CHIC: The Most Beautiful Search

In the context of the rising demand for personalized consumption, brands, especially women's clothing brands that focus on design and specificity, have been making innovations in response to changing lifestyles.

As you can see, China

Brand is developing rapidly.

Chinese style regression

CHIC2017 (Autumn) scene, originated from 1955 FAMORY (Ming Rui), will be for more than 60 years.

The research and innovation of skills and the fusion of eastern and Western cultural concepts present a picture of poetry at home and abroad.

As the only wedding dress brand with "Chinese famous brand" and "China's export brand" at present, Cai Zhonghan, general manager of Guangdong Ming Rui (Group) Limited by Share Ltd, said that the exhibition will focus on the dragon and Phoenix gown skirt series. Every set of dragon and Phoenix gown skirts at the scene is all excellent and needs dozens of processes.

It is embroidered with pure silk and satin and long non discolourable gold and silver thread.

The dragon and Phoenix gown skirt is beautiful in color patterns, wonderful in unique techniques, adhering to the embroidery technology in the intangible heritage - nail embroidery technology, mainly by pin, pin and pin, so that the patterns of dragon, Phoenix, peony and Xiangyun are full and full of texture.

The dragon and Phoenix are the lucky ones, and each of them is full of beautiful meanings.

Cai Zhonghan said that the Ming Rui Longfeng gown skirt is divided into four basic categories: flat embroidery, Bu Xin, sparse silk and dense cloud.

The traditional embroidered dress is the upper skirt, the broad robe and the big sleeves, which symbolizes the bride's marriage to the husband's family and brings happiness.

Since last year, the name of Rui Rui, who made the wedding dress, began to push the Chinese style dragon and Phoenix gown skirt. Cai Zhonghan said: "this is mainly based on the study of the big data in the consumer market.

You know, western style wedding dress has been hot in China for many years, but in recent years, from the Civil Affairs Bureau, wedding market and other big data shows that consumers are increasingly fond of Chinese style wedding dress, no matter from the body fit, the return of traditional culture, classic heritage, high-end custom and collection needs, but also a recognition of the beautiful meaning of Chinese wedding dress.

Of course, while inheriting the classics, Ming Rui is also constantly innovating. Cai Zhonghan also showed several western wedding dresses with Chinese elements to the reporters, such as embroidering unique coloured lace crafts on the chest position of the white wedding dress. Cai Zhonghan also said that the present color wedding dress is not lacking in the fashion week of the world, and predicts that the future color dress market will be promising.

Minimalist fashion

As the fashion capital of Shenzhen, CHIC2017 (Autumn) exhibition, "lixiu fashion army" highlights the gorgeous upgrade of Shenzhen lixiu clothing culture block in recent years from "clothing manufacturing" to "clothing originality".

Reading clothes, love and reading clothes and picking up the year are the brands of Shenzhen read Yi Yi clothing Limited company. Founded in 2006, it is an original clothing company integrating design, production and sales service.

Talking about the original intention of the founding of the clothing industry, Xu Shuiying, the founder of the clothing industry for many years, said that by 2016, I had just started my ten years of reading clothes, and the so-called ten years of grinding a sword. This brand also interprets her decades of understanding and understanding of the clothing industry.

At the new starting point in 2017, she hoped to upgrade her brand according to the changes in the consumer market, so she founded the year of reading clothes.

In the 25-45 year old crowd, the year of reading and clothing is blended with natural materials like cotton, linen, silk and wool. It focuses on originality and advocates natural, fashionable, elegant, neutral and simple lifestyle.

In the face of the increasingly competitive market environment, it is very important to take advantage of the advantages of reading clothes.

Xu Shuiying explained that, first of all, clothing and clothing in the year to pay special attention to the choice of clothing materials, a dress actually does not have to be particularly complex style, but must have a good texture.

In addition, the year of reading and clothing is very important to the environmental protection of fabrics, the health and comfort of physical contact.

For example, autumn and winter are mainly cotton, linen and silk. In summer, most of them are hemp and silk, and most of them are made of pure natural fabrics.

Secondly, the clothing and pick-up year has a strong designer team and cutting-edge design concepts.

Xu Shuiying said, "for the fashion trend, we have a unique theme positioning, and will focus on these themes for customer analysis and positioning and development.

Fashion design is strong and easy to match. It is suitable for both fashion people and office workers.

In addition, "at present, our operation team is able to respond quickly to market changes and improve rapidly in channel construction, supply chain management, product quality and customer service, which is very beneficial for us to face the future market competition."

Xu Shuiying added.

