restrictive factors.

    First, the international market demand is sluggish.

    The global economic recovery is slow, the main export market demand recovery is low, weak situation in the short term is difficult to improve.

    Two, industry competition is more intense.

    ASEAN, Africa, Latin America and other countries with low labor cost are entering and becoming the manufacturing base of textile industry in the future. Industrial pfer and industry order shifting are challenging China's textile trade.

    Three, domestic costs continue to rise.

    In recent years, the cost of raw materials and labor has gradually increased, and labor costs are approaching the level of Eastern European countries.

    Four, there is no effective growth point.

    According to forecasts, the possibility of zero growth in textile industry will increase this year.

    Five, China's textile enterprises, apart from facing external competition, face more trade protectionism in many countries, especially in India, Peru and Brazil.

    Faced with all kinds of challenges, China's textile enterprises should speed up pformation and adjustment, actively respond to the "one belt and one road" initiative of the state, and turn their vision and vision from the traditional market to a more open world, so as to achieve a new pattern that can equally develop and succeed.

    In the past two years, the export volume of the three traditional markets of textile exports in China, the United States, the European Union and Japan all showed a downward trend.

    In addition to these three traditional markets, the "one belt and one line" countries along the way should be new markets that we need to make great efforts to develop.

    There are two main aspects in the textile export market: the first is the population, which determines the size of the market; the two is the purchasing power, which determines the level of demand.

    The 65 countries along the "one belt and one road" are emerging markets involving 4 billion 400 million of the total population and 21 trillion of the total economy.

    {page_break}

    From ASEAN perspective, although we have a competitive relationship with ASEAN, there is also the need for cooperation between the industrial chain and the value chain.

    In 2016, China's textile and clothing exports to ASEAN amounted to US $33 billion 360 million, down 6.9% from the same period last year, of which 1.9% of textile exports increased by 1.9% compared with the same period last year, and garment exports fell by 23.9% over the same period last year.

    Our share in the ASEAN market has increased by 0.6 percentage points over the previous year, to 10.4%.

    From here we can see the development trend of the industrial chain, they import our upstream products, raw materials are growing, and the final products are declining.

    The share rises and the amount decreases, indicating that the market is not good and the cost is compressed.

    But the 10 ASEAN nations have also shown mixed growth in exports to Philippines, Thailand, Kampuchea, Burma and Laos, while the other 5 countries have declined.

    Philippines has replaced Vietnam as a new growth point for ASEAN exports, an increase of 35.2%, and a decline of 18.6% in Vietnam.

    From South Asia, our country accounts for 38.1% of the total market share in Bangladesh, Turkey, India and Pakistan, expanding by 1.4 percentage points.

    Among them, exports to India were basically flat.

    From other countries along the line, China's exports to central and Eastern Europe and Western Asia have increased, especially in Kyrgyzstan, and exports to Kyrgyzstan have increased by 52.3% over the same period, of which 76.2% of clothing has increased.

    Exports to Russia fell by 4.2%.

    Along with the promotion of national policies, the countries along the belt and road are becoming a new hot spot in foreign trade.

    In 2016, China's textile exports totaled 89 billion 150 million US dollars to the countries along the belt and road, accounting for 33.4% of the total export volume of the "one belt and one road" country.

    Like Xinjiang, as a "Frontier Road" frontier, relying on geopolitical and resource advantages, the garment industry has made a unique export of 5 billion 240 million US dollars, an increase of 16.2%, of which two times of clothing has become a beautiful landscape.

    New way out

    At present, China's textile industry is entering a period of great adjustment and great development.

    With the implementation of the "13th Five-Year" policy and the development of the "one belt and one way" construction, more countries along the belt will become a new growth point of textile trade. Our ability to adapt to global competition will be further enhanced, and the level of market planning and layout will further improve.

    This year, our textile and garment exports can still be basically flat or slightly increased through efforts.

    In this regard, we must do the following work:

    First, we must adjust the layout of the market.

    The three traditional markets are still the main battleground of China's textile exports. We must focus on improving the quality and developing high-end products. We can build on the existing foundation and vigorously develop and deepen the market in South Asia, Central Asia and central and Eastern Europe.

    For ASEAN, it is necessary to strengthen the integration of industrial chain and achieve partial industrial pfer.

    By balancing the layout of the global market, we will achieve the sustainable development of China's textile industry.

    Two, enterprises must pform and upgrade.

    In the information age, due to the progress of science and technology, the speed of upgrading products is very fast. People's demand for goods and the price performance of goods are becoming more sophisticated. Quantity demand is decreasing and quality demand is increasing, resulting in fierce competition in the market.

    At the same time, as the contradiction between overcapacity in manufacturing and processing industry is more prominent, the global production pattern is facing a severe restructuring process.

    With the international market's pursuit of medium and high quality products, the advantages of China's original textile trade are weakening, and the original production mode has been difficult to develop.

    Enterprises should change their past production strategies, enhance their competitiveness through innovation, seize the development opportunities of "one belt and one road", and accelerate the pformation and upgrading.

    Three, we must make good products carefully.

    The core competitiveness of an enterprise is to provide the best and best quality products and services for the market or society so as to make profits so as to ensure the sustainable development of enterprises.

    Pien Tze Chi, produced in Zhangzhou, Fujian, has survived for decades. No matter how the market is changing, the product and the company have not failed.

    Because this product is irreplaceable, it can be replaced, it also has its own characteristics, is a hard product.

    So we go to the "along the road" countries to explore the market, we can not because of their low demand, the rough, smashed our brand, ruined our image.

    Four, we must have our own brand.

    Nowadays, textile competition and homogenization become more and more serious internationally.

    When enterprises are increasingly unable to gain competitive advantage through differentiation, products, prices and channels, brand building is to create a unique personality image in the hearts of international consumers.

    Exporting goods without brands is like an international "vagrant". It has no identity, no prospect and no future.

    To establish a brand is to issue an international "passport" and "passport" for its products, protect its products from infringement of intellectual property rights, make personal identification in competition with similar products, and form a distinct personality, thereby representing and representing the competitive advantages of products.

    Five, we must inject cultural elements.

    On the "one belt and one road", we must learn to carry out civilized dialogue with products through products.

    In that year, our silk became a luxury for all countries, because it not only condensed the values of the times, aesthetic taste and other spiritual symbols, but also showed the fashion taste and technical quality of that time, so that consumers were satisfied with the recognition and care.

    Our textile and clothing should not only be good at influencing people with our cultural spirit and values, but also be good at infecting people with our civilization development and technological achievements, thus leading the trend, guiding consumption, bringing different lifestyles into common civilization, and pcending nationalities, surpassing national boundaries, pcending consciousness, and entering the hearts of the people, becoming a common aspiration and interest.

    Of course, this should also become a higher goal and realm pursued by China's textile and garment enterprises.

    More interesting reports, please pay attention to the world clothing shoes and hats net.

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