In the future, for a better customer shopping experience, we will build a nearly 300 square meter terminal collection shop and strive to accurately link the target customers in the first three year plan.

Feature mining

At the CHIC2017 (Autumn) exhibition, the Chengdu Pavilion, headed by "Tianfu dress", which stands for Chengdu's image, represents Chengdu's characteristics and sets up the "Chengdu made" industry benchmark. Chengdu's famous brand named redI Bohr, Jin Di and Chuan Shu inherit Shu Brocade culture enterprise.

"The more than 10 brands in Chengdu have participated in the exhibition. The brand reflects the effect very well. Generally speaking, the brand has its own characteristics, the highlights are layered, and the regional characteristics and advantages of Shu Brocade and Shu embroidery are highlighted.

The scale of exhibition will expand next year.

Li Guangxin, Secretary General of Chengdu apparel (apparel) Industry Association, told reporters.

Tianfu dress is made of natural silk fabric, highlighting the concept of green environmental protection. The color uses high saturation rosy red or sapphire blue collocation, gorgeous and generous, cuffs and neckline patterns, Shu Brocade handicraft, handcrafted Shu Shu seal Book button, in western style profile, it has played the role of finishing touch, reflecting the characteristics of Shu culture.

After more than ten years of development, the enterprise has successfully integrated the international brand resources, design resources, operation management resources, supply chain and market resources together, forming the core structure of the international multi brand operation of the company.

Its GHILARO brand uses high-quality and popular surface accessories resources from all over the world to integrate the elegance of Italy's taste and style with the harmony and refinement of Oriental design to become the mainstream of young fashion.

Ferrante, another brand of men's clothing, uses the pure natural selection of cotton, linen, silk and wool and adopts the unique and unique knitting technology. It has the reputation of "the king of knitting" and "the colorful world of men".

Jindi Garments Co., Ltd. was founded in 2008, all the first line of European brands from OEM to ODM design, processing and production of high fashion, in 2014 began pformation and upgrading of the establishment of advanced business travel portable goose down brand HELLOPOCKET.

The site also shows 20 kinds of wedding brocade, dress and embroidery works and Shu embroidery culture introduced in Shu Brocade and Shu embroidery, reflecting the historical and cultural details of Shu.

Li Guangxin said that in the future, Chengdu will accelerate the pformation and upgrading of the local garment industry from three aspects. First, we should attach great importance to the inheritance and development of the intangible cultural heritage such as Shu Brocade and Shu embroidery, and create a strong cultural atmosphere of clothing.

Two is to further strengthen the occupation clothing, school uniform, tooling, suit industry.

Three, we should vigorously promote the pace of local enterprises going out and form a new attitude of Chengdu.

Fashion China dream

Kang Sheng, a brand new brand of Hangzhou Qinqin Trading Co., Ltd., told reporters that Hangzhou has 2 independent brands: the fashion lady brand, the "beckar" and the Chinese cheongsam brand, Zhao Ji, who also intends to represent 3 to 4 famous brands both at home and abroad. At present, the independent design team has 12 brand names, and the design director has 20 years of experience, 16 edition staff, and an average age of about 40 years old. The exhibition is mainly based on its own brand fashion.

This exhibition will focus on the "green imagination" of the 2017 autumn and winter and the "cool blue" series of spring and summer in the spring of 2018. The details are very exquisite. For example, in this series of products, the design of the shirt has broken the reorganization of the lotus leaf elements, and the windbreaker fabric has chosen a new flocking material to make it easier to match.

At the same time, fabrics also change from a slightly heavy texture to light and elegant, and bright colors correspond to seasonal changes.

As a new brand, Kou Becca has made great efforts in product, market, channel and supply chain in order to adapt to the fast changing and competitive market environment.

Kang Gen said: "at present, the homogenization of goods in the women's clothing market is very serious. We are doing a good job in taking the commodity as the center, while studying the consumption changes of customers in depth. In R & D, we will randomly select 3000 people as human engineering databases every year to provide an appropriate format for our division."

He also said, "in terms of commodity pricing, we stick to the people's livelihood and provide quality products at affordable prices.

Unlike previous single marketing methods, we insisted on giving customers an interactive experience in the early days of brand creation and launched VIP customization.

Channels to achieve simultaneous online and offline.

It can be seen that in the CHIC stage, the most influential and costumes in the Asian region, the Chinese women's clothing enterprises have never ceased to innovate, advance and freshmen, and are also pioneers who can open the hearts of consumers in the future.

More interesting reports, please pay attention to the world clothing shoes and hats net